China Advertising Industry Report, 2012-2015 by SinoMarketInsight at

As of 2011, there were 296,000 advertising business firms in China, a 21.8% year-on-year rise, with the advertising workforce of 1.673 million and advertising revenue of RMB312.56 billion, up 13.03% and 33.54% respectively from the same period of last year.

In June, 2012, the State Administration for Industry & Commerce of the People’s Republic of China released the Twelfth Five-Year Plan for the Development of Advertising Industry, which put forward that during the 12th Five-Year Plan period (2011-2015) China’s advertising turnover should keep an annual growth rate of around 12%. In 2015, there will emerge ten or more large backbone advertising companies with annual advertising revenue of over RMB5 billion; more than 50 advertising companies with annual advertising turnover of more than RMB1 billion; and in excess of 100 advertising companies with annual advertising turnover of over RMB100 million.

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1.Macro-economic Environment in China, 2011-H1 2012
1.1 China's GDP
1.2 Fixed Investment
1.3 Industrial Development
1.4 Import and Export Environments
2.Overview of Advertising Industry
2.1 Definition
2.2 Classification
3.Operation of Chinese Advertising Industry
3.1 Industrial Policy
3.2 Market Size
3.3 Competitive Landscape
3.3.1 Top 30 Media Companies by Advertising Turnover
3.3.2 Top 30 Advertising Companies (Media Services) by Advertising Turnover
4. Segements of Chinese Advertising Industry
4.1 TV Advertising Market
4.2 Newspaper & Magzine Advertising Market
4.3 Outdoors Advertising Market
4.4 Online Advertising Market
5. World’s Six Leading Advertising Groups
5.1 Omnicom Group
5.1.1 Profile
5.1.2 Operation
5.2 WPP
5.2.1 Profile
5.2.2 Operation

List of Figures

-GDP in China, 2010-2012 (YTD)
-GDP in China, 2009-2013 (YOY)
-Urban Fixed Investment Nationwide, 2002-2012
-YoY Growth Rate of Added Value of Industrial Enterprises above Designated Size, 2000-2012
-YoY Growth Rate of Export Delivery Value in China, 2008-2012
-Total Import & Export Value and Growth Trend in China, 2001-2012
-Import & Export Growth and Balance in China, 2001-2012


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