Big Market Research publishes a latest report on Digital Pre-Roll and In-Stream Video Avails: 2013-2016.This report is expected to highlight important factors in the market which would help market participants to design result-oriented strategies and drive crucial business insights.
Video spend outpacing avail growth is fueled by predictive campaign analytics, deployment of performance-based inventory (i.e. YouTube's TrueView enabled online and mobile inventory), syndication platforms such as NDN, sophisticated audience targeting capabilities utilizing integrated viewer behavioral data and better visibility into aggregated mid/long-tail inventory effected through supply side clearing mechanisms.
Media spend against digital pre-roll is presently forecast to bring a market worth $3 billion in 2013, including the mobile platform. Video ad networks are figured to contribute an additional 18.8% of top of spend booked through in-house sales initiatives.
This sector research report contains an extensive database of sites, brands, networks and services monetizing against pre-roll and in-stream formats, total views, CPMs, sellout rates, mobile views and sales, total allocated inventory and combined pre-roll/in-stream video media spend from 2003 and projected through 2016.
Emerging platforms (mobile, social/viral and VOD) are pegged to capture 14.3% of total video spend associated with in-stream formats in 2013, increasing to 28.6% by 2016.
The in-stream marketplace exhibited a CAGR of 50.3% (2003 - 2012), and currently on course to produce a 2003 - 2016 CAGR of 42.3%. Mobile views accounted for 18.4% of the total, and generated 10.1% of video spend in 2012.
Premium content and associated ad pods are more closely synchronizing with their linear broadcast counterparts (both in impression length and volume), with impression-to-view ratios now standing at 1-to-1, compared to 1-to-1.5 in 2011.
This digital video analytics report includes historical data 1998 - 2012, with forecasts through 2015. The pro video channel produced a 14-year CAGR of 52.5%, UGC a 7-year CAGR of 99.4%. Pro video over the same 7-year timeframe exhibited a CAGR of 28.6%. Pro news views jumped 75%, movies/film 41% and sports 55% in 2012.
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