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Internet Video 2011 - 2014: View, Share, Site and User Analytics

Category : ICT Media  | Published Date : March-2012 | Pages : 165
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Internet video climbed to a lofty 431.8 billion views in 2011, an increase of 43.2%, delivering 21.2 billion hours of self-selected, personal preference content to users, an estimated 5.2% of TV hours watched for the year.

Professionally produced and distributed video on destination sites captured a 22.1% share, while UGC/Social Networking counterparts racked up 77.9% of total views, according to this comprehensive usage analytics report.

This video sector report presents rigorous analyses surrounding pro publisher brands, content categories, sites and aggregator networks monthly, in addition to historical performance encompassing the entire period since the format’s introduction online in 1998, through 2011; forecasts are carried out to 2014.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Internet Video Views Rise 43.2% in 2011 1
  Pro and UGC Video Views: 2005-2011 2
  Pro and UGC Video Viewing Share Trend Analysis: 2005-2011 3
  Pro Video Sites Have a Large Unique User Base Advantage Over UGC Video 4
  Annual Percent Change in Views per Unique User per Month per Site: 2007-2011 5
  Professionally Produced, Published, Distributed and Syndicated Video Generates 95.3 Billion Views in 2011 5
  Pro Internet Video Growth Rates: 1998-2014 6
  Television Content Delivered 24.1 Billion Views in 2011, and Leads the Professional Categories across the Internet 7
  UGC and Social Networking Video Views Up 46.2% in 2011 7
  YouTube Produced 94.3% of UGC/Social Networking Video Views in 2011 7
  Music, Entertainment and Comedy Account For a Combined 56.4% Share of Total Partner Channel Views in 2011 7
  Music is the Top Category on YouTube, Capturing a 38.4% Share of Total Views 7
SECTION ONE 8
  Internet Video Views Rise 43.2% in 2011 8
  UGC and Pro Video Growth and View Share Summary: 2005 - 2011 8
  UGC/Social Networking and Pro Video Market Growth and Forecast: 2005 - 2014 12
  UGC Video View Growth Continues to Outpace Pro Published and Hosted content 16
  UGC/Social Networking and Pro Video Market Growth Rate Comparison: 2005-2014 17
  Pro and UGC Video Exhibit Similar Growth Rates, Based on Comparable Stages of Market Maturity 19
  Pro Video Sites Have a Large Unique User Base Advantage Over UGC Video, Though Audience Share is More Fragmented 21
  Pro and UGC/Social Networking Video Views per Unique User per Month Comparison: 2006 - 2011 22
  Views per Unique User per Month per Site 2006 - 2011: Pro vs. UGC Video 22
  Annual Percent Change in Views per Unique User per Month per Site: 2007-2011 25
  Annual Percent Change in Total Unique Users 2007-2011: Pro vs UGC Video 26
SECTION TWO 27
