Global Gamification Market (Solutions, Services, Applications, Verticals, End User, Deployment, Geography)

Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020
Category : ICT Media
enquire Customize Report

Humans possess tendency to influence their own behavior due to experiences while playing games, reading novels, receiving rewards, etc. Gamification makes use of this human tendency of influencing own thinking process due to games to engage users for effective problem solving in real world.

Gamification proves its advantages in activities such as rewards to people, customer experience enrichment, employee engagement, etc. Report delivers detailed analysis about market dynamics, top winning strategies and overview of market’s ecosystem in order to facilitate business planning.

Major factors driving gamification market are increased need for customer & employee engagement, user experience enrichment, etc. The market faces limitations due to factors such as inappropriate game designs and lack of awareness regarding gamification merits. However, the market can sense opportunities due to explosion of information in digital world and increasing adoption of BYOD by companies.

Gamification Market by Solutions
Based on solutions type, market is classified into platform & service providers, open source developers and mobile SDK/LBS providers. The platform and service providers hold the largest share of the Gamification market. Open source platform providers are expected to fuel market growth in the future due to cost efficiency and increased acceptance from industry stakeholders.

Gamification Market by Services
According to services perspectives, market is segmented into enterprise apps integrable services and social connectors. As social connector, gamification assists in peer engagement activities. With increasing need of engagement activities, gamification is serving the purpose as a social connector.

Gamification Market by Applications
From applications viewpoint, the market is segmented according to marketing, sales, product development, human resources and others. In today’s scenario, gamification is commonly used in marketing and human resources management applications due to ability of the technology to improve customer experience and employee skills enhancement. 

Gamification Market by Verticals
Based on verticals catered, the market is categorized into public sector & government, BFSI, consumer goods & retail, high-tech, media & publishing, energy, power & utilities, healthcare & pharmaceuticals, entertainment, travel & logistics, education and others. Gamification was commonly used in entertainment industry; however, its presence in retail, health and pharmaceuticals, BFSI, education and high-tech verticals is continuously improving due to the need of peer engagement and experience enhancement needs. Among all verticals, retail and healthcare & pharmaceuticals are expected to drive the market in future.

Gamification Market by End users
From end-users perspective, market is broadly segmented into consumer gamification and enterprise gamification. The market is in nascent phase, with consumer gamification leading the space due to individualistic characteristics. Over the period, enterprise gamification market is expected to surpass consumer gamification, as awareness among enterprises would increase due to competitive advantage gained by their rivals by implementing gamification.

Gamification Market by Deployment
Deployment-wise the market is categorized according to types such as on-premise, on demand and hybrid. On-premise deployments of games are becoming increasingly popular in the market. Organizations are becoming aware of gamification benefits, which would drive the growth of on-premise and hybrid deployments.

Gamification Market by Geography
On geographical basis, market is segmented into North America, Europe, Asia Pacific, Middle East & Africa and Rest of the World (RoW). The gamification Market is in its early stage and currently leaded by North America. North America and European regions are expected to continue leading the market due to comparatively low awareness and underdeveloped gamification’s ecosystem in other regions 

Competitive Landscape
To capitalize on the upcoming gamification technology market, numerous big pocket companies are stepping in with alliance and expansion strategies. The market is experiencing competition among players such as Alive Mobile, Badgeville, BigDoor, Bunchball, CloudCaptive, Gamifier, Gamify, Gamification Co. half Seroious and iActionable.

High Level Analysis
The report provides detailed analysis of global gamification market using Porter’s five forces model. Threat of new entrants and intersegment rivalry is estimated based on number of players in the market and their capabilities. Threat of new entrants is high due to non capital intensive nature of business; which would eventually increase intersegment rivalry Degree of bargaining powers of customers is high due to increasing customized services from numerous players. Degree of bargaining power of suppliers is estimated to remain moderate to high due to availability of good number of games and IT software companies. Threat of substitutes is low as the only substitute available is time & cost consuming outbound activities.


  • The report explains competitive advantage received due to gamification, which also elaborates about future prospects to stakeholders.
  • Market dynamics and competitors overview provides analysis about the industry with drivers, restraints, and segment-wise industry knowledge, which assists organizations to understand target market and top winning strategies.
  • Value chain and Porter’s five forces analysis helps to acknowledge degree of market attractiveness and assists in decision making while short-listing industry partners.
  • Scientifically forecasted market data, along with above mentioned factors facilitates organizations and entrepreneurs in effective business planning.
  • There is an emphasis laid on trends and opportunities in various geographies so that companies can make region specific plans with due consideration of behavioral, regional, economical and demographical attributes

The global gamification market is classified based on solution providers, end users, services and geographies.

  • Gamification Platform and Service Providers
  • Open Source Providers
  • Mobile SDK/LBS Providers


  • Enterprise Apps Integrable Services
  • Social Connectors


  • Marketing
  • Sales
  • Product Development
  • Human Resources
  • Others


  • Public Sector and Government
  • Banking, Financial Services and Insurance (BFSI)
  • Consumer Goods and Retail
  • High-Tech
  • Media and Publishing
  • Energy, Power and Utilities
  • Healthcare and Pharmaceuticals
  • Entertainment
  • Travel and Logistics
  • Education
  • Others


  • Consumer Gamification
  • Enterprise Gamification


  • On-Premise
  • On-Demand
  • Hybrid


  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Others
The Report is under production. Please fill in the form below to request for a TOC

* Marked Fields are Mandatory
Name * :
Email ID * :
Name of Company :
Country :
Phone No * :
Message :
Security code * :
Can't read the image? click here to refresh
Publisher Name : Allied Market Research

Published Reports
About 3-D Printing 3-D printing is an evolving technology that caters to sectors such as automotive, education, healthcare, and aerospace. In the automotive and aerospace sectors, the use of 3-D printing enables manufacturers to make complex parts such as gears and fuel nozzles with high efficiency. ....
US $2500
Global Photo Merchandising Market 2016-2020 About Photo Merchandising Photo merchandise refers to personalized gifting and décor products that use photographs. These products are mainly used by corporate and individual customers that wish to offer customized gifts. Photo cards and calendars are examples ....
US $2500
About Robots Robots are critical components in the fourth industrial revolution. The widespread use of industrial robots and robot controllers is expected to reduce the total cost of labor in the manufacturing industry by at least 15% globally by 2025. The output in terms of labor and productivity can ....
US $2500

Upcoming Reports
Data Center Technical Furniture - Report Insights A data center consists of core units and overhead units. Core units are those units which are essentials for the data center operations and directly influence the operation and performance of the data center service .
US $2995
Cloud Based Language Learning - Report Highlights Worldwide Cloud Based Language Learning market research report covers the present scenario and the growth prospects of the Worldwide Cloud Based Language Learning Market for the period 2015 - 2021 .
US $2995
Data analytics outsourcing is an umbrella term that encapsulates the outsourcing of data and statistical research along with applying computational resources for effective decision-making and advanced business solutions to third party vendors .
US $ 4148
Please Select Format
Single User : US $ 4148
Five User: US $ 5171
Enterprise User: US $ 7219
Data Pack :- US $ 3840

market research offer
Contact us
Call us +1-971-202-1575
--- or ---
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.