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Global Social Networking Market 2015-2019

Category : ICT Media  | Published Date : Aug-2015 | Pages : 86
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About Social Networking Market
Social networking involves groups of people with common interests coming together on a social platform and building relationships with the help of technology. The term social media is defined as a platform, such as websites and applications, that enable users to participate in social networking activities by creating, sharing or exchanging information, ideas, and pictures/videos.

Social media is not limited to Facebook, Twitter, and Google+. Currently there are more than 800 active social networking sites and several platforms, including mobile applications and digital pages for people to interact.

Technavio analysts forecast the global social networking ad-spending market to grow at a CAGR of 23.12% during 2014-2018.

Covered in this Report
The report covers the present scenario and growth prospects of the global social networking market for the period 2015-2019. We provide an outlook on social networks, its implication on brands, how brands are utilizing social media platforms for marketing, and on social network ad spending. 

The global social networking market is highly fragmented with the presence of a large number of small and large players. In this report, we present a detailed description of the key players. In addition, we discuss the major drivers that influence growth, the challenges faced by marketers and the market as a whole, and the key trends emerging in the market.  

The following statistics are provided in the report:
• Social Network Ad Spending 2015-2019
• Social Network Users 2015-2019
• Social Ad Spending Per Social Network User 2015-2019
• Social Network Ad Spending in North America 2015-2019
• Social Network Ad Spending in APAC 2015-2019
• Social Network Ad Spending in Europe 2015-2019
• Social Network Ad Spending in Latin America 2015-2019
• Social Network Ad Spending in MEA 2015-2019
• Digital Ad Spending 2015-2019

Key Regions
• APAC
• Europe
• Latin America
• MEA
• North America

Key Vendors
• Facebook
• Google
• Instagram
• LinkedIn
• Pinterest
• Tencent
• Tumblr
• Twitter
 
Market Driver
• Rise in Adoption of Smartphones and Tablets
• For a full and detailed list, view our report

Market Challenge
• Lack of Performance Measurement Standards
• For a full and detailed list, view our report

Market Trend
• Demand for Ubiquitous Content Access
• For a full and detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Customer Segments