  Professionally Produced, Published, Distributed and Syndicated Video Records95.3 Billion Views in 2011 27
  Pro Video Views: 1998 - 2014 28
  Pro Video View Growth Rates: 1998 - 2014 30
  Video Views per Unique User, per Site, per Month Increased 3.2% in 2011 32
  Total Pro Video Views per Unique User per Site per Month 32
  Television Content Delivered 24.1 Billion Views in 2011, and Leads the Professional Categories across the Internet 34
  Internet Video Category Growth: 1999 - 2012 (Professional Video Content) 35
  Professional Video Views by Category: 2011 37
  Professional Video Views by Category: 2010 39
  Television Views Have Doubled Since 2009 41
  Professional Video View Growth by Category: 2009 - 2011 41
  Pro Published Television Content Category Share 1999-Est 2012 45
  Pro Published News/Info/Politics Content Category Share 1999-Est 2012 47
  Pro Published Entertainment/Kids Content Category Share 1999-Est 2012 49
  Pro Published Music Content Category Share 1999-Est 2012 51
  Pro Published Sports Content Category Share 1999-Est 2012 53
  Pro Published Movie/Film Content Category Share 1999-Est 2012 55
  Pro Video Category Analysis: 2011 56
    Television 56
    Entertainment/Kids 72
    News/Information/Politics 98
    Film/Movies/Movies and TV 110
    Aggregation/Search Channels/Sites 115
    Music/Music News/Interviews 118
    Music/Music News/Interviews 122
    Sports 124
SECTION THREE 131
  UGC Video Offers Viewers Diverse Choice in Thematic Channels and Content Category Options 131
  UGC and Social Networking Video Views Up 46.2% in 2011 131
  UGC/Social Networking Video Views and Growth Rates: 2005 - 2014 132
  UGC/Social Networking Video Views per Unique User per Month Comparison: 2006-2011 135
  YouTube Produced 94.3% of UGC/Social Networking Video Views in 2011 139
  YouTube and UGC Video View Comparison: 2006 - 2011 139
  YouTube Video Views: 2006 - 2011 143
  Music, Entertainment and Comedy Account For a Combined 56.4% Share of Total Partner Channel Views in 2011 146
  Views by Partner Channel Category: 2011 146
  Views by Partner Channel Category: 2005 - 2010 147
  Partner Channel Views Generate 21.8% of Total YouTube Views, Excluding Vevo Music Videos in 2011 149
  Partner Channel Views: 2005 - 2011 149
  Professional and Semi-Professional Channel Views: 2010 - 2011 149
  Themed Category Video Views Chart 248.1 Billion Views in 2011 150
  YouTube Video Views by Themed Category Type: 2011 150
  Music is the Top Category on YouTube, Capturing a 38.4% Share of Total Views 152
  Video Views by Category and Partner Channel Type: 2011 153
  YouTube and UGC Sites Exhibit a High Degree of Video Viewing Consistency by Category 155
  YouTube Category Share Shifts: 2005 - 2011 155
  YouTube’s Mobile Views Log 13.6% of the 2011 Total 157
  YouTube Mobile Viewing: 2010 - 2011 157
  UGC/SOCIAL NETWORKING VIDEO VIEWS: 2011 159
SECTION FOUR 165
  INTERNET VIDEO VIEW DATABASE: 2011 FULL YEAR 165
 

