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Earlier, desktops and laptops were given utmost importance owing to the presentation of information and other generic features such as accuracy, efficiency, and productivity. However, technological developments in functionalities and mobility of computers have led to the end users switching from traditional to hybrid devices. In 2013, several Original Equipment Manufacturers (OEMs) introduced 2-in-1 devices, also known as hybrids, swivels, or laplets that could be used both as a personal computer (PC) and a tablet. Hybrid devices are preferred over other devices majorly due to their functionalities such as lightweight nature and ease of use. The world hybrid devices market is projected to generate $30.92 billion from 2014 to 2022 registering a CAGR of 25.6% during the assessment period. Laptop tablet, hybrid models are creating greater opportunities for the industry worldwide.
The world hybrid devices market is segmented on the basis of type, screen size, end user, and geography. Based on type, the market is sub-segmented into convertible devices and detachable devices. In convertible hybrid devices, the keyboard can be rotated, slid, or folded behind or within a chassis. Detachable hybrid devices are those with detachable keyboards that function as lightweight tablet devices.
Based on screen size, the market is divided into three categories: less than 12 inches, 12‐15 inches, and greater than 15 inches. Further, the market is segmented based on end users which are sub segmented into personal use, IT & Telecom, and others (retail, healthcare, educational institutions, and government). Geographically, the market is segmented into North America, Europe, Asia-Pacific, and LAMEA.
The key players operating in the market are ASUSTeK Computer Inc., Lenovo, HP Development Company, L.P., Microsoft, Dell Inc., Toshiba Corporation, Samsung Corporation, Acer Inc., Fujitsu Ltd, and LG Corporation.
POTENTIAL BENEFITS FOR STAKEHOLDERS:
HYBRID DEVICES MARKET SEGMENTATION
The market is segmented on the basis of type, screen size, end user and geography as follows:
BY TYPE
BY SCREEN SIZE
BY END USER
BY GEOGRAPHY
KEY PLAYERS
CHAPTER 1 INTRODUCTION
1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1 CXO perspective
CHAPTER 3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Key findings
3.2.1 Top impacting factors
3.2.1.1 Bigger screens and faster speed than tablets
3.2.1.2 Increasing acceptance of hybrid devices for enterprise mobility
3.2.1.3 Use of touchscreen technology
3.2.1.4 Constricted keyboards
3.2.1.5 Use of Wireless Display (WiDi) technology
3.2.1.6 Switching to Android OS
3.2.2 Top winning strategies
3.2.3 Top investment pockets
3.3 Value chain analysis
3.4 Porters five forces analysis
3.4.1 More concentrated suppliers and low supplier power for similar components have led to moderate bargaining power among suppliers
3.4.2 Price-sensitive buyers and minimal switching costs have led to high bargaining power among buyers
3.4.3 Difficulty in accessing distribution channel and well-known brand names have led to low threat of new entrants in the market
