Greek Yogurt Market in the US: Trends, Size, and Forecast 2015-2019

Category : Food & Beverages  | Published Date : Aug-2015 | Pages : 51

About Greek Yogurt 
Greek yogurt, also known as strained yogurt, is the by-product of milk where the yogurt is strained and whey removed. Greek yogurt has appealed to the American palate, resulting in increased sales of all types of yogurt. Greek yogurt is thicker and creamier compared to regular yogurt and contains twice the amount of protein.

The demand for Greek yogurt in the US is high because of their growing passion for healthy eating. Greek yogurt is considered healthy because of its high protein and low sugar content. It is also available in fat-free and low-fat options. Consumers prefer Greek yogurt over other foods as it is filling and more nutritious. 

Technavio’s analysts forecast the Greek yogurt market in the US to grow at a CAGR of 5.01% over the period 2014-2019.

Covered in this Report
This report covers the present scenario and the growth prospects of the Greek yogurt market in the US for the period 2015-2019.

Technavio's report, Greek Yogurt Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors’ product portfolios.

Key Vendors
• Chobani
• Danone
• Yoplait

Other Prominent Vendors
• Anderson Erickson
• Brown Cow
• Cabot
• Ellenos
• Green Mountain Creamery
• Hiland 
• Straus Family Creamery
• Yopa!

Market Driver
• Increased Adoption as Healthy Substitute for Breakfast
• For a full, detailed list, view our report

Market Challenge
• Pollution by Acid Whey
• For a full, detailed list, view our report

Market Trend
• Greek Yogurt in Skin Care Products
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space and what is their portfolio matrix?
• What are the market opportunities and threats faced by the key vendors?
• What is the competitive landscape as characterized by geography?
• What are the strengths and weaknesses of the key vendors?

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Variant Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Market Landscape

06.1 Market Overview

06.2 Market Size and Forecast by Revenue

06.3 Market Size and Forecast by Volume

06.4 Comparative Analysis of the Greek Yogurt Market in the US

06.5 Greek Yogurt Percentage of Total Yogurt Category in Different Countries

06.6 Five Forces Analysis

07. Country Profile: The US

07.1 Overview

07.2 Economic Indicators

08. Buying Criteria

09. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Trends and their Impact

15. Vendor Landscape

15.1 Competitive Scenario

15.1.1 Key News

15.2 Market share ranking 2014

15.3 Other prominent vendors

16. Key Vendor Analysis

16.1 Chobani

16.1.1 Key Facts

16.1.2 Business Overview

16.1.3 Recent Developments

16.1.4 SWOT Analysis

16.2 Dannon

16.2.1 Key Facts

16.2.2 Business Overview

16.2.3 Recent Developments

16.2.4 SWOT Analysis

16.3 FAGE S.A

16.3.1 Key Facts

16.3.2 Business Overview

16.3.3 Recent Developments

16.3.4 SWOT

16.4 Yoplait

16.4.1 Key Facts

16.4.2 Business Overview

16.4.3 Key Products

16.4.4 Key Flavors

16.4.5 SWOT Analysis

17. Analyst Speaks

18. Other Reports in this Series

List of Exhibits:
Exhibit 1: Market Research Methodology
Exhibit 2: Greek Yogurt market in the US
Exhibit 3: Greek Yogurt in the US 2014-2019 ($ billions)
Exhibit 4: Greek Yogurt in the US 2014-2019 (kg billions)
Exhibit 5: Comparative Analysis of the Greek Yogurt Market in the US 2014
Exhibit 6: Consumption of Greek Yogurt vs. Regular Yogurt in US 2014
Exhibit 7: Greek Yogurt Percentage of Total Yogurt Category 2014
Exhibit 8: US GDP Per Capita 2008-2013 ( in $)
Exhibit 9: US Greek Yogurt Per Capita Consumption 2014-2019 (in millions)
Exhibit 10: US Population 2008-2013 (in millions)
Exhibit 11: US Population by Age Structure 2013 (in millions)
Exhibit 12: Nutrition Content Amount as per USDA
Exhibit 13: Yoplait: Key Products
Exhibit 14: Yoplait: Key Flavors
Publisher Name : Technavio


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