Pro Online Video 1999 – 2014: Consumption and Category Share Analytics

Big Market Research publishes a latest report Pro Online Video 1999 – 2014: Consumption and Category Share Analytics .This report is expected to highlight important factors in the market which would help market participants to design result-oriented strategies and drive crucial business insights

The reportPro Online Video 1999 - 2014: Consumption and Category Share Analytics, presents a rigorous analytical narrative of online video, complete with detailed graphics revealing historical video viewing patterns through 2010, the elemental building blocks supporting market growth forecasts through 2014.

Based on extensive usage data spanning thirteen years (1998 – 2010), Big Market Research has structured, compiled, refined, sorted and analyzed video views by month, site, brand, content category, event, affiliate partners, channel and aggregation service.

In addition, strong demand for entertainment and kids’ video (including, Nickelodeon and PBSKids sites) continued to pace that category’s performance.

Moreover, music video views on ground-breaking, professionally managed sites (i.e. Vevo) improved share percentage significantly, reversing what was a four-year steep decline that inversely parallels the emergence of YouTube in 2006.

Online-only brands (including those owned and operated by major offline media companies) generated 63.1% of total views, and increase of 20% over 2009, while cable/premium TV branded sites controlled another 26.3%

Entertainment/Kids video made up 24.4% of the market, followed by television-related content at 23.6%. Video aggregators originated 17.2% of 2010 video views.

Video views per unique user per site per month jumped by 51% to 6.2 across all categories, with Internet-only brands delivering 9 views, significantly higher than the average.

Sites with an excess of 100 million views per month clocked in at 18.3 views per unique user, and accounted for 61.8% of total views.

Experts have studied this market on the backdrop of providing detailed information on the market’s trend, revenue share, and growth prospects from 1999 to 2014.

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This report would throw insights into following areas:

  • Pro Online Video

  • detailed graphics

  • entertainment and kids’

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