Global Mobile AR Market for Marketing and Advertising 2015-2019

Category : ICT Media  | Published Date : Jul-2015 | Pages : 72
About Mobile AR

AR is an emerging technology that blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision to provide relevant information about objects in the real world. It allows a user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

Technavio's analysts forecast the global mobile AR market for marketing and advertising to grow at a CAGR of 105.72% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the global mobile AR market for marketing and advertising for the period 2015-2019. It covers the overall ecosystem of the market, which includes AR engine, AR software applications, and AR hardware.

Technavio's report, Global Mobile AR Market for Marketing and Advertising 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Regions
• Americas

Key Vendors
• Augmented Pixels
• Aurasma
• Blippar
• Catchoom
• Engine Creative
• Metaio
• Snaploader
• Total Immersion
• Qualcomm
• Wikitude
• Zappar

Market Driver
• Growing Smartphone Market
• For a full, detailed list, view our report

Market Challenge
• Lack of Content
• For a full, detailed list, view our report

Market Trend
• Increased Integration in Mobile Devices
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope
03.1 Definitions
AR Engines
AR Software
AR Hardware
03.2 Base Year
03.3 Geographical Areas
03.4 Market Size Calculation and Segmentation
Geographical Segmentation
Vendor Segmentation
03.5 Common Currency Conversion Rates
04. Introduction: An Overview of the AR Market
04.1 History
04.2 Present Scenario
04.3 Future Perspective
05. Technology Life Cycle
06. AR Hardware: Introduction
07. Mobile AR
07.1 Value Chain
07.2 Market Size and Forecast
07.3 Geographical Analysis
EMEA Region
APAC Region
08. Market Growth Drivers
09. Market Challenges
10. Market Trends
11. Vendor Landscape
11.1 Competitive Scenario
12. Will AR Change Our Lives?
13. Key Vendor Analysis
13.1 Augmented Pixels
13.1.1 Key Facts
13.1.2 Business Overview
13.1.3 Applications Developed using AR Technology
13.1.4 Recent Developments
13.2 Aurasma
13.2.1 Key Facts
13.2.2 Business Overview
13.2.3 Recent Developments
13.3 Blippar
13.3.1 Key Facts
13.3.2 Business Overview
13.3.3 Geographical Presence
13.3.4 Business Strategy
13.3.5 Recent Developments
13.4 Catchoom
13.4.1 Key Facts
13.4.2 Business Overview
13.4.3 Geographical Presence
13.4.4 Business Strategy
13.4.5 Recent Developments
13.5 Google
13.5.1 Key Facts
13.5.2 Business Overview
13.5.3 Comparison of Advertising Revenues and Other Revenues 2013 and 2014
13.5.4 Geographical Segmentation 2014
13.5.5 Business Strategy
13.5.6 Recent Developments
13.6 Metaio
13.6.1 Key Facts
13.6.2 Business Overview
13.6.3 Key Product Offerings
13.6.4 Key Solutions
13.6.5 Business Strategy
13.6.6 Recent Developments
13.7.1 Key Facts
13.7.2 Business Overview
13.7.3 Key Offerings
13.7.4 Industries Served
13.7.5 Recent Developments
13.8 Qualcomm
13.8.1 Key Facts
13.8.2 Business Overview
13.8.3 Business Segmentation by Revenue 2014
13.8.4 Business Segmentation by Revenue 2013 and 2014
13.8.5 Geographical Segmentation by Revenue 2014
13.8.6 Business Strategy
13.8.7 Recent Developments
13.9 Total Immersion
13.9.1 Key Facts
13.9.2 Business Overview
13.9.3 Key Offerings
13.9.4 Geographical Presence
13.9.5 Recent Developments
13.10 Wikitude
13.10.1 Key Facts
13.10.2 Business Overview
13.10.3 Key Offerings
13.10.4 Business Strategy
13.10.5 Recent Developments
13.11 Zappar
13.11.1 Key Facts
13.11.2 Business Overview
13.11.3 Resellers Geographical Presence
13.11.4 Recent Developments
14. Other Reports in this Series
List of Exhibits
Exhibit 1: Global Mobile AR Market for Marketing and Advertising Market Size 2014-2019 ($ millions)
Exhibit 2: Global Mobile AR Market for Marketing and Advertising 2014-2019 ($ millions)
Exhibit 3: Augmented Pixels: Application Developed using AR Technology
Exhibit 4: Blippar: Geographical Presence
Exhibit 5: Catchoom: Geographical Presence
Exhibit 6: Google: Comparison of Advertising Revenues and Other Revenues 2013 and 2014 ($ billions)
Exhibit 7: Google: Geographical Segmentation 2014
Exhibit 8: Metaio: Key Product Offerings
Exhibit 9: Metaio: Key Solutions
Exhibit 10: NGRAIN: Key Offerings
Exhibit 11: NGRAIN: Industries Served
Exhibit 12: Qualcomm: Business Segmentation by Revenue 2014
Exhibit 13: Qualcomm: Business Segmentation by Revenue 2013 and 2014 ($ billions)
Exhibit 14: Qualcomm: Geographical Segmentation by Revenue 2014
Exhibit 15: Total Immersion: Key Offerings
Exhibit 16: Total Immersion: Geographical Presence
Exhibit 17: Wikitude: Key Offerings
Exhibit 18: Zappar: Resellers Geographical Presence
Publisher Name : Technavio


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