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ICT investment trends in Turkey - Enterprise ICT spending patterns through to the end of 2015

Category : ICT Media  | Published Date : Aug-2014 | Pages : 57
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Summary
This report presents the findings from a survey of 96 Turkish enterprises regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how Turkish enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

Key Findings
- According to the survey, X% of enterprises are planning to increase their ICT budget significantly in 2014, an increase of X%, compared to X% in 2013.
- Kable's survey shows that X% of enterprises are planning to invest in software in 2014, witnessing an increase of X% compared to 2013.
- Client computing constitutes the third largest proportion (X%) of Turkish enterprises' hardware budget, primarily driven by the growing demand for thin clients, tablets, ultra books, and smartphones

Synopsis
 This report presents the findings from a survey of 96 Turkish enterprises regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how Turkish enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies enterprises are investing in, including business intelligence, enterprise applications, communications and collaboration, and cloud computing. The survey also highlights the approach adopted by enterprises in Turkey when purchasing technology. Through Kable's survey, the report aims to provide better insight to ICT vendors and service providers when pitching their solutions to enterprises in Turkey.

- In particular, it provides an in-depth analysis of the following:
- Understand how ICT budgets are set to change in 2014 in terms of their overall size.
- Appreciate how IT budgets are allocated across the core elements of IT spend, including hardware, software, services, communications, and consulting.
- Learn how IT Liras are being spent in areas such as the data centre, applications, IT management and the network.
- Gain an understanding regarding which ICT functions Turkish enterprises are interested in outsourcing.
- Identify Turkish enterprises' investment priorities based on their budget allocations across core technology categories such as business intelligence, enterprise applications, communications and collaboration, and cloud computing. 
- Learn about the drivers that are influencing Turkish enterprises' investments in each technology category.
- Establish how Turkish enterprises' IT budgets are currently allocated across various segments within a technology category.
- Gain insight into how Turkish enterprises plan to change their ICT budget allocations across various segments within a technology category.
- Understand the vendor mindshare for various core and advanced technology categories.
- Provides insight into Turkish enterprises' preferred buying approaches.
- Comprehend the business and IT objectives that Turkish enterprises are looking to achieve through their IT investment strategies. 
- Understand the factors that are influencing Turkish enterprises' decision to select an ICT provider.

Reasons To Buy
-This report will help readers to understand how the Turkish enterprise ICT landscape is set to change in 2014.

- Gain a view as to how ICT Liras are being allocated in your target audience.

- The report covers a detailed breakdown of the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications and consulting.)

- The report will help users to gain a view of the current strategic objectives of Turkish enterprises.

- The report will provide a detailed breakdown of the opportunities within selected technology categories (business intelligence, enterprise applications, communications and collaboration, and cloud computing).

- Understand the factors that are influencing Turkish enterprises' decision to select an ICT provider.

- Gain a view as to the business and IT objectives Turkish enterprises are looking to achieve through their ICT investment strategies.
Table Of Contents1 Trends in ICT budgets
1.1 Introduction
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT budget allocation by core technology area
1.4.1 Hardware budget breakdown
1.4.2 Software budget breakdowns
1.4.4 Telecommunications budget
1.5 ICT budget allocation by function
1.6 Outsourced IT functions
2 ICT investment priorities and vendor mindshare
2.1 Introduction
2.2 Core technology investment priorities
2.2.1 Enterprise applications
2.2.2 Business intelligence
2.2.3 Communications and collaboration
2.2.4 Cloud computing solutions
3 ICT procurement trends
3.1 Introduction
3.2 Purchasing channels
3.3 Business objectives influencing IT investment strategy
3.4 IT objectives influencing IT investment strategy
3.5 ICT provider selection
4 Summary
4.1 Turkish enterprises' ICT expenditure is expected to grow in line with country's economic growth
5 Appendix
5.1 Definitions
5.2 Further reading
5.3 Contact the authorsList Of TablesTable 1: Turkish enterprise ICT survey industry breakdown
Table 2: Turkish enterprise ICT survey breakdown by size band (number of employees)
Table 3: Recent and expected ICT budget changes among Turkish enterprises
Table 4: Turkish enterprises' (external) ICT budget allocation, 2013 and 2014
Table 5: Turkish enterprises' average hardware budget allocation
Table 6: Turkish enterprises' average software budget allocation by technology
Table 7: Turkish enterprises' average IT services budget allocation
Table 8: Turkish enterprises' average IT consulting services budget allocation
Table 9: Turkish enterprises' average telecommunications budget allocation
Table 10: Turkish enterprises' ICT budget allocation by function, 2013 and 2014
Table 11: Outsourced IT functions - Turkish enterprises' current and future outsourcing priorities
Table 12: Current and future investment priorities of Turkish enterprises across core technologies
Table 13: Enterprise applications - Turkish enterprises' current and future investment priorities
Table 14: Enterprise applications - vendor mindshare among Turkish enterprises
Table 15: Business intelligence - Turkish enterprises' current and future investment priorities
Table 16: Business intelligence - vendor mindshare among Turkish enterprises
Table 17: Communications and collaboration - Turkish enterprises' current and future investment priorities..
Table 18: Communications and collaboration - vendor mindshare among Turkish enterprises
Table 19: Cloud computing solutions - Turkish enterprises' current and future investment priorities
Table 20: Cloud computing solutions - vendor mindshare among Turkish enterprises
Table 21: Turkish enterprises' preferred approach to buying technologies
Table 22: Business objectives which influence Turkish enterprises' IT investment strategy
Table 23: IT objectives which influence Turkish enterprises' IT investment strategy
Table 24: Factors influencing Turkish enterprises' decision to choose an ICT providerList Of FiguresFigure 1: Turkish enterprise ICT survey industry breakdown
Figure 2: Turkish enterprise ICT survey breakdown by size band (number of employees)
Figure 3: Recent and expected ICT budget changes among Turkish enterprises
Figure 4: Turkish enterprises' (external) ICT budget allocation, 2013 and 2014
Figure 5: Turkish enterprises' average hardware budget allocation
Figure 6: Turkish enterprises' average software budget allocation by technology
Figure 7: Turkish enterprises' average IT services budget allocation
Figure 8: Turkish enterprises' average IT consulting services budget allocation
Figure 9: Turkish enterprises' average telecommunications budget allocation
Figure 10: Turkish enterprises' ICT budget allocation by function, 2013 and 2014
Figure 11: Outsourced IT functions - Turkish enterprises' current and future outsourcing priorities
Figure 12: Current and future investment priorities of Turkish enterprises across core technologies
Figure 13: Enterprise applications - Turkish enterprises' current and future investment priorities
Figure 14: Enterprise applications - vendor mindshare among Turkish enterprises
Figure 15: Business intelligence - Turkish enterprises' current and future investment priorities
Figure 16: Business intelligence - vendor mindshare among Turkish enterprises
Figure 17: Communications and collaboration - Turkish enterprises' current and future investment priorities.
Figure 18: Communications and collaboration - vendor mindshare among Turkish enterprises
Figure 19: Cloud computing solutions - Turkish enterprises' current and future investment priorities
Figure 20: Cloud computing solutions - vendor mindshare among Turkish enterprises
Figure 21: Turkish enterprises' preferred approach to buying technologies
Figure 22: Business objectives which influence Turkish enterprises' IT investment strategy
Figure 23: IT objectives which influence Turkish enterprises' IT investment strategy
Figure 24: Factors influencing Turkish enterprises' decision to choose an ICT provider
...
Publisher Name : Kable Market Research

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