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Location-based Search and Advertising Market in the US 2014-2018

Category : ICT Media  | Published Date : Jun-2014 | Pages : 54
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About Location-based Search and Advertising
Location-based search and advertising refers to the usage of location, determined by a user's mobile device, to search for and promote products and services near to the user. Many advertisers use location-based search and advertising services to reach out to potential customers who are close by. In addition, customers use location-based search and advertising to find out which food, beverage, shopping, and leisure services are situated in their immediate vicinity. Location-based search and advertising also helps advertisers to contact potential customers regarding their latest sales, offers, deals, and coupons.
TechNavio's analysts forecast the Location-based Search and Advertising market in the US will grow at a CAGR of 43.01 percent over the period 2013-2018.
Covered in this Report
The Location-based Search and Advertising market in the US can be divided into three segments based on application into Search, Display, and Messaging. The market can also be divided into two segments based on the type of advertising into Push Advertising and Pull Advertising.
TechNavio's report, the Location-based Search and Advertising Market in the US 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the covers the Location-based Search and Advertising market in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Vendors
• Foursquare Labs Inc.
• Google Inc.
• Groupon Inc.
• xAD Inc.
Other Prominent Vendors
 
• Appello Systems
• AT&T Mobility
• BLIP Systems A/S
• CityGrid Media, LLC 
• Foursquare Labs Inc.
• HERE (Nokia Corp.)
• JiWire Inc.
• Lemon Inc.
• Placecast (1020 Inc.)
• PlaceIQ Inc.
• Poynt Corp.
• Proximus Mobility LLC
• Scanbuy Inc.
• SCVNGR Inc.
• Shopkick Inc.
• TeleCommunication Systems Inc.
• Telemap Ltd.
• TeleNav Inc.
• TomTom Inc.
• Verve Wireless Inc. 
• Waze (Google Inc.)
• xAD Inc.
• Xtify Inc. 

Key Market Driver
• Increasing Adoption of Location-enabled Smartphones and Tablets.
• For a full, detailed list, view our report.
Key Market Challenge
• Increasing Concerns about Privacy.
• For a full, detailed list, view our report.
Key Market Trend
• Increasing Adoption of Location-based Advertising by SMEs.
• For a full, detailed list, view our report.
Key Questions Answered in this Report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.1.1 Location-based Search and Advertising Ecosystem
06.1.2 Function of Location-based Advertising Ecosystem
06.1.3 Location-based Search and Advertising Stakeholders
06.2 Market Size and Forecast
06.3 Five Forces Analysis
07. Market Segmentation by Application
07.1 Location-based Search and Advertising Market in the US by Application
08. Market Segmentation by Type of Advertisement
08.1 Location-based Search and Advertising Market in the US by Types of Advertisement
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
16.1 Competitive Scenario
16.2 Market Share Analysis 2013
16.3 Other Prominent Vendors
17. Key Vendor Analysis
17.1 Foursquare Labs Inc.
17.1.1 Business Overview
17.1.2 Key Information
17.1.3 SWOT Analysis
17.2 Google Inc.
17.2.1 Business Overview
17.2.2 Key Information
17.2.3 SWOT Analysis
17.3 Groupon Inc.
17.3.1 Business Overview
17.3.2 Key Information
17.3.3 SWOT Analysis
17.4 xAD Inc.
17.4.1 Business Overview
17.4.2 Key Information
17.4.3 SWOT Analysis
18. Other Reports in this Series

List of Exhibits
Exhibit 1: Location-based Search and Advertising Market in the US
Exhibit 2: Market Research Methodology
Exhibit 3: Location-based Advertising
Exhibit 4: Location-based Search and Advertising Market Overview
Exhibit 5: Location-based Search and Advertising Ecosystem
Exhibit 6: Function of Location-based Advertising Ecosystem
Exhibit 7: Location-based Search and Advertising Stakeholders
Exhibit 8: Location-based Search and Advertising Market in the US 2013-2018 (US$ billion)
Exhibit 9: Global Location-based Search and Advertising Market by Application
Exhibit 10: Location-based Search and Advertising Market in the US by Application 2013
Exhibit 11: Location-based Search and Advertising Market in the US by Application 2013-2018 ()
Exhibit 12: Location-based Search and Advertising Market in the US by Types of Advertisement
Exhibit 13: Location-based Search and Advertising Market in the US by Types of Advertisement

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Publisher Name : Technavio

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