3.4.4 Low switching costs and inferior substitute performance have led to moderate threat of substitutes in the market
3.4.5 Numerous competitors and severe price competition have led to high rivalry in the market
3.5 Market share analysis, 2015 (%)
3.6 Drivers
3.6.1 High demand for devices with longer battery life
3.6.2 Increasing acceptance of hybrid devices for enterprise mobility
3.6.3 Use of touchscreen technology
3.7 Restraints
3.7.1 Higher price compared with other computing devices
3.7.2 Heavy weight
3.7.3 Constricted keyboards
3.8 Opportunities
3.8.1 Use of WiDi technology
3.8.2 Switching to Android OS
CHAPTER 4 WORLD HYBRID DEVICES MARKET, BY TYPE
4.1 Convertible hybrid devices
4.1.1 Key market trends
4.1.2 Key drivers and opportunities
4.1.3 Market size and forecast
4.2 Detachable hybrid devices
4.2.1 Key market trends
4.2.2 Key drivers and opportunities
4.2.3 Market size and forecast
CHAPTER 5 WORLD HYBRID DEVICES MARKET, BY SCREEN SIZE
5.1 Less than 12 inches
5.1.1 Key market trends
5.1.2 Key drivers and opportunities
5.1.3 Market size and forecast
5.2 12 inches to 15 inches
5.2.1 Key market trends
5.2.2 Key drivers and opportunities
5.2.3 Market size and forecast
5.3 Greater than 15 inches
5.3.1 Key market trends
5.3.2 Key drivers and opportunities
5.3.3 Market size and forecast
CHAPTER 6 WORLD HYBRID DEVICES MARKET, BY END USER
6.1 Personal use
6.1.1 Key market trends
6.1.2 Key drivers and opportunities
6.1.3 Market size and forecast
6.2 IT and telecom
6.2.1 Key market trends
6.2.2 Key drivers and opportunities
6.2.3 Market size and forecast
6.3 Others (Retail, Healthcare, Educational Institutions, Government)
6.3.1 Key market trends
6.3.2 Key drivers and opportunities
6.3.3 Market size and forecast
CHAPTER 7 WORLD HYBRID DEVICES MARKET, BY GEOGRAPHY
7.1 North America
7.1.1 Key market trends
7.1.2 Key growth factors and opportunities
7.1.3 Market size and forecast
7.1.4 U.S.
7.1.4.1 Market size and forecast
7.1.5 Canada
7.1.5.1 Market size and forecast
7.1.6 Mexico
7.1.6.1 Market size and forecast
7.2 Europe
7.2.1 Key market trends
7.2.2 Key growth factors and opportunities
7.2.3 Market size and forecast
7.2.4 Germany
7.2.4.1 Market size and forecast
7.2.5 U.K.
7.2.5.1 Market size and forecast
7.2.6 France
7.2.6.1 Market size and forecast
7.2.7 Russia
7.2.7.1 Market size and forecast
7.2.8 Rest of Europe
7.2.8.1 Market size and forecast
7.3 Asia-Pacific
7.3.1 Key market trends
7.3.2 Key growth factors and opportunities
7.3.3 Market size and forecast
7.3.4 China
7.3.4.1 Market size and forecast
7.3.5 Japan
7.3.5.1 Market size and forecast
7.3.6 India
7.3.6.1 Market size and forecast
7.3.7 Australia
7.3.7.1 Market size and forecast
7.3.8 Rest of Asia-Pacific
7.3.8.1 Market size and forecast
7.4 LAMEA
7.4.1 Key market trends
7.4.2 Key growth factors and opportunities
7.4.3 Market size and forecast
7.4.4 Latin America
7.4.4.1 Market size and forecast
7.4.5 Middle East
7.4.5.1 Market size and forecast
7.4.6 Africa
7.4.6.1 Market size and forecast
CHAPTER 8 COMPANY PROFILES
8.1 ASUSTeK Computer Inc.
8.1.1 Company overview
8.1.2 Company snapshot
8.1.3 Business performance
8.1.4 Strategic moves and developments
8.1.5 SWOT analysis
8.2 Lenovo
8.2.1 Company overview
8.2.2 Company snapshot
8.2.3 Business performance
8.2.4 Strategic moves and developments
