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Internet Music Radio and Track Play Growth 2012 - 2014: Listening and Monetization Analysis

Category : ICT Media  | Published Date : Feb-2012 | Pages : 116
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Internet music radio and track play listening hours rose 50.5% in 2011 to over 1.3 billion monthly, while monetization initiatives (advertising and subscription) advanced 64.3%, according to this in-depth sector analytics report

This sector research report details how the market’s forward momentum accelerated in 2010, delivered strong usage and monetization results in 2011 which continue unabated in 2012. For the first time, sector revenue growth outpaced that of radio and track play listening hour growth.

The sector achieved $293.7 million in gross media spend (all format executions, including audio, video and display), with another $171.7 million in subscription revenue. The total market is forecast to rise 78% in 2012.

EXECUTIVE SUMMARY 1
  Internet radio and track play listening hours averaged 1.3 billion per month in 2011 1
  Internet Radio Listening Hour Growth: 2004-2011 2
  Internet Music Radio Listening Hours Annual Growth: 2004-2014 3
  Mobile users produced 41.1% of total listening hours in 2011 4
  Mobile Listening Hour Percent 2010-2011 4
  Internet Music Radio and Track Play Advertising, Subscription Revenue Combined Ramp Up 64.3% in 2011 4
  Internet Music Radio and Song Play Revenue: 2005-2014 Advertising and Subscription 5
  Internet Music Radio Advertising and Subscription Market Revenue Contribution Trend Lines: 2005 ‐ 2014 6
  Internet Music Radio Hours and Revenue: 2006 ‐ 2011 7
  Glossary of Terms 8
SECTION ONE 10
  Internet Radio and Track Play Listening Hour Growth at 50% In 2011 10
  Market Catalysts 10
  Internet radio and track play listening hours averaged 1.3 billion per month in 2011 10
  Internet Music Radio Listening Hour Comparison: 2004 – 2011 11
  Mobile users produced 41.1% of total listening hours in 2011 12
  Internet Music Radio and Track Play Listening Analysis: 2010 - 2011 13
  Pandora and Shoutcast capture 79.1% of total listening hours 15
  Pandora and Shoutcast Listening Hours: 2011 15
  Internet Radio and Track Play Listening Annual Percent Growth now Exceeds Shoutcast 15
  Internet Music Radio Listening Hour Growth: 2005 – 2011 16
  Shoutcast Listening Hour Growth: Annual Totals 2005 – 2011 16
  Pandora Listening Hours: 2010 17
  Pandora Listening Hours: 2011 18
  Internet music and track play listening hours are forecast to grow 50% in 2012 19
  Internet Music Listening Hour Growth History and Forecast: 2004 - 2014 19
  Internet Music Radio and Track Play Revenue Growth Surpasses Increase in Listening Hours 22
  Internet Music Radio Listening Hour and Revenue Growth Comparison: 2006 - 2011 22
  Internet Radio and Track Play Listening Hours 2011 24
  Internet Music Radio and Track Play Listening Hours: 2010 40
SECTION TWO 56
  Internet Music Radio and Track Spins and Media Spend: 2005 – 2014 56
  Monetization fundamentals and growth catalysts 2011 - 2014 56
  Pandora Public Valuation Analysis 2012 57
  Internet Music Radio and Track Play Advertising, Subscription Revenue Combined Ramp Up 64.3% in 2011 58
  Internet Music Radio/Song Play Market Revenue Analysis 59
  Media spend rose by 103.2% in 2011, subscription revenue by 23.7% 62
  Ad Supported and Subscription-Based Internet Radio Revenue: 2005 - 2014 63
  Total market revenue growth expected to accelerate 78% year-over-year in 2012 64
  Internet Music Radio/Song Play Market Revenue Analysis 64
  Internet Music Radio Gross Media Spend: 2005 - 2014 67
  Audio Inventory Forecast to Rise Substantially in 2012 as Pandora More Aggressively Monetizes Against the Format 70
  Gross Media Spend: Internet Music Radio 2003 - 2014 71
  Display Advertising Expected to Decline in Media Spend Share through 2014 as Audio, Video Sales Rise 73
  Total Audio/Video and Display Paid Media Placement: Internet Music Radio 2005 - 2014 74
  Internet Music Radio/Song Play Advertising Media Spend Share: 2003 - 2014 75
  Ad Supported Listening Hours: 2005 - 2014 78
  Listening Hours Supported By Audio Advertising: 2005 - 2014 80
  Ad Supported Listening Hours Declined From 2006 – 2009; Increased From 2010 – 2011 82
  Monthly Ad Supported Listening Hour Comparison: 2005 - 2014 82
  Internet Radio and Song Play Subscription Revenue Estimated at $171.7 Million in 2011 84
  Internet Music Radio/Song Play Subscription Revenue: 2003 - 2011 84
