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Global TV Ad-spending Market 2015-2019

Category : ICT Media  | Published Date : Aug-2015 | Pages : 78
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About TV Ad Spending
TV advertising enables advertisers to create awareness about their products and influence the buying decision of consumers. Since TV is the most widely viewed medium worldwide, advertisers are drawn to this medium of advertising. Advertising on TV can be done using traditional commercial channels or multichannel campaigns. Advertisers have increased their spending on TV advertising owing to a rise in consumer confidence.

The global TV ad spending market is expected to grow at a CAGR of 4.52% during the period 2014-2019. 

Covered in this Report
This report covers the present scenario and the growth prospects of the global TV ad spending market for the period 2015-2019. To calculate the market size, the report considers revenue generated from advertising through mediums such as free-to-air and multichannel TV. The report presents the vendor landscape and a corresponding detailed analysis of the leading vendors in the market. 

 Key Regions
• APAC
• Latin America
• North America
• ROI
• Western Europe

Key Vendors
• American Express
• Comcast
• Ford
• P&G
• Pfizer
• Verizon Communications

Other Prominent Vendors
• AT&T
• Chrysler
• General Motors
• Johnson & Johnson
• JP Morgan Chase
• L’Oreal
• Nissan
• Time Warner
• Toyota
• Walt Disney

Market Driver
• TV Advertisements with Digital Touch Points 
• For a full, detailed list, view our report

Market Challenge
• Increase in Time Spent on Digital Media
• For a full, detailed list, view our report

Market Trend
• Subscription-based Models
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Customer segments

