This interactive model can be used to gain an understanding of which factors are important to consumers in deciding where to shop for grocery products. The underlying data is sourced from Datamonitor's Consumer Survey 2013 which includes responses from over 25,000 consumers across 24 countries.
- Users can view this data for different consumer groups using demographic filters such as age and gender, as well as various shopping behavior factors.
- Interactivity and customization options enable users to view responses from the most relevant consumer groups.
Reasons To Buy
- What are the top 3 most important factors driving supermarket choice among Gen X consumers?
- Which factors do online shoppers in India consider to be the least important in deciding where to shop for grocery products?
- Do price-conscious shoppers prioritize low prices and discounts over product quality?
Over 25,000 consumers responded to Datamonitor's 2013 global consumer survey, which took place in 24 countries globally: Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Korea, Mexico, the Netherlands, Poland, Russia, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Turkey, UAE, UK and US.
A forced-choice question style was used to gain insight on the key grocery store attributes. Respondents were shown the list of attributes, and asked to select which factor they considered to be the most important, and the one they considered to be the least important in deciding where to shop for groceries.
Data provided in easy-to-use tables in Excel
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