  Subscription Radio/Song Play Revenue Analysis: 2003 - 2011 86
  Subscription Radio and Song Play Service Brands and Revenue Analysis: 2003 - 2011 87
  Royalty Rates as Currently Structured Return 50+% of Revenues Back to Licensing Organizations 89
  Internet Music Radio Royalty Payment Analysis: 2011 89
  Pandora Media: Revenue Analytics 91
SECTION THREE 92
  Q & A’s 92
    ABACAST 92
    ACCURADIO 96
    PANDORA 99
    SLACKER 104
    SMOOTH JAZZ 110
    TARGETSPOT 116
EXECUTIVE SUMMARY 1
  Internet radio and track play listening hours averaged 1.3 billion per month in 2011 1
  Internet Radio Listening Hour Growth: 2004-2011 2
  Internet Music Radio Listening Hours Annual Growth: 2004-2014 3
  Mobile users produced 41.1% of total listening hours in 2011 4
  Mobile Listening Hour Percent 2010-2011 4
  Internet Music Radio and Track Play Advertising, Subscription Revenue Combined Ramp Up 64.3% in 2011 4
  Internet Music Radio and Song Play Revenue: 2005-2014 Advertising and Subscription 5
  Internet Music Radio Advertising and Subscription Market Revenue Contribution Trend Lines: 2005 ‐ 2014 6
  Internet Music Radio Hours and Revenue: 2006 ‐ 2011 7
  Glossary of Terms 8
SECTION ONE 10
  Internet Radio and Track Play Listening Hour Growth at 50% In 2011 10
  Market Catalysts 10
  Internet radio and track play listening hours averaged 1.3 billion per month in 2011 10
  Internet Music Radio Listening Hour Comparison: 2004 – 2011 11
  Mobile users produced 41.1% of total listening hours in 2011 12
  Internet Music Radio and Track Play Listening Analysis: 2010 - 2011 13
  Pandora and Shoutcast capture 79.1% of total listening hours 15
  Pandora and Shoutcast Listening Hours: 2011 15
  Internet Radio and Track Play Listening Annual Percent Growth now Exceeds Shoutcast 15
  Internet Music Radio Listening Hour Growth: 2005 – 2011 16
  Shoutcast Listening Hour Growth: Annual Totals 2005 – 2011 16
  Pandora Listening Hours: 2010 17
  Pandora Listening Hours: 2011 18
  Internet music and track play listening hours are forecast to grow 50% in 2012 19
  Internet Music Listening Hour Growth History and Forecast: 2004 - 2014 19
  Internet Music Radio and Track Play Revenue Growth Surpasses Increase in Listening Hours 22
  Internet Music Radio Listening Hour and Revenue Growth Comparison: 2006 - 2011 22
  Internet Radio and Track Play Listening Hours 2011 24
  Internet Music Radio and Track Play Listening Hours: 2010 40
SECTION TWO 56
  Internet Music Radio and Track Spins and Media Spend: 2005 – 2014 56
  Monetization fundamentals and growth catalysts 2011 - 2014 56
  Pandora Public Valuation Analysis 2012 57
  Internet Music Radio and Track Play Advertising, Subscription Revenue Combined Ramp Up 64.3% in 2011 58
  Internet Music Radio/Song Play Market Revenue Analysis 59
  Media spend rose by 103.2% in 2011, subscription revenue by 23.7% 62
  Ad Supported and Subscription-Based Internet Radio Revenue: 2005 - 2014 63
  Total market revenue growth expected to accelerate 78% year-over-year in 2012 64
  Internet Music Radio/Song Play Market Revenue Analysis 64
  Internet Music Radio Gross Media Spend: 2005 - 2014 67
  Audio Inventory Forecast to Rise Substantially in 2012 as Pandora More Aggressively Monetizes Against the Format 70
  Gross Media Spend: Internet Music Radio 2003 - 2014 71
  Display Advertising Expected to Decline in Media Spend Share through 2014 as Audio, Video Sales Rise 73
  Total Audio/Video and Display Paid Media Placement: Internet Music Radio 2005 - 2014 74
  Internet Music Radio/Song Play Advertising Media Spend Share: 2003 - 2014 75
  Ad Supported Listening Hours: 2005 - 2014 78
  Listening Hours Supported By Audio Advertising: 2005 - 2014 80
  Ad Supported Listening Hours Declined From 2006 – 2009; Increased From 2010 – 2011 82
  Monthly Ad Supported Listening Hour Comparison: 2005 - 2014 82
  Internet Radio and Song Play Subscription Revenue Estimated at $171.7 Million in 2011 84
  Internet Music Radio/Song Play Subscription Revenue: 2003 - 2011 84
  Subscription Radio/Song Play Revenue Analysis: 2003 - 2011 86
  Subscription Radio and Song Play Service Brands and Revenue Analysis: 2003 - 2011 87
  Royalty Rates as Currently Structured Return 50+% of Revenues Back to Licensing Organizations 89
  Internet Music Radio Royalty Payment Analysis: 2011 89
  Pandora Media: Revenue Analytics 91
SECTION THREE 92
  Q & A’s 92
    ABACAST 92
    ACCURADIO 96
    PANDORA 99
    SLACKER 104
    SMOOTH JAZZ 110
    TARGETSPOT 116
...
Publisher Name : Accustream Research

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