03.2.1 Advertising Agencies

03.2.2 Brand Managers

03.2.3 Marketing Professionals

03.3 Definitions

03.3.1 Free-to-air

03.3.2 Multichannel TV

03.3.3 Linear TV

03.3.4 Living Room TV

03.3.5 Dynamic Linear TV

03.4 Base year

03.5 Vendor segmentation

03.6 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Market Landscape

06.1 Market Overview

06.2 Market Size and Forecast

06.3 Five Forces Analysis

07. Market Segmentation by Technology

07.1 Global TV Ad-spending Market by Technology 2014-2019

07.2 Global Free to Air TV Ad-spending Market

07.2.1 Market Size and Forecast

07.3 Global Multichannel TV Ad-spending Market

07.3.1 Market Size and Forecast

08. Market Segmentation by Medium

08.1 Global TV Ad-spending Market by Medium 2014-2019

08.2 Global TV Ad-spending Market by Linear TV

08.2.1 Market Size and Forecast

08.3 Global TV Ad-spending Market by PC

08.3.1 Market Size and Forecast

08.4 Global TV Ad-spending Market by Smartphones

08.4.1 Market Size and Forecast

08.5 Global TV Ad-spending Market by Living Rooms TV

08.5.1 Market Size and Forecast

08.6 Global TV Ad-spending Market by Tablets

08.6.1 Market Size and Forecast

08.7 Global TV Ad-spending Market by Dynamic Linear TV

08.7.1 Market Size and Forecast

09. Geographical Segmentation

09.1 Global TV Ad-spending Market by Geographical Segmentation 2014-2019

09.2 TV Ad-spending Market in the North America

09.2.1 Market Size and Forecast

09.3 TV Ad-spending Market in the APAC

09.3.1 Market Size and Forecast

09.4 TV Ad-spending Market in the Western Europe

09.4.1 Market Size and Forecast

09.5 TV Ad-spending Market in the Latin America

09.5.1 Market Size and Forecast

09.6 TV Ad-spending Market in ROW

09.6.1 Market Size and Forecast

10. Key Leading Countries

10.1 US

10.2 China

10.3 Japan

10.4 Top 10 Leading Countries by Market Share in terms of Ad-spending

11. Buying Criteria

12. Vendor Landscape

12.1 Competitive Scenario

12.2 Competitive Analysis

12.3 Leading Agencies 2014

12.4 Other Prominent Spenders

13. Key Vendor Analysis

13.1 American Express

13.1.1 Key Facts

13.1.2 Business Overview

13.1.3 Business Segmentation by Total Revenues Net of Interest Expense 2014

13.1.4 Business Segmentation by Total Revenues Net of Interest Expense 2013 and 2014

13.1.5 Geographical Segmentation by Total Revenues Net of Interest Expense 2014

13.1.6 Business Strategy

13.1.7 Recent Developments

13.1.8 SWOT Analysis

13.2 Comcast

13.2.1 Key Facts

13.2.2 Business Overview

13.2.3 Business Segmentation by Revenue 2013

13.2.4 Business Segmentation by Revenue 2012 and 2013

13.2.5 Business Strategy

13.2.6 Recent Developments

13.2.7 SWOT Analysis

13.3 Ford Motor

13.3.1 Key Facts

13.3.2 Business Overview

13.3.3 Business Segmentation by Revenue 2013

13.3.4 Business Segmentation by Revenue 2012 and 2013

13.3.5 Geographical Segmentation by Revenue 2013

13.3.6 Business Strategy

13.3.7 Recent Developments

13.3.8 SWOT Analysis

13.4 Pfizer

13.4.1 Key Facts

13.4.2 Business Overview

13.4.3 Business Segmentation by Revenue 2013

13.4.4 Business Segmentation by Revenue 2012 and 2013

13.4.5 Geographical Segmentation by Revenue

13.4.6 Business Strategy

13.4.7 Key Developments

13.4.8 SWOT Analysis

13.5 P&G

13.5.1 Key Facts

13.5.2 Business Overview

13.5.3 Business Segmentation by Revenue 2013

13.5.4 Business Segmentation by Revenue 2012 and 2013

13.5.5 Geographical Segmentation by Revenue 2013

13.5.6 Business Strategy

13.5.7 Recent Developments

13.5.8 SWOT Analysis

13.6 Verizon Communications

13.6.1 Key Facts

13.6.2 Business Overview

13.6.3 Business Segmentation by Revenue 2013

13.6.4 Business Segmentation by Revenue 2011-2013

13.6.5 Business Strategy

13.6.6 Recent Developments

13.6.7 SWOT Analysis

14. Other Reports in this Series

List of Exhibits:
Exhibit 1: Market Research Methodology
Exhibit 2: Global TV Advertising Segmentation
Exhibit 3: Global TV Ad-spending Market 2014-2019 ($ billions)
Exhibit 4: Global TV Ad-spending by Technology 2014 and 2019
Exhibit 5: Global Free to Air TV Ad-spending Market 2014-2019 ($ billions)
Exhibit 6: Global Multichannel TV Ad-spending Market 2014-2019 ($ billions)
Exhibit 7: Global TV Ad-spending Market by Medium 2014
Exhibit 8: Global TV Ad-spending Market by Medium 2019
Exhibit 9: Global TV Ad-spending Market by Linear TV ($ billions)
Exhibit 10: Global TV Ad-spending Market by PC ($ billions)
Exhibit 11: Global TV Ad-spending Market by Smartphones ($ billions)
Exhibit 12: Global TV Ad-spending Market by Living Rooms TV ($ billions)
Exhibit 13: Global TV Ad-spending Market by Tablets ($ billions)
Exhibit 14: Global TV Ad-spending Market by Dynamic Linear TV ($ billions)
Exhibit 15: Global TV Ad-spending Market by Geography 2014
Exhibit 16: Global TV Ad-spending Market by Geography 2019
Exhibit 17: TV Ad-spending Market in the North America ($ billions)
Exhibit 18: TV Ad-spending Market in the APAC ($ billions)
Exhibit 19: TV Ad-spending Market in the Western Europe ($ billions)
Exhibit 20: TV Ad-spending Market in the Latin America ($ billions)
Exhibit 21: TV Ad-spending Market in ROW ($ billions)
Exhibit 22: Top 10 Leading Countries by Market Share in terms of Ad-spending 2014
Exhibit 23: American Express: Business Segmentation by Total Revenues Net of Interest Expense 2014
Exhibit 24: American Express: Business Segmentation by Total Revenues Net of Interest Expense 2013 and 2014 ($ billion)
Exhibit 25: American Express: Geographical segmentation by Total Revenues Net of Interest Expense 2014
Exhibit 26: Comcast: Business Segmentation by Revenue 2013
Exhibit 27: Comcast: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 28: Ford Motor: Business Segmentation by Revenue 2013
Exhibit 29: Ford Motor: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 30: Ford Motor: Geographical Segmentation by Revenue 2013
Exhibit 31: Pfizer: Business Segmentation by Revenue 2013
Exhibit 32: Pfizer: Business Segmentation by Revenue 2012 and 2013
Exhibit 33: Pfizer: Geographical Segmentation by Revenue 2013
Exhibit 34: P&G: Business Segmentation by Revenue 2013
Exhibit 35: P&G: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 36: P&G: Geographical Segmentation by Revenue 2013
Exhibit 37: Verizon Communications: Business Segmentation by Revenue 2013
Exhibit 38: Verizon Communications: Business Segmentation by Revenue 2011-2013 (US$ billion)
...
Publisher Name : Technavio

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