Global Mobile Analytics Market 2016-2020

Category : ICT Media  | Published Date : Jun-2016 | Pages : 58
About the Mobile Analytics Market

Mobile analytics is used to analyze the mobile website traffic like traditional analytics. It involves the use of data collected as visitors access a website from their mobile devices. It helps to determine which mobile marketing campaigns work best for the business and which aspects of the websites work best for the mobile traffic, including mobile search marketing, mobile advertising, desktop promotion, and text campaigns of mobile sites and services.

Technavio’s analysts forecast the global mobile analytics market to grow at a CAGR of 21.33% during the period 2016-2020.

Covered in this report 
The report covers the present scenario and the growth prospects of the global mobile analytics market for 2016-2020. To calculate the market size, we have used the revenue generated through software licenses and subscription fees of the smart phones and tablets. 
To calculate the market size, the report includes the following market segments by platforms:
• iOS
• Android
• Windows

The market is divided into the following segments based on geography: 
• Americas

Technavio's report, Global Mobile Analytics Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the operating in this market. 

Key vendors 
• Adobe Systems
• Amazon Web Services
• Google
• Microsoft

Other prominent vendors
• Adjust 
• AdMob 
• Amplitude 
• AppSee 
• Apsalar 
• AskingPoint 
• AT Internet
• CA Technologies
• Countly 
• Localytics
• Mixpanel 
• Netbiscuits
• Upsight 
• Webtrends

Market driver 
• Frequency of security breaches and cyber attacks
• For a full, detailed list, view our report 

Market challenge 
• Lack of skilled analytics professionals
• For a full, detailed list, view our report 

Market trend 
• Increase in focus on BI
• For a full, detailed list, view our report 

Key questions answered in this report 
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors? 

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Market size and forecast
• Mobile analytics as PART of global BI and analytics market
PART 06: Market segmentation by platforms
PART 07: Market segmentation by end-user
PART 08: Geographical segmentation
• Global mobile analytics market by region 2015
• Global mobile analytics market by region 2015-2020
PART 09: Buying criteria
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Impact of trends
PART 16: Five forces analysis
PART 17: Vendor landscape
• Competitive scenario
• Other prominent vendors
• Adobe Systems
• Amazon Web Services
• CA Technologies
• Google
• Microsoft
PART 18: Appendix
• List of abbreviations
PART 19: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Types of BI and analytics based on technology
Exhibit 03: Global mobile analytics market 2015-2020 ($ billions)
Exhibit 04: Global BI and analytics market by technology 2015 (% share)
Exhibit 05: Global mobile analytics market by platforms 2015 (% share)
Exhibit 06: Global mobile analytics market by region 2015 (% share)
Exhibit 07: Global mobile analytics market by region 2015-2020 (% share)
Exhibit 08: Global mobile analytics market by region 2015-2020 ($ millions)
Exhibit 09: Buying criteria
Exhibit 10: Impact of drivers
Exhibit 11: Impact of drivers and challenges
Exhibit 12: Trends and their impact
Exhibit 13: Five forces analysis
Exhibit 14: Product descriptions
Exhibit 15: Solution descriptions
Exhibit 16: CA Technologies: Business segmentation by revenue 2015 (%)
Exhibit 17: CA Technologies: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 18: CA Technologies: Geographical segmentation by revenue 2015 (%)
Exhibit 19: Google: Comparison of advertising revenues and other revenues 2013-2014 ($ billions)
Exhibit 20: Google: Geographical segmentation by revenue 2014 (%)
Publisher Name : Technavio


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