03.2.1 Advertising Agencies

03.2.2 Brands

03.2.3 Mobile Affiliates

03.2.4 Individual Users

03.3 Base Year

03.4 Vendor Segmentation

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

05.1 What is social networking?

05.2 What is social media?

06. Importance of Social Media for Marketers

07. Why Brands are looking into Social Media

07.1.1 Benefits of Social Networking Advertisements

08. Present Scenario

09. Future prospect

10. Bridging the gap

11. Five Forces Analysis

12. Social Networking Market in various Geographical Regions

12.1 North America

12.2 APAC

12.3 Europe

12.4 Latin America

12.5 MEA

13. Buying Criteria

14. Drivers and their Impact

15. Trends and their Impact

16. Social Networking Landscape

16.1 Competitive Scenario

16.2 Market Share Analysis 2014

16.3 Other Prominent Vendors

17. Key Vendor Analysis

17.1 Facebook

17.1.1 Key Facts

17.1.2 Business Overview

17.1.3 Business Segmentation by Revenue 2013

17.1.4 Business Segmentation by Revenue 2011-2013

17.1.5 Geographical Segmentation by Revenue 2013

17.1.6 Business Strategy

17.1.7 Recent Developments

17.1.8 SWOT Analysis

17.2 Google

17.2.1 Key Facts

17.2.2 Business Overview

17.2.3 Business Segmentation by Revenue 2013

17.2.4 Business Segmentation by Revenue 2012 and 2013

17.2.5 Geographical Segmentation by Revenue 2013

17.2.6 Business Strategy

17.2.7 Recent Developments

17.2.8 SWOT Analysis

17.3 Instagram

17.3.1 Key Facts

17.3.2 Business Overview

17.3.3 SWOT Analysis

17.4 LinkedIn

17.4.1 Key Facts

17.4.2 Business Overview

17.4.3 Product Segmentation by Revenue 2014

17.4.4 Products Segmentation by Revenue 2013 and 2014

17.4.5 Geographical Segmentation by Revenue 2014

17.4.6 Business Strategy

17.4.7 Recent Developments

17.4.8 SWOT Analysis

17.5 Pinterest

17.5.1 Key Facts

17.5.2 Business Overviews

17.5.3 Geographical Presence

17.5.4 SWOT Analysis

17.6 Tencent

17.6.1 Key Facts

17.6.2 Business Overview

17.6.3 Business Segmentation by Revenue 2014

17.6.4 Business Segmentation by Revenue 2013 and 2014

17.6.5 Geographical Segmentation by Revenue 2014

17.6.6 Business Strategy

17.6.7 Recent Developments

17.6.8 SWOT Analysis

17.7 Tumblr

17.7.1 Key Facts

17.7.2 Business Overview

17.7.3 SWOT Analysis

17.8 Twitter

17.8.1 Key Facts

17.8.2 Business Overview

17.8.3 Business Segmentation by Revenue 2013

17.8.4 Business Segmentation by Revenue 2011-2013

17.8.5 Geographical Segmentation by Revenue 2013

17.8.6 Business Strategy

17.8.7 Recent Developments

17.8.8 SWOT Analysis

18. Other Reports in this Series

List of Exhibits:
Exhibit 1: Market Research Methodology
Exhibit 2: Global Social Network Users 2015-2019 (billions)
Exhibit 3: Traditional Ad Spending Vs. Digital Ad Spending 2011-2019
Exhibit 4: Global Social Networking Ad Spending Market 2014-2019 ($ billions)
Exhibit 5: Global Digital Ad Spending Market 2014-2019 ($ billions)
Exhibit 6: Cost per Thousand Audience
Exhibit 7: Global Smartphone and Tablet Penetration 2013-2018 (% of global population)
Exhibit 8: Average Time Spent by US Adults on Media Consumption 2010 and 2013
Exhibit 9: Penetration of Social Media among Adults
Exhibit 10: Social Network Ad Spending in North America 2015-2019 ($ billions)
Exhibit 11: Social Network Ad Spending in APAC 2015-2019 ($ billions)
Exhibit 12: Social Network Ad Spending in Europe 2015-2019 ($ billions)
Exhibit 13: Social Network Ad Spending in Latin America 2015-2019 ($ billions)
Exhibit 14: Social Network Ad Spending in MEA 2015-2019 ($ billions)
Exhibit 15: Number of Active Users in Various Social Networking Sites till March 2015 (millions)
Exhibit 16: Percent of People Who Use Social Networks
Exhibit 17: Revenue of Leading Social Networking Sites 2013 & 2014 ($ millions)
Exhibit 18: Market Share of Leading Social Networking Sites in Global Social Networking Ad Spending Market 2014
Exhibit 19: Top 5 Social Networking Ad Spending Industries
Exhibit 20: Facebook: Business Segmentation by Revenue 2013
Exhibit 21: Facebook: Business Segmentation by Revenue 2011-2013 ($ billions)
Exhibit 22: Facebook: Geographical Segmentation by Revenue 2013
Exhibit 23: Google: Business Segmentation by Revenue 2013
Exhibit 24: Google: Business Segmentation by Revenue 2012 and 2013 ($ millions)
Exhibit 25: Google: Geographical Segmentation by Revenue 2013
Exhibit 26: LinkedIn: Product Segmentation by Revenue 2014
Exhibit 27: LinkedIn: Product Segmentation by Revenue 2013 and 2014 ($ millions)
Exhibit 28: LinkedIn: Geographical Segmentation by Revenue 2014
Exhibit 29: Pinterest: Geographical Presence
Exhibit 30: Tencent: Business Segmentation by Revenue 2014
Exhibit 31: Tencent: Business Segmentation by Revenue 2013 and 2014 ($ millions)
Exhibit 32: Tencent: Geographical Segmentation by Revenue 2014
Exhibit 33: Twitter: Business Segmentation by Revenue 2013
Exhibit 34: Twitter: Business Segmentation by Revenue 2011-2013 ($ millions)
Exhibit 35: Twitter: Geographical Segmentation by Revenue 2013
...
Publisher Name : Technavio

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