TechNavio's analysts forecast the Global Air Freshener market to grow at a CAGR of 4.34 percent over the period 2012-2016 One of the key factors contributing to this market growth is the increasing air pollution. The Global Air Freshener market has also been witnessing the introduction of eco-friendly products. However, the availability of counterfeit products could pose a challenge to the growth of this market.
TechNavio's report, the Global Air Freshener Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in Europe, the APAC region, the US, and the rest of the world; it also covers the Global Air Freshener market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this space include Procter & Gamble Co., Reckitt Bensckiser Group plc, and S.C. Johnson & Son, Inc.
The other vendors mentioned in this report are BlueMagic, Car-Freshener Corp., Church & Dwight Co. Inc., Handstands, Henkel AG & Co., Kobayashi Pharmaceutical Co. Ltd, ST Chemical Co. Ltd., and Taizhou Ludao Cosmetics Co. Ltd.
Key questions answered in this report:
What will the market size be in 2016 and what will be the growth rate?
What are key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by key vendors?
What are the strengths and weaknesses of each of these key vendors?
You can request one free hour of our analysts time when you purchase this market report. Details provided within the report.
01. Executive Summary
02. List of Abbreviations
04. Market Research Methodology
Market Research Process
05. Scope of the Report
06. Market Landscape
06.1 Market Size and Forecast by Revenue
06.2 Market Size and Forecast by Units
06.3 Five Forces Analysis
07. Market Segmentation
07.1 Market Segmentation by Product Type
Pump/Aerosol Air Freshener
Electrical Air Freshener
Continuous Air Freshener
Car Air Freshener
07.2 Market Segmentation by Retail Outlets
08. Geographical Segmentation
08.1 Air Freshener Market in Europe
Market Size and Forecast
08.2 Air Freshener Market in the APAC Region
08.3 Air Freshener Market in the US
08.4 Air Freshener Market in ROW
09. Key Leading Countries
10. Vendor Landscape
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Key Vendor Analysis
17.1 Procter & Gamble Co.
Global Baby, Feminine & Family Care
Global Health & Grooming
Global Fabric & Home Care
17.2 Reckitt Benckiser plc
17.3 S.C. Johnson & Son Inc.
18. Other Reports in this Series
List of Exhibits
Exhibit 1: Air Freshener Categories
Exhibit 2: Market Research Methodology
Exhibit 3: Global Air Freshener Market 2012-2016 (US$ billion)
Exhibit 4: Global Air Freshener Market 2012-2016 (billion units)
Exhibit 5: Global Air Freshener Market Segmentation by Product Type 2012
Exhibit 6: Air Freshener Market - Segmentation by Retail Outlets 2012
Exhibit 7: Global Air Freshener Market by Geographic Segmentation 2012
Exhibit 8: Global Air Freshener Market - Segmentation by Geography 2012-2016 (US$ billion)
Exhibit 9: Global Air Freshener Market - Segmentation by Geography 2012-2016
Exhibit 10: Air Freshener Market in Europe 2012-2016 (US$ billion)
Exhibit 11: Air Freshener Market in the APAC Region 2012-2016 (US$ billion)
Exhibit 12: Air Freshener Market in the US 2012-2016 (US$ billion)
Exhibit 13: Air Freshener Market in ROW 2012-2016 (US$ billion)
Exhibit 14: Global Air Freshener Market Segmentation by Vendor 2012
Exhibit 15: Proctor & Gamble Co.'s Business Segmentation (2012)
Exhibit 16: S.C. Johnson & Son Inc. Business Segmentation