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Online Video Value Chain 2010

Category : ICT Media  | Published Date : Jul-2009 | Pages : 135
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Video CMS platforms, VASP applications and CDN services connecting the online value chain are forecast to grow revenue at a combined 25.3% rate in 2009 to $1.3 billion, increasing top line another 26.4% in 2010.

Revenue growth is attributable to account acquisition as publishers adopt video applications spanning CMS to indexing, building on double-digit increases in CDN and video advertising network billings.

TABLE OF CONTENTS:

SECTION ONE 1
  Online Video Value Chain Forecast At $1.3 Billion in ’09 1
  Online Video Value Chain 2006 - 2010: CDN, Ad Network, CMS Platform 1
  Online Video Value Chain: 2006 - 2010 2
  Online Video Value Chain Growth Rates: 2006 - 2010 2
  CDN and Video Advertising Networks Make up a Combined 86.2% Share in 2009 3
  Online Video Value Chain 2006 - 2010: CDN, Ad Network, CMS Platform 3
  Online Video Value Chain by Segment Percent Share: 2006 - 2010 4
  CDN and Video CMS Segments Are Slower-Growth Segments 4
  Online Video Value Chain Segment Growth Rate Comparison 4
  Online Video Value Chain Segment Growth Rate Comparison: 2006 - 2010 5
  CDN Is Forecast At 14% Growth in 2009 5
  U.S. CDN Market Value (Retail Accounts Only) 5
  CDN Total Market Value (Retail Contracts Only) 6
  CDN Total Market Growth Rates 2006 - 2010 6
  Media and Entertainment Percent CDN Revenue: 2006 - 2010 7
  Revenue Accruing to Video Advertising Networks Has Been Growing At Double-Digit Rates 7
  Video Advertising Network Revenue Summary 8
  Video CMS Platform Revenue: 2006 - 2010 9
  Video CMS and Indexing Platforms: 2007 - 2010 10
SECTION TWO 11
  CDN Delivery Services Market Size and Growth Profile: 2008 - 2009 11
  Terminology Definitions 11
  Retail Market Comparisons: Online Audio, Video, Streaming, Progressive Download
and Download Media
11
  Global and U.S. CDN Revenue Comparison and Forecast: 2006 - 2009 12
  CDN Worldwide and U.S. Market Size: 2006 - 2009 13
  U.S. Market Leadership 2006 – 2010 13
  Global CDN Market Value (Retail and Self Hosting Delivery Equivalent) 14
  Bandwidth COGS Analysis: 2006 - 2009 15
  Bandwidth Percent of COGS and Retail Contract Value: 2006 - 2009 16
  Downward Pressure on Transit and Retail Bandwidth Contracts Slowed in 2008, and Slowing Further in 2009 (U.S.) 16
  Retail Contract Pricing: 2006 - 2008 18
  Annual Pricing Comparison: Retail Versus Transit 2006 - 2008 20
  Annual Pricing Percent Change Comparison Retail vs. Transit 2006 - 2008 21
  Pro Video Leads the Market in CDN Penetration (Retail Accounts and Delivery Volume), but Video Advertising and UGV are Moving Up 21
  Bandwidth Provisioning Comparison by Content Vertical: 2008 22
  Retail Market Value and Transit Market Value Comparison: 2008 23
  Streaming/Http Content Category Share: Commercial Market Value 2006 – 2008 23
  Streaming/Http Content Category Provisioning Value: 2006 - 2008 24
  Media and Entertainment Percent CDN Revenue: 2006 – 2008 25
  CDN Bandwidth Services Category Share: 2008 Year End Estimate 27
  Retail Contract Revenue as a Percent of Content Vertical Commercial Market Value: 2008 28
  Commercial Market Bandwidth Breakout: Retail Audio/Video by Category 2008 29
  Transit Bandwidth Costs by Content Vertical: 2008 30
  CDN Operational and Revenue Performance Analytics 30
  CDN Market Revenue Analysis: 2003 - 2009 31
  CDN Market Revenue: 2003 – 2009 Retail Contract Value 32
  CDN Revenue Growth Rates: 2004 - 2009 32
  CDN Annual Accounts: 2005 - 2008 33
