Identifying new opportunities in the Prepared Meals markets and responding to evolving consumer need states

Category : Food & Beverages  | Published Date : May-2014 | Pages : 76

“Identifying new opportunities in the Prepared Meals markets and responding to evolving consumer need states”provides detailed insight into new opportunities in Prepared Meals in both developing and developed countries. The evolution of consumption habits across the world means both retailers and manufacturers need a renewed understanding of consumer’s changing lifestyles, and how this will affect their product choices. To do this, the report highlights innovative new product development for effectively targeting consumers’ most important needs,and offers strategic recommendations to capitalize on the evolving motivations driving consumption.
“Identifying new opportunities in the Prepared Meals markets and responding to evolving consumer need states”shows how consumer behavior is evolving and this will open up new opportunities in the Prepared Meals market. This includes a more holistic understanding of health and the role drinks can play in meeting these needs, the continuing influence consumers’ busy lives has in changing consumption habits, the ongoing key role taste will play in consumer choices. In particular, this report includes: • Identification of the key consumer demographic groups driving consumption of Prepared Meals in two regions based on economic positioning: Developed Economies (France, Germany, Italy, Spain, the UK and the US), and Emerging Economies (Brazil, China, and Russia). The figures show the volume of Prepared Meals consumption attributed to specific age, gender, wealth, and location groups, as well as identifying the key motivations driving consumption in each of these regions. • In addition the report identifies whether these consumers "over" consume in Prepared Meals (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall) • Breakdowns are provided for infrequent consumers of Prepared Meals into age, gender and leisure time • The evolution of consumer need states will create opportunities for marketers in four areas: evolving meal times, managing living costs, indulgence and health. The report explores the consumer behavior underpinning these trends, highlights innovative product development driven by these evolving consumer needs, and provides actionable insights for marketers to better position their products to meet these trends.
• Consumers in the global bottom 50 percentile of global wealth are more likely to turn to Ready Meals than those in the top 50 percentile • Men are more reliant on convenient offerings than women in developed countries • Eating occasions are becoming increasingly informal, with people more likely to eat on their own, or jn combination with other activities • Consumers are looking for indulging treats that offer moments of escapism • Sales of premium Ready Meals are increasing as consumers increasingly associate processed food with inferior taste and quality.
Reasons To Buy
• This report provides actionable insight into new opportunities emerging in Prepared Meals markets bybringing together consumer analysis and case studies • This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in 3 Prepared Meals categories • Understanding these trends, and how the most innovative marketers are seeking to target them, will allow marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Introduction and methodology
Market value and volume of the global Prepared Meals market
Demographic analysis of Prepared Meals occasions
Analysis of the key drivers of Prepared Meals occasions across the globe
AppendixList Of TablesNAList Of FiguresNA
Publisher Name : Canadean

Published Reports
Polydextrose is a synthetic polymer of glucose. It is a food ingredient that can be used as a low calorie substitute in many recipes. Scope of the Report: This report focuses on the Polydextrose in Indonesia market. This report categorizes the market based on manufacturers, type and application. Market ....
US $4480
Notes: Sales, means the sales volume of Phosphoric Fertilizer Revenue, means the sales value of Phosphoric Fertilizer This report studies sales (consumption) of Phosphoric Fertilizer in China market, focuses on the top players, with sales, price, revenue and market share for each player, covering ....
US $3200
Notes: Sales, means the sales volume of Milk Tea Powder Revenue, means the sales value of Milk Tea Powder This report studies sales (consumption) of Milk Tea Powder in China market, focuses on the top players, with sales, price, revenue and market share for each player, covering Lipton (Unilever) ....
US $3200

Upcoming Reports
The demand for fresh food packaging has increased exponentially in recent times mainly due to increasing health awareness concerns, emphasis on the quality of products and services, and the convenience of packaged fresh food .
US $ 4148
The global animal feed industry has experienced paradigm shift in terms of the demand and quality control over the past few years. It is an important segment of the global food market. Moreover growing health concerns in the global market has significantly impacted the animal feed industry as well .
US $3499
Tocopherols are a naturally occurring chemical element found in a variety of food such as nuts, spinach and vegetable oils. They are commonly known as vitamin E. Mixed tocopherols are organic compounds and a mixture of four homologues tocopherols, namely alpha tocopherol, beta tocopherol, gamma tocopherol and delta tocopherol .
US $ 4148
Please Select Format
Single User: US $ 7995
Multi User: US $ 15990
Corporate User: US $ 23985

market research offer
Contact us
Call us +1-971-202-1575
--- or ---
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.