China Mobile Game Industry Report, 2012-2015 by SinoMarketInsight at

In 2011, Chinese mobile stand-alone games generated the revenue of RMB2.55 billion, and the market share dropped from 80.8% in 2010 to 69.9%; mobile online games brought the revenue of RMB1.097 billion, and the market share increased from 19.2% in 2010 to 30.1%. Currently, paid download still prevails in the mobile game market. With the popularization of wireless broadband network and smart phone as well as the promotion of free download combined with props charges or advertising, mobile games have great potentials in the future.

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Chinese mobile game industry has three development trends. First, the market competition will shift to the smartphone operating platforms. Second, multi-terminal interoperability, and it will be an increasingly evident trend that web games will be transplanted to mobile terminals. Third, the competition in smartphone operating platforms will emerge. Independent user platforms represented by Tencent have showed advantages.


1.Mobile Game
1.1 Definition
1.2 Classification
2. China Mobile Game Industry
2.1 Industrial Chain
2.1.1 Resource Copyright Suppliers
2.1.2 Developers
2.1.3 Service Providers
3. Chinese Mobile Game Market
3.1 Scale
3.2 Structure
3.3 Competition Patterns
3.3.1 Platform Operators
4. Behaviors of Chinese Mobile Game Users
5. Chinese Mobile Game-related Industries
5.1 Game
5.2 Mobile Internet
5.3 Smartphone

List of Figures

-Chinese Mobile Game Business Models
-Chinese Mobile Game Market Size, 2007-2011
-Number of Mobile Game Users in China, 2007-2011  
-Forecast for Chinese Mobile Game Market Size, 2012-2015
-Forecast for Number of Mobile Game Users in China, 2012-2015
-Chinese Mobile Game Market Share (by Game Type), 2009-2015


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