  CDN Revenue and Account Growth Rates 34
  CDN Monthly Recurring Revenue Analysis: 2005 – 2008 35
  AKAMAI Monthly Recurring Revenue 2005 - 2008 36
  Limelight Networks Monthly Recurring Revenue 2005 - 2008 36
  CDN Media Server Deployment: 2005 - 2008 37
  CDN Segment: Summary Operational, Infrastructure Profile and Analysis 2003 - 2008 and Est. 2009 38
  2008 Full Year 41
  Video Advertising: Pre Roll Avail Bandwidth Services Analysis and Market Size 45
  In-Banner Video Advertising: Bandwidth Services Analysis and Market Size 46
  Download Bandwidth Services Analysis and Market Size 47
  Podcasting Bandwidth Services Analysis and Market Size 48
  Backhaul Bandwidth Services Segment Analysis: 2008 49
  Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 51
  User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) 52
  Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 53
  In-Banner Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 54
  Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 55
  Podcasting Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 56
SECTION THREE 57
  Introduction 57
  Online Video Advertising Networks Terminology 59
  Video Advertising Network Media Buying Trends: 2009 62
  Video Content And Pre Roll Paid Media Ratios: 2006 - 2010 63
  Pre-Roll Media Spend 2003 - 2010 64
  In-Banner Video Percent Share of Total Online Video Media Spend: 2007 - 2010 64
  Growth in 3rd Party Ad Network Sales (Pre-Roll) Forecast Through 2010 65
  3RD Party Video Advertising Network Pre-Roll Media Sales Percent of Gross Video Ad Billings: 2007 - 2010 65
  The Video Advertising Network Market: 2007 – 2010 66
  Video Ad Network Gross Billings: 2007 - 2010 66
  Video Advertising Network Gross Billings Analysis by Vertical: 2007 - 2010 68
  Video Advertising Network Gross Billings Share by Vertical: 2007 - 2010 69
  Video Advertising Network Net Revenue Forecast At $479.8 Million in 2009 69
  Video Advertising Network Revenue Summary 69
  Video Advertising Network Revenue Performance: 2007 - 2010 71
  Video Advertising Network Revenue Source Breakout: 2007 - 2010 71
  Video Advertising Network Revenues: 2007 - 2010 72
SECTION FOUR 75
  Video CMS/Platform Trends: Large, Well Capitalized Entrants, Highly Competitive Segment, Increased Pricing Pressure 75
  Video CMS Platforms Generated an Estimated $110.6 Million in 2008 76
  Video CMS Platform Revenue: 2007 - 2010 76
  Video CMS Platform Growth Profile: 2007 - 2010 77
  Video CMS Platforms and Media Players: Revenue 2007 - 2010 78
  Video CMS Platform Market Share: 2008 79
  Video CMS Platform Forecast Revenue Growth 2008 - 2009 79
  Small to Medium Size Account Growth to Outpace the Market in 2009 79
  Video CMS Platforms Targeting Small to Medium Accounts: 2007 - 2010 80
  Q&A 81
    Brightcove 81
    Ioko 85
    Kickapps 87
    Move Networks 90
    Reality Digital 93
    The Feedroom 97
    Theplatform 100
    Visible Measures 105
    Vusion 110
SECTION FIVE 112
  Video Indexing Market Trends: Client Prospecting Via the Rolodex, Focus on Automation 112
  Video Indexing Segment Worth $18.8 Million in 2008, Forecast to Grow 134.9% in 2009 112
  Video Indexing, Metadata and CMS 112
  Video CMS and Indexing Platforms: 2007 - 2010 112
  Video CMS and Indexing Platforms: 2007 - 2010 113
  Video Indexing to Lead Video CMS Segment in Growth 2009 – 2010 114
  Video CMS and Indexing Platforms: 2007 - 2010 115
  Video CMS and Indexing Market Share: 2007 - 2010 115
  Q&A 116
    Affine Systems 116
    Auditude 119
    Delve Networks 124
    Digitalsmiths 127
    Everyzing 131
    Vmix 135

