Top

Germany Beer Market Insights Report 2015

Category : Food & Beverages  | Published Date : Aug-2015 | Pages : 157
enquire GET DISCOUNT
Summary
After years of decline the German beer market saw a flat performance, benefiting from the FiFA world cup. Price promotions were also a major driver; an estimated 70% of Pils, the largest segment, was purchased on price promotion in off-premise. Overall the key winners were alcohol-free variants and premium-end beers. Alcohol-free beers benefited strongly from marketing campaigns around the FIFA World Cup by the sponsor brewer. At the other end of the market, specialty and seasonal beers are growing on a consumer shift to consume less but higher quality, despite price increases. The international craft beer trend and appreciation of 'beer craftsmanship' is lending weight to this trend.

Key Findings
- German beer market posted minute growth after years of decline, stimulated by the FIFA World Cup

- Specialty and seasonal beer types benefited from the consumer trend to consume less but shift to higher quality

- Alcohol-free variants also a major contributor thanks to the increasing availability of product options

- Price promotions remain a major marketing tool

Synopsis
Canadean's Germany Beer Market Insights 2015 Report provides a complete overview of the German beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015 

- Value by distribution channel 2010-2014, with 2015 forecasts 

- 2013-2015 selected on- / off-premise retail prices

- Details of key beer new product launches in 2014 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the German beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the German beer market to support your brand development and marketing initiatives

- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct Summary of the key trends in the German beer market

- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
Table Of Contents1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 MapList Of TablesTable 1: Germany Population Size and Growth, 1986-2017F
Table 2: West Europe Population Size and Growth, 2004-2015F
Table 3: Germany Economic Indicators, 2006-2016F
Table 4: West Europe Commercial Beverage Consumption - Per Capita, 2004-2015F
Table 5: West Europe Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
Table 6: West Europe Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
Table 7: Taxation Base
Table 8: Historical Excise Rates of Beer
Table 9: Legal controls on Beer
Table 10: Tax Burden on Beer @ 5% Abv, 2014
Table 11: Leading Retail Groups for Beer 2009-2014 (number of outlets)
Table 12: Beer Key Facts
Table 13: Top 10 Beer Brands - Volume, 2012-2014
Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 15: Licensed Brand Owners and Licensees
Table 16: Beer Market Valuation (Local Currency), 2013-2015F
Table 17: Trade Margin Build-Up Model
Table 18: Selected Consumer Beer Prices: On-Premise, 2013-2015
Table 19: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 20: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 21: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 22: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 23: Beer Foreign Trade By Country (Imports), 2011-2015F
Table 24: Beer Foreign Trade By Country (Exports), 2011-2015F
Table 25: Beer Market Valuation (Local Currency), 2013-2015F
Table 26: Beer Consumption by Local Definition, 2011-2015F
Table 27: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 28: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 29: Beer Consumption by Type, 2011-2015F
Table 30: Beer Consumption by Geographic Scope, 2011-2015F
Table 31: Beer All Trademarks, 2010-2014
Table 32: Beer Brands by Local Definition, 2010-2014
Table 33: Beer Brands by Standard Price Segment, 2010-2014
Table 34: Beer Brands by Alcoholic Strength, 2010-2014
Table 35: Beer Brands by Type, 2010-2014
Table 36: Imported Brands by Origin, 2010-2014
Table 37: Beer Licensed Brands, 2010-2014
Table 38: Beer Private Label Brands, 2010-2014
Table 39: Beer Trademark Owners, 2010-2014
Table 40: Beer Local Operators, 2010-2014
Table 41: Beer leading Brewers/Importers, 2010-2014
Table 42: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 43: Beer Distribution: On vs Off Premise, 2011-2015F
Table 44: A-BInBev Germany Brand Volumes 2010-2014
Table 45: Augustiner Brand Volumes 2010-2014
Table 46: Badische Staatsbrauerei Rothaus Brand Volumes 2010-2014
Table 47: Bitburger Gruppe Brand Volumes 2010-2014
Table 48: Brau Holding International Brand Volumes 2010-2014
Table 49: Erdinger Brand Volumes 2010-2014
Table 50: Frankfurter Brauhaus Brand Volumes 2010-2014
Table 51: Kulmbacher Brauerei Brand Volumes 2010-2014
Table 52: Paulaner Brand Volumes 2010-2014
Table 53: Carlsberg Deutschland Brand Volumes 2010-2014
Table 54: Karlsberg Brand Volumes 2010-2014
Table 55: Krombacher Brauerei Brand Volumes 2010-2014
Table 56: Oettinger Bier Brauhaus Brand Volumes 2010-2014
Table 57: Radeberger Gruppe Brand Volumes 2010-2014
Table 58: C and A Veltins Brand Volumes 2010-2014
Table 59: Warsteiner Group (Haus Cramer) Brand Volumes 2010-2014List Of FiguresFigure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014
...
Publisher Name : Canadean

SIMILAR MARKET STUDIES

Please Select Format
Single User: US $ 18180
Multi User: US $ 36360
Corporate User: US $ 54540

NEED MORE INFORMATION
Contact us
Call us +1-971-202-1575
--- or ---
help@bigmarketresearch.com
WHY BIG MARKET RESEARCH
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.
Top