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Global Social Media IT Spending Market 2015-2019

Category : ICT Media  | Published Date : Nov-2015 | Pages : 80
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 Scope of the social media IT spending market

Technavios research analyst predicts the global social media IT spending market to grow at a CAGR of 22% during the forecast period. The rise in the advertisement spending over social media platforms is one of the primary growth drivers for this market. Software companies such as Salesforce and HubSpot are shifting their focus towards marketers and chief marketing officers (CMOs) because many companies are set to spend the majority of the marketing spending over social media platforms such as Facebook, Instagram, Snapchat, and Twitter.

Technavio also emphasizes the evolution of social media and advances in digital marketing and SEO techniques, which is a major factor driving market growth, that have altogether changed the way buyers seek products and services. This development has revolutionized the way businesses generate sales leads and thus inspiring content and application providers to make huge investments in setting up and running data centers on a large scale.

Product segmentation and analysis of the social media IT spending market

Hardware
	Software
	IT services
In 2014, hardware spending segment held the largest market share, which accounted for more than 54% share of the overall market. Most of the companies are investing in integrated infrastructure to enhance the service delivery platform, security, and compliance control while offering value-added services associated with cloud-based technology.

Geographical segmentation of the social media IT spending market

Americas
	APAC
	EMEA
The global social media IT spending market was dominated by the Americas in 2014, accounting for over 52% of the market share, which is triggered by the traction toward converged infrastructure among large and medium social media platforms, related to data hosting.

Competitive landscape and key vendors

The global social media IT spending market is dominated by the hardware suppliers. These vendors are taking up joint ventures and strategic partnerships to innovate and reinforce their position in the market. However, the market also marks the presence of some prominent vendors who are undertaking partnerships with big MNCs to provide server, storage, and networking components for converged infrastructure.

The leading vendors in the market are -

IBM
	HP
	Oracle
	Dell
	Cisco
	Salesforce
	HubSpot
Other prominent vendors in the market include Unmetric, Kenshoo Social, Tencent Holdings, Oracle, Akamai Technologies, Adobe, VMware, Google Analytics, SAS, Virtue (Oracle), SAP, Microsoft, VCE, EMC, Juniper Networks, and NetApp.

Key questions answered in the report include

What will the market size and the growth rate be in 2019
	What are the key factors driving the global social media IT spending market
	What are the key market trends impacting the growth of the global social media IT spending market
	What are the challenges to market growth
	Who are the key vendors in the global social media IT spending market
	What are the market opportunities and threats faced by the vendors in the global social media IT spending market
	Trending factors influencing the market shares of the Americas, APAC, and EMEA.
	What are the key outcomes of the five forces analysis of the global social media IT spending market
Technavio also offers customization on reports based on specific client requirement.
 Table of Contents

PART 01: Executive summary

Highlights

PART 02: Scope ofthe report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market segmentationby products

Global social media IT spending market by product types

Global social media IT hardware spending market

Global social media IT services spending market

PART 07: Geographical segmentation

Global social media IT spending market by geography

Social media IT spending market in Americas

Social media IT spending market in EMEA

Social media IT spending market in APAC

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Key operators

PART 14: Vendor landscape

Competitive scenario

Other prominent vendors

Cisco Systems

Dell

HP

HubSpot

IBM

Oracle

Salesforce.com

PART 15: Appendix

List of abbreviations

PART 16: Explore Technavio
...
Publisher Name : Technavio

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