TABLE OF CONTENTS:

SECTION ONE 1
  Online Video Value Chain Forecast At $1.3 Billion in ’09 1
  Online Video Value Chain 2006 - 2010: CDN, Ad Network, CMS Platform 1
  Online Video Value Chain: 2006 - 2010 2
  Online Video Value Chain Growth Rates: 2006 - 2010 2
  CDN and Video Advertising Networks Make up a Combined 86.2% Share in 2009 3
  Online Video Value Chain 2006 - 2010: CDN, Ad Network, CMS Platform 3
  Online Video Value Chain by Segment Percent Share: 2006 - 2010 4
  CDN and Video CMS Segments Are Slower-Growth Segments 4
  Online Video Value Chain Segment Growth Rate Comparison 4
  Online Video Value Chain Segment Growth Rate Comparison: 2006 - 2010 5
  CDN Is Forecast At 14% Growth in 2009 5
  U.S. CDN Market Value (Retail Accounts Only) 5
  CDN Total Market Value (Retail Contracts Only) 6
  CDN Total Market Growth Rates 2006 - 2010 6
  Media and Entertainment Percent CDN Revenue: 2006 - 2010 7
  Revenue Accruing to Video Advertising Networks Has Been Growing At Double-Digit Rates 7
  Video Advertising Network Revenue Summary 8
  Video CMS Platform Revenue: 2006 - 2010 9
  Video CMS and Indexing Platforms: 2007 - 2010 10
SECTION TWO 11
  CDN Delivery Services Market Size and Growth Profile: 2008 - 2009 11
  Terminology Definitions 11
  Retail Market Comparisons: Online Audio, Video, Streaming, Progressive Download
and Download Media
11
  Global and U.S. CDN Revenue Comparison and Forecast: 2006 - 2009 12
  CDN Worldwide and U.S. Market Size: 2006 - 2009 13
  U.S. Market Leadership 2006 – 2010 13
  Global CDN Market Value (Retail and Self Hosting Delivery Equivalent) 14
  Bandwidth COGS Analysis: 2006 - 2009 15
  Bandwidth Percent of COGS and Retail Contract Value: 2006 - 2009 16
  Downward Pressure on Transit and Retail Bandwidth Contracts Slowed in 2008, and Slowing Further in 2009 (U.S.) 16
  Retail Contract Pricing: 2006 - 2008 18
  Annual Pricing Comparison: Retail Versus Transit 2006 - 2008 20
  Annual Pricing Percent Change Comparison Retail vs. Transit 2006 - 2008 21
  Pro Video Leads the Market in CDN Penetration (Retail Accounts and Delivery Volume), but Video Advertising and UGV are Moving Up 21
  Bandwidth Provisioning Comparison by Content Vertical: 2008 22
  Retail Market Value and Transit Market Value Comparison: 2008 23
  Streaming/Http Content Category Share: Commercial Market Value 2006 – 2008 23
  Streaming/Http Content Category Provisioning Value: 2006 - 2008 24
  Media and Entertainment Percent CDN Revenue: 2006 – 2008 25
  CDN Bandwidth Services Category Share: 2008 Year End Estimate 27
  Retail Contract Revenue as a Percent of Content Vertical Commercial Market Value: 2008 28
  Commercial Market Bandwidth Breakout: Retail Audio/Video by Category 2008 29
  Transit Bandwidth Costs by Content Vertical: 2008 30
  CDN Operational and Revenue Performance Analytics 30
  CDN Market Revenue Analysis: 2003 - 2009 31
  CDN Market Revenue: 2003 – 2009 Retail Contract Value 32
  CDN Revenue Growth Rates: 2004 - 2009 32
  CDN Annual Accounts: 2005 - 2008 33
  CDN Revenue and Account Growth Rates 34
  CDN Monthly Recurring Revenue Analysis: 2005 – 2008 35
  AKAMAI Monthly Recurring Revenue 2005 - 2008 36
  Limelight Networks Monthly Recurring Revenue 2005 - 2008 36
  CDN Media Server Deployment: 2005 - 2008 37
  CDN Segment: Summary Operational, Infrastructure Profile and Analysis 2003 - 2008 and Est. 2009 38