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Internet Video Views Rise 43.2% in 2011 1
  Pro and UGC Video Views: 2005-2011 2
  Pro and UGC Video Viewing Share Trend Analysis: 2005-2011 3
  Pro Video Sites Have a Large Unique User Base Advantage Over UGC Video 4
  Annual Percent Change in Views per Unique User per Month per Site: 2007-2011 5
  Professionally Produced, Published, Distributed and Syndicated Video Generates 95.3 Billion Views in 2011 5
  Pro Internet Video Growth Rates: 1998-2014 6
  Television Content Delivered 24.1 Billion Views in 2011, and Leads the Professional Categories across the Internet 7
  UGC and Social Networking Video Views Up 46.2% in 2011 7
  YouTube Produced 94.3% of UGC/Social Networking Video Views in 2011 7
  Music, Entertainment and Comedy Account For a Combined 56.4% Share of Total Partner Channel Views in 2011 7
  Music is the Top Category on YouTube, Capturing a 38.4% Share of Total Views 7
SECTION ONE 8
  Internet Video Views Rise 43.2% in 2011 8
  UGC and Pro Video Growth and View Share Summary: 2005 - 2011 8
  UGC/Social Networking and Pro Video Market Growth and Forecast: 2005 - 2014 12
  UGC Video View Growth Continues to Outpace Pro Published and Hosted content 16
  UGC/Social Networking and Pro Video Market Growth Rate Comparison: 2005-2014 17
  Pro and UGC Video Exhibit Similar Growth Rates, Based on Comparable Stages of Market Maturity 19
  Pro Video Sites Have a Large Unique User Base Advantage Over UGC Video, Though Audience Share is More Fragmented 21
  Pro and UGC/Social Networking Video Views per Unique User per Month Comparison: 2006 - 2011 22
  Views per Unique User per Month per Site 2006 - 2011: Pro vs. UGC Video 22
  Annual Percent Change in Views per Unique User per Month per Site: 2007-2011 25
  Annual Percent Change in Total Unique Users 2007-2011: Pro vs UGC Video 26
SECTION TWO 27
  Professionally Produced, Published, Distributed and Syndicated Video Records95.3 Billion Views in 2011 27
  Pro Video Views: 1998 - 2014 28
  Pro Video View Growth Rates: 1998 - 2014 30
  Video Views per Unique User, per Site, per Month Increased 3.2% in 2011 32
  Total Pro Video Views per Unique User per Site per Month 32
  Television Content Delivered 24.1 Billion Views in 2011, and Leads the Professional Categories across the Internet 34
  Internet Video Category Growth: 1999 - 2012 (Professional Video Content) 35
  Professional Video Views by Category: 2011 37
  Professional Video Views by Category: 2010 39
  Television Views Have Doubled Since 2009 41
  Professional Video View Growth by Category: 2009 - 2011 41
  Pro Published Television Content Category Share 1999-Est 2012 45
  Pro Published News/Info/Politics Content Category Share 1999-Est 2012 47
  Pro Published Entertainment/Kids Content Category Share 1999-Est 2012 49
  Pro Published Music Content Category Share 1999-Est 2012 51
  Pro Published Sports Content Category Share 1999-Est 2012 53
  Pro Published Movie/Film Content Category Share 1999-Est 2012 55
  Pro Video Category Analysis: 2011 56
    Television 56
    Entertainment/Kids 72
    News/Information/Politics 98
    Film/Movies/Movies and TV 110
    Aggregation/Search Channels/Sites 115
    Music/Music News/Interviews 118
    Music/Music News/Interviews 122
    Sports 124
SECTION THREE 131
  UGC Video Offers Viewers Diverse Choice in Thematic Channels and Content Category Options 131
  UGC and Social Networking Video Views Up 46.2% in 2011 131
  UGC/Social Networking Video Views and Growth Rates: 2005 - 2014 132
  UGC/Social Networking Video Views per Unique User per Month Comparison: 2006-2011 135
  YouTube Produced 94.3% of UGC/Social Networking Video Views in 2011 139
  YouTube and UGC Video View Comparison: 2006 - 2011 139
  YouTube Video Views: 2006 - 2011 143
  Music, Entertainment and Comedy Account For a Combined 56.4% Share of Total Partner Channel Views in 2011 146
  Views by Partner Channel Category: 2011 146
  Views by Partner Channel Category: 2005 - 2010 147
  Partner Channel Views Generate 21.8% of Total YouTube Views, Excluding Vevo Music Videos in 2011 149
  Partner Channel Views: 2005 - 2011 149
  Professional and Semi-Professional Channel Views: 2010 - 2011 149
  Themed Category Video Views Chart 248.1 Billion Views in 2011 150
  YouTube Video Views by Themed Category Type: 2011 150
  Music is the Top Category on YouTube, Capturing a 38.4% Share of Total Views 152
  Video Views by Category and Partner Channel Type: 2011 153
  YouTube and UGC Sites Exhibit a High Degree of Video Viewing Consistency by Category 155
  YouTube Category Share Shifts: 2005 - 2011 155
  YouTube’s Mobile Views Log 13.6% of the 2011 Total 157
  YouTube Mobile Viewing: 2010 - 2011 157
  UGC/SOCIAL NETWORKING VIDEO VIEWS: 2011 159
SECTION FOUR 165
  INTERNET VIDEO VIEW DATABASE: 2011 FULL YEAR 165
 
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Publisher Name : Accustream Research

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