ICT investment trends in the retail sector: Enterprise ICT spending patterns through to the end of 2016

Category : ICT Media  | Published Date : Dec-2015 | Pages : 36
Retailers are keen to invest in various ICT domains to gain competitive edge and more visibility in 2015. The need to engage customers and improve the shopping experience is further driving retailers towards adopting new technologies and platforms, which is expected to play a bigger role this year. While merchants focused more on in-store marketing strategies and multichannel retailing in 2014, this year is about investing in convergence and providing a unified experience for the shopper

Key Findings
Kables survey finds that retailers are increasing their expenditure on disruptive technologies such as business intelligence, communications and collaboration, and cloud computing solutions in order to reach out to consumers more effectively and reduce operational time and costs.

POS (point of sale) technology, beacons, wearables, augmented reality, and 3D printing are some of the technologies retailers are experimenting with to drive sales and enhance the shopping experience.

Retailers are also vigilant about the growth of the mobile market in 2015, and feel the need to develop their own customized applications and integrate them with new features to improve customer experience.

This report presents the findings from a survey of 163 retailers regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how retailers currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting. 

The report illustrates the core technologies that enterprises are investing in, including business intelligence, communications and collaboration, and cloud computing. The survey also highlights the approach to purchasing technology adopted by retailers. Through Kables survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to retailers. The report also focuses on retailers ICT expenditure trends for specific technology areas, identifying the top three IT projects, and understanding the business challenges faced by organizations.

In particular, it provides an in-depth analysis of the following:

How ICT budgets are set to change in 2015 in terms of their overall size

Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting

Distribution of ICT money in areas such as the networks, applications, service desk, and data centers
Which ICT functions retailers are interested in outsourcing

Retailers investment priorities based on their budget allocations across core technology categories such as business intelligence, communications and collaboration, and cloud computing 

Factors that are influencing retailers investments in each technology category

How retailers IT budgets are currently allocated across various segments within a technology category

Retailers distribution of their ICT budget across various segments within a technology category

Vendor satisfaction ratings for various core and advanced technology categories

Insight into retailers preferred buying approaches

Business and IT objectives that retailers are looking to achieve through their IT investment strategies 

Factors that are influencing retailers decisions to select an ICT provider

Reasons To Buy
Understand how the retail sectors ICT landscape is set to change in 2015 to prioritize your target market

Comprehend how money are being allocated by retailers in specific geographies and size bands to improve your market penetration

Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting) 

Realign your sales initiatives by understanding the current strategic objectives of retailers

Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (business intelligence, communications and collaboration, and cloud computing)

Prioritize your focus areas by understanding which factors are influencing retailers decisions when selecting an ICT provider

Understand the changes in customers priorities and identify the business and IT objectives that retailers are looking to achieve through their ICT investment strategies
Table Of Contents1 Trends in ICT budgets
1.1 Introduction
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT budget allocation by core technology area
1.4.1 Hardware budget breakdown
1.4.2 Software budget breakdowns
1.4.3 Third party IT services expenditure
1.4.4 Cloud computing budget
1.5 ICT budget allocation by function
1.6 Outsourced IT functions
2 ICT investment priorities and vendor satisfaction
2.1 Introduction
2.1.1 Business intelligence
2.1.2 Communications and collaboration
2.1.3 Cloud computing
3 ICT procurement trends
3.1 Introduction
3.2 Business objectives and IT objectives influencing IT investment strategy
3.3 ICT provider selection
4 Sector-specific trends
4.1 Introduction
4.2 IT expenditure plans for various technology areas
4.3 Technology areas receiving the largest investments
4.4 Upgrades in technology areas
5 Summary
5.1 Retailers are embracing convergence and diversification to innovate, differentiate, and grow in an increasingly competitive market
6 Appendix
6.1 Definitions
6.2 Further reading
6.3 Contact the authorsList Of TablesList Of FiguresFigure 1: Retail - enterprise ICT survey geographic breakdown
Figure 2: Retail - enterprise ICT survey breakdown by size band (number of employees)
Figure 3: Recent and expected ICT budget changes among retailers
Figure 4: Retailers' (external) ICT budget allocation, 2014 and 2015
Figure 5: Retailers' average hardware budget allocation
Figure 6: Average allocation of software budgets among retailers
Figure 7: Retailers' average IT services budget allocation
Figure 8: Retailers' average cloud computing budget allocation by technology
Figure 9: Retailers' average cloud computing budget allocation by implementation type
Figure 10: Retailers' ICT budget allocation by function, 2014 and 2015
Figure 11: Outsourced IT functions - Retailers' current and future outsourcing priorities
Figure 12: Business intelligence - Retailers' current and future investment priorities
Figure 13: Business intelligence - selected primary provider and vendor satisfaction among retailers
Figure 14: Communications and collaboration - Retailers' current and future investment priorities
Figure 15: Communications and collaboration - selected primary provider and vendor satisfaction among retailers
Figure 16: Cloud computing - Retailers' current and future investment priorities
Figure 17: Cloud computing - selected primary provider and vendor satisfaction among retailers
Figure 18: Business objectives and IT objectives which influence retailers' IT investment strategy
Figure 19: Factors influencing retailers' decision to choose an ICT provider
Figure 20: IT expenditure plans in 2015 compared to 2014, for specific technology areas among retailers.
Figure 21: Top three IT projects in 2015 for retailers
Figure 22: Upgrades in the following technology areas for retailers
Publisher Name : Kable Market Research

Published Reports
Notes: Sales, means the sales volume of Storage Resource Management Revenue, means the sales value of Storage Resource Management This report studies sales (consumption) of Storage Resource Management in Europe market, especially in Germany, UK, France, Russia, Italy, Benelux and Spain, focuses ....
US $3900
The United States Pipetting Robot Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Pipetting Robot industry. The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. ....
US $3800
Notes: Sales, means the sales volume of WiFi Test Equipment Revenue, means the sales value of WiFi Test Equipment This report studies WiFi Test Equipment in China market, focuses on the top players in China market, with capacity, production, price, revenue and market share for each manufacturer, ....
US $3200

Upcoming Reports
Data Center Technical Furniture - Report Insights A data center consists of core units and overhead units. Core units are those units which are essentials for the data center operations and directly influence the operation and performance of the data center service .
US $2995
Cloud Based Language Learning - Report Highlights Worldwide Cloud Based Language Learning market research report covers the present scenario and the growth prospects of the Worldwide Cloud Based Language Learning Market for the period 2015 - 2021 .
US $2995
Data analytics outsourcing is an umbrella term that encapsulates the outsourcing of data and statistical research along with applying computational resources for effective decision-making and advanced business solutions to third party vendors .
US $ 4148
Please Select Format
Single User: US $ 2995
Site User: US $ 5990
Enterprise User: US $ 8985

market research offer
Contact us
Call us +1-971-202-1575
--- or ---
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.