  2008 Full Year 41
  Video Advertising: Pre Roll Avail Bandwidth Services Analysis and Market Size 45
  In-Banner Video Advertising: Bandwidth Services Analysis and Market Size 46
  Download Bandwidth Services Analysis and Market Size 47
  Podcasting Bandwidth Services Analysis and Market Size 48
  Backhaul Bandwidth Services Segment Analysis: 2008 49
  Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 51
  User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) 52
  Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 53
  In-Banner Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 54
  Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 55
  Podcasting Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 56
SECTION THREE 57
  Introduction 57
  Online Video Advertising Networks Terminology 59
  Video Advertising Network Media Buying Trends: 2009 62
  Video Content And Pre Roll Paid Media Ratios: 2006 - 2010 63
  Pre-Roll Media Spend 2003 - 2010 64
  In-Banner Video Percent Share of Total Online Video Media Spend: 2007 - 2010 64
  Growth in 3rd Party Ad Network Sales (Pre-Roll) Forecast Through 2010 65
  3RD Party Video Advertising Network Pre-Roll Media Sales Percent of Gross Video Ad Billings: 2007 - 2010 65
  The Video Advertising Network Market: 2007 – 2010 66
  Video Ad Network Gross Billings: 2007 - 2010 66
  Video Advertising Network Gross Billings Analysis by Vertical: 2007 - 2010 68
  Video Advertising Network Gross Billings Share by Vertical: 2007 - 2010 69
  Video Advertising Network Net Revenue Forecast At $479.8 Million in 2009 69
  Video Advertising Network Revenue Summary 69
  Video Advertising Network Revenue Performance: 2007 - 2010 71
  Video Advertising Network Revenue Source Breakout: 2007 - 2010 71
  Video Advertising Network Revenues: 2007 - 2010 72
SECTION FOUR 75
  Video CMS/Platform Trends: Large, Well Capitalized Entrants, Highly Competitive Segment, Increased Pricing Pressure 75
  Video CMS Platforms Generated an Estimated $110.6 Million in 2008 76
  Video CMS Platform Revenue: 2007 - 2010 76
  Video CMS Platform Growth Profile: 2007 - 2010 77
  Video CMS Platforms and Media Players: Revenue 2007 - 2010 78
  Video CMS Platform Market Share: 2008 79
  Video CMS Platform Forecast Revenue Growth 2008 - 2009 79
  Small to Medium Size Account Growth to Outpace the Market in 2009 79
  Video CMS Platforms Targeting Small to Medium Accounts: 2007 - 2010 80
  Q&A 81
    Brightcove 81
    Ioko 85
    Kickapps 87
    Move Networks 90
    Reality Digital 93
    The Feedroom 97
    Theplatform 100
    Visible Measures 105
    Vusion 110
SECTION FIVE 112
  Video Indexing Market Trends: Client Prospecting Via the Rolodex, Focus on Automation 112
  Video Indexing Segment Worth $18.8 Million in 2008, Forecast to Grow 134.9% in 2009 112
  Video Indexing, Metadata and CMS 112
  Video CMS and Indexing Platforms: 2007 - 2010 112
  Video CMS and Indexing Platforms: 2007 - 2010 113
  Video Indexing to Lead Video CMS Segment in Growth 2009 – 2010 114
  Video CMS and Indexing Platforms: 2007 - 2010 115
  Video CMS and Indexing Market Share: 2007 - 2010 115
  Q&A 116
    Affine Systems 116
    Auditude 119
    Delve Networks 124
    Digitalsmiths 127
    Everyzing 131
    Vmix 135
...
Publisher Name : Accustream Research

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