Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products

Category : Food & Beverages  | Published Date : Sept-2014 | Pages : 88
“Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products” provides a comprehensive overview of the functional drink landscape, analyzing the regulatory and consumer drivers to identify the best opportunities and strategies. The report identifies the primary need states that are driving consumption in five beverage categories - carbonated drinks, fruit juice, dairy drinks, bottled water, and tea and coffee - as well as identifying how beverage needs differ by age and gender. The global regulatory environment is examined and key hubs for innovation are highlighted. The report investigates the opportunities that the functional drinks market provides for beverage manufacturers as well as the challenges that diversification into functional beverages presents. Finally, the report offers recommendations on how to position functional beverages to consumers and the latest hot ingredients and packaging initiatives to implement.

Key Findings
- Growth in the global soft drinks market is being driven by categories with a healthier profile 
- Mature markets are showing stalling growth in overall soft drinks consumption 
- Beverage needs differ by gender, with women prioritizing products that offer indulgent tastes, and men seeking to meet their age-needs
- The functional drinks market offers beverage manufacturers an opportunity to overcome challenges such as stalled market growth in developed economies, a negative perception of the long and short term healthiness of some soft drinks categories, and rising levels of obesity and heart disease among consumers, which is driving demand for healthier food and drink options
- Although health and efficacy are vital, the main concern when functional drinks are being consumed is their taste, and manufacturers should be sure not to compromise on this aspect
- Manufacturers will need to break functional drinks' association with fad diets and 'magic bullet' health solutions
- Heart health, weight management, digestive health, and cognitive development are key areas of interest for consumers seeking functional drinks

“Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products” provides a roadmap for identifying future trends in the functional drinks market.
In particular, this report includes:

- Analysis of the consumer need states that are driving global beverage consumption
- An overview of the growth and size of the global beverage market, spotlighting areas where growth is accelerating or stalling
- A review of the current state of the regulatory landscape in major markets and the implications for the functional drinks market
- Identification of the opportunities that the functional drinks market provides for beverage manufacturers
- Evaluation of the challenges that the functional beverages market presents
- Analysis of the benefits of successful diversification into the functional drinks market
- Recommendations of how to position functional beverages to consumers

Reasons To Buy
- This report identifies the opportunities that the functional drinks market presents for beverage manufacturers 
- It explains how marketers can update their product and innovation strategies to make the most of new opportunities in the functional drink market
- Knowledge of the functional drink regulatory and consumer landscape will allow manufacturers to successfully position and market their product in a rapidly changing environment
Table Of Contents- Executive summary
- Sources and methodology
- Identifying need states within drinks categories
- Overview of the functional drinks market
- The functional drinks market provides opportunities for beverage manufacturers
- Diversification into the functional beverage market presents a number of challenges
- There are a number of benefits for successful diversification
- How to position functional beverages to consumers
- AppendixList Of TableNAList Of FiguresNA
Publisher Name : Canadean

Published Reports
About Chocolates Chocolate is made from cocoa liquor, sugar, cocoa butter, milk, and an emulsifier (such as lecithin) and is available in different varieties and flavors. Vendors are launching innovative products with unique flavors using ingredients like alcohol, ginger, hibiscus, and lavender. Products ....
US $2500
About Almond Milk Almond milk has emerged as a popular dairy-alternative milk. Over the last few years, the demand for almond milk has increased significantly, especially in North America and Europe. Almond milk has emerged as a good substitute for dairy milk owing to its flavor and blending capability. ....
US $2500
Summary Global Bakery & Cereals industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and ....
US $1495

Upcoming Reports
The demand for fresh food packaging has increased exponentially in recent times mainly due to increasing health awareness concerns, emphasis on the quality of products and services, and the convenience of packaged fresh food .
US $ 4148
The global animal feed industry has experienced paradigm shift in terms of the demand and quality control over the past few years. It is an important segment of the global food market. Moreover growing health concerns in the global market has significantly impacted the animal feed industry as well .
US $3