Health and Wellness Trends in Food and Drink

Category : Food & Beverages  | Published Date : Apr-2013 | Pages : 55
Health andamp; Wellness is one of the key mega-trends driving consumer behavior and underpinning innovation in the food and drink space. This presentation uses consumer insight to identify opportunities for innovation in the Health andamp; Wellness space, drawing upon examples of product success and failure to show how brands should align with other mainstream consumer trends to succeed in this space.

- Learn about what drives consumers to buy the products they do.

- Learn about key opportunities in the Health andamp; Wellness space.

Reasons To Buy
- What drives consumers to buy what they buy in the Health andamp; Wellness space?

- What opportunities are there for manufacturers to capitalize on in the Health andamp; Wellness trend?

- What leads to success or failure in the healthy food and drink space?

Key Highlights
There is a value-action gap in the functional health space that can be narrowed through targeted innovation. Positive health claims are growing in importance, but avoidance claims remain a key influencer. Failure rates for innovation are high, therefore aligning with consumer needs is vital to elevate success rates.
Table Of ContentsN/AList Of TablesN/AList Of FiguresN/A
Publisher Name : Canadean


Please Select Format
Single User: US $ 400
Multi User: US $ 800
Corporate User: US $ 1200

Contact us
Call us +1-971-202-1575
--- or ---
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.