8.2.5 SWOT analysis
8.3 HP Development Company, L.P.
8.3.1 Company overview
8.3.2 Company snapshot
8.3.3 Business performance
8.3.4 Strategic moves and developments
8.3.5 SWOT analysis
8.4 Microsoft Corporation
8.4.1 Company overview
8.4.2 Company snapshot
8.4.3 Business performance
8.4.4 Strategic moves and developments
8.4.5 SWOT analysis
8.5 Dell Inc.
8.5.1 Company overview
8.5.2 Company snapshot
8.5.3 Business performance
8.5.4 Strategic moves and developments
8.5.5 SWOT analysis
8.6 Toshiba Corporation
8.6.1 Company overview
8.6.2 Company snapshot
8.6.3 Business performance
8.6.4 Strategic moves & developments
8.6.5 SWOT analysis
8.7 Samsung Electronics Co., Ltd.
8.7.1 Company overview
8.7.2 Company snapshot
8.7.3 Business performance
8.7.4 Key strategies and developments
8.7.5 SWOT analysis
8.8 Acer Inc.
8.8.1 Company overview
8.8.2 Company snapshot
8.8.3 Business performance
8.8.4 Strategic moves and developments
8.8.5 SWOT analysis
8.9 Fujitsu Limited
8.9.1 Company overview
8.9.2 Company snapshot
8.9.3 Business performance
8.9.4 Strategic moves and developments
8.9.5 SWOT analysis
8.10 LG Corporation
8.10.1 Company overview
8.10.2 Company snapshot
8.10.3 Business performance
8.10.4 Strategic moves and developments
8.10.5 SWOT analysis
List of Tables
TABLE 1 WORLD HYBRID DEVICES MARKET, BY GEOGRAPHY, 20152022 ($MILLION)
TABLE 2 CONVERTIBLE HYBRID DEVICES MARKET, BY GEOGRAPHY, 20152022 ($MILLION)
TABLE 3 DETACHABLE HYBRID DEVICES MARKET, BY GEOGRAPHY, 20152022 ($MILLION)
TABLE 4 LESS THAN 12 INCHES HYBRID DEVICES MARKET, BY GEOGRAPHY, 20152022 ($MILLION)
TABLE 5 12 INCHES 15 INCHES HYBRID DEVICES MARKET, BY GEOGRAPHY, 20152022 ($MILLION)
TABLE 6 GREATER THAN 15 INCHES HYBRID DEVICES MARKET, BY GEOGRAPHY, 20152022 ($MILLION)
TABLE 7 PERSONAL USE HYBRID DEVICES MARKET REVENUE, BY GEOGRAPHY, 20152022 ($MILLION)
TABLE 8 IT AND TELECOM HYBRID DEVICES MARKET REVENUE, BY GEOGRAPHY, 20152022 ($MILLION)
TABLE 9 OTHER HYBRID DEVICES MARKET REVENUE, BY TYPE, 20152022 ($MILLION)
TABLE 10 NORTH AMERICA HYBRID DEVICES MARKET, BY TYPE, 20152022 ($MILLION)
TABLE 11 NORTH AMERICA HYBRID DEVICES MARKET, BY COUNTRY, 2015 ($MILLION)
TABLE 12 EUROPE HYBRID DEVICES MARKET, BY TYPE, 20152022 ($MILLION)
TABLE 13 ASIA-PACIFIC HYBRID DEVICES MARKET, BY TYPE, 20152022 ($MILLION)
TABLE 14 LAMEA HYBRID DEVICES MARKET, BY TYPE, 20152022 ($MILLION)
TABLE 15 ASUSTEK COMPUTER INC.: COMPANY SNAPSHOT
TABLE 16 LENOVO: COMPANY SNAPSHOT
TABLE 17 HP DEVELOPMENT COMPANY, L.P.: COMPANY SNAPSHOT
TABLE 18 MICROSOFT CORPORATION: COMPANY SNAPSHOT
TABLE 19 DELL INC.: COMPANY SNAPSHOT
TABLE 20 TOSHIBA CORPORATION: COMPANY SNAPSHOT
TABLE 21 SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOT
TABLE 22 ACER INC.: COMPANY SNAPSHOT
TABLE 23 FUJITSU LIMITED: COMPANY SNAPSHOT
TABLE 24 LG CORPORATION: COMPANY SNAPSHOT
List of Figures
FIG. 1 TOP IMPACTING FACTORS
FIG. 2 TOP WINNING STRATEGIES IN HYBRID DEVICES
FIG. 3 TOP WINNING STRATEGY ANALYSIS
FIG. 4 TOP INVESTMENT POCKETS
FIG. 5 VALUE CHAIN ANALYSIS OF HYBRID DEVICES MARKET
FIG. 6 PORTERS FIVE FORCES ANALYSIS
FIG. 7 MARKET SHARE ANALYSIS OF HYBRID DEVICES COMPANIES, 2015 (%)
FIG. 8 U.S. HYBRID DEVICES MARKET REVENUE, 20142022 ($MILLION)
FIG. 9 CANADA HYBRID DEVICES MARKET REVENUE, 20142022 ($MILLION)
FIG. 10 MEXICO HYBRID DEVICES MARKET REVENUE, 20142022 ($MILLION)
FIG. 11 EUROPE HYBRID DEVICES MARKET, BY COUNTRY, 2015 ($MILLION)
FIG. 12 GERMANY HYBRID DEVICES MARKET REVENUE, 20142022 ($MILLION)
FIG. 13 U.K. HYBRID DEVICES MARKET REVENUE, 20142022 ($MILLION)
FIG. 14 FRANCE HYBRID DEVICES MARKET REVENUE, 20142022 ($MILLION)
FIG. 15 RUSSIA HYBRID DEVICES MARKET REVENUE, 20142022 ($MILLION)
FIG. 16 REST OF EUROPE HYBRID DEVICES MARKET REVENUE, 20142022 ($MILLION)
FIG. 17 ASIA-PACIFIC HYBRID DEVICES MARKET, BY COUNTRY, 2015 ($MILLION)
FIG. 18 CHINA HYBRID DEVICES MARKET REVENUE, 20142022 ($MILLION)
FIG. 19 JAPAN HYBRID DEVICES MARKET REVENUE, 20142022 ($MILLION)
FIG. 20 INDIA HYBRID DEVICES MARKET REVENUE, 20142022 ($MILLION)
FIG. 21 AUSTRALIA HYBRID DEVICES MARKET REVENUE, 20142022 ($MILLION)
FIG. 22 REST OF ASIA-PACIFIC HYBRID DEVICES MARKET REVENUE, 20142022 ($MILLION)
FIG. 23 LAMEA HYBRID DEVICES MARKET, BY COUNTRY, 2014, ($MILLION)
FIG. 24 LATIN AMERICA HYBRID DEVICES MARKET REVENUE, 20142022 ($MILLION)
FIG. 25 MIDDLE EAST HYBRID DEVICES MARKET REVENUE, 20142022 ($MILLION)
FIG. 26 AFRICA HYBRID DEVICES MARKET REVENUE, 20142022 ($MILLION)
FIG. 27 ASUSTEK COMPUTER INC.: NET REVENUE, 20122015($MILLION)
FIG. 28 ASUSTEK COMPUTER INC.: NET REVENUE, BY DIVISION, 2015 (%)
FIG. 29 ASUSTEK COMPUTER INC.: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 30 ASUSTEK COMPUTER INC.: SWOT ANALYSIS
FIG. 31 LENOVO: NET REVENUE, 20122015($MILLION)
FIG. 32 LENOVO: NET REVENUE, BY DIVISION, 2015 (%)
FIG. 33 LENOVO: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 34 LENOVO: SWOT ANALYSIS
FIG. 35 HP DEVELOPMENT COMPANY, L.P.: NET REVENUE, 20122015 ($MILLION)
FIG. 36 HP DEVELOPMENT COMPANY, L.P.: NET REVENUE, BY BUSINESS SEGMENT, 2015 (%)
FIG. 37 HP DEVELOPMENT COMPANY, L.P.: SWOT ANALYSIS
FIG. 38 MICROSOFT CORPORATION: NET REVENUE, 20122015 ($MILLION)
FIG. 39 MICROSOFT CORPORATION: NET REVENUE, BY BUSINESS SEGMENTS, 2015 (%)
FIG. 40 MICROSOFT CORPORATION: SWOT ANALYSIS
FIG. 41 DELL INC.: NET REVENUE, 20122013 ($MILLION)
FIG. 42 DELL INC.: NET REVENUE, BY BUSINESS SEGMENT, 2013 (%)
FIG. 43 DELL INC.: SWOT ANALYSIS
FIG. 44 TOSHIBA CORPORATION: NET REVENUE, 20122015($MILLION)
FIG. 45 TOSHIBA CORPORATION: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 46 TOSHIBA CORPORATION: NET REVENUE, BY BUSINESS SEGMENT, 2015 (%)
FIG. 47 TOSHIBA CORPORATION: SWOT ANALYSIS
FIG. 48 SAMSUNG ELECTRONICS CO., LTD.: NET REVENUE, 20122014 ($MILLION)
FIG. 49 SAMSUNG ELECTRONICS CO., LTD.: NET REVENUE, BY BUSINESS SEGMENT, 2014 (%)
FIG. 50 SAMSUNG ELECTRONICS CO., LTD.: NET REVENUE, BY GEOGRAPHY, 2014 (%)
FIG. 51 SAMSUNG ELECTRONICS CO., LTD.: SWOT ANALYSIS
FIG. 52 ACER INC.: NET REVENUE, 20122014 ($MILLION)
FIG. 53 ACER INC.: NET REVENUE, BY DIVISION, 2014 (%)
FIG. 54 ACER INC.: NET REVENUE, BY GEOGRAPHY, 2014 (%)
FIG. 55 ACER INC.: SWOT ANALYSIS
FIG. 56 FUJITSU LIMITED: NET REVENUE, 20122014 ($MILLION)
FIG. 57 FUJITSU LIMITED: NET REVENUE, BY BUSINESS SEGMENTS, 2014 (%)
FIG. 58 FUJITSU LIMITED: NET REVENUE, BY GEOGRAPHY, 2014 (%)
FIG. 59 FUJITSU LIMITED: SWOT ANALYSIS
FIG. 60 LG CORPORATION: NET SALES, 20122015 ($MILLION)
FIG. 61 LG CORPORATION: NET SALES, BY DIVISION, 2015 (%)
FIG. 62 LG CORPORATION: NET SALES, BY GEOGRAPHY, 2015 (%)
FIG. 63 LG CORPORATION: SWOT ANALYSIS
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