Big Market Research publishes a latest report on Mobile Advertising Networks 2009 - 2013: Gross Media Spend and Revenue Analytics .This report is expected to highlight important factors in the market which would help market participants to design result-oriented strategies and drive crucial business insights.
Gross media spend is calculated against each network’s inventory, fill rates, pricing, billing and click-through rates. Net revenue is calculated against gross media spend and participation percentages by network to yield the market’s value.
The report’s extensive data sets, augmented by informative Q & A’s with the sector’s leading mobile ad networks, indicate that following a year when gross billings increased by 190% and network revenue grew by 180%, that triple-digit growth in 2011 can be projected persuasively.
Mobile ad network Q & A’s and analysis contained in this report include Aditic, AdMarvel, AdFonic, BuzzCity, Greystripe, InMobi, MobileTheory, Moolah Media, MobGold, Millennial Media, Jumptap, Smaato and Zestadz, among many others.
A billed impression analysis when calculated as an eCPM reveals the market is valued, on average, at $2.34, the U.S. falling within that range, Europe higher (at $3.45), Asia and Latin America lower.
The U.S. market generated 49.1% of gross media spend, Europe 25.7% and Asia 20.7%, based on analysis of each network’s billed impressions by geography. Video impressions currently make up approximately 4% of total inventory served.
“Mobile ad networks operate sophisticated and powerful platforms for robust impression ingest with precise global delivery capabilities measured in milliseconds,” commented research director Paul A. Palumbo.
“Network business models work well at scale, and with sales team talent stationed across the globe these market positions appear defensible and not easily duplicated; Apple and Google concluded it made more sense to buy their way in
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This report would throw insights into following areas:
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