Market overview of the global DIY market
Home improvement such as renovating and remodeling one home is the key segment and also the largest segment in the global DIY market. Technavio market research analyst expects the global DIY market to grow at a CAGR of around 3% during the forecast period. The growth of this market is mainly supported by the media presence, be it through the traditional medium such as television or the online presence in the form of video websites or social media.
The emergence of a large number of retail stores such as hypermarkets, supermarkets, and specialty stores across the globe is another major driver for the growth of the DIY market. These stores enable consumers to seek information on various brands, compare prices, quality, design, and then make a decision at their convenience and comfort. Also, with the increase in brand consciousness among consumers, the importance of organized retailers carrying branded DIY products is on the rise.
Geographical segmentation of the DIY market
Acceptance of DIY culture is very low in the APAC regions, hence the market is largely concentrated in the Western countries. The Americas occupies the largest share of the DIY market, with the US contributing the majority of the market share in this region. People in the US loves engaging themselves in DIY projects. Hence, this acts as a major driver contributing to the growth of the DIY market in the US.
Competitive landscape and key vendors
The sedated growth of the global DIY market is likely to spur vendors to bring in new products to meet the buying trend among the customers and remain competitive in the market. Additionally, the rising adoption of DIY activities in the developing region is also luring vendors in the DIY market to venture into these market and expand their foothold.
The leading vendors in this market are -
The other prominent vendors in the market include OBI, Bauhaus, Kesko, Travis Perkins, Les Mousquetaires, and Hornbach.
Growth drivers, challenges, and upcoming trends Customization of DIY
Technavio market research analysts accentuate upcoming trends such as the customization of DIY products, which is undoubtedly a popular approach across industries. Following the ways by which customer demand is changing on a regular basis, customization of DIY products play a crucial role in the growth of the DIY market.
This report provides a number of factors contributing to the adoption, limitations, and opportunities of the global DIY market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.
Key questions answered in the report
What will the market size and the growth rate be in 2020?
What are the key factors driving the global DIY market?
What are the key market trends impacting the growth of the global DIY market?
What are the challenges to market growth?
Who are the key vendors in the DIY market?
What are the market opportunities and threats faced by the vendors in the global DIY market?
Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
What is the key outcome of the five forces analysis of the global DIY market?
Technavio also offers customization on reports based on specific client requirement.
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Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
Top vendor offerings
PART 03: Market research methodology
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market size and forecast
Five forces analysis
PART 06: Segmentation by product
PART 07: Geographical segmentation
Global DIY home improvement market by geographical segmentation 2015
PART 08: Key leading countries
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
Other prominent vendors
PART 15: Key vendor analysis
PART 16: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Global DIY home improvement market 2015-2020 ($ billion)
Exhibit 03: Five forces analysis
Exhibit 04: Segmentation of global DIY market by product type 2015 (% revenue)
Exhibit 05: Global DIY home improvement market segmentation 2015
Exhibit 06: Key leading countries
Exhibit 07: Market drivers in global DIY market
Exhibit 08: Impact of drivers
Exhibit 09: Market challenges in DIY market
Exhibit 10: Impact of drivers and challenges
Exhibit 11: Market trends in the global DIY market
Exhibit 12: Adeo: Business areas
Exhibit 13: Home Depot: Product segmentation 2014 by revenue
Exhibit 14: Home Depot: Product segmentation by revenue 2013 and 2014 ($ billion)
Exhibit 15: Home Depot: Geographical segmentation by revenue 2014
Exhibit 16: Kingfisher: Brands
Exhibit 17: Kingfisher: Geographical segmentation by revenue 2014
Exhibit 18: Lowes: Product segmentation by revenue 2014
Exhibit 19: Lowe's: Product segmentation by revenue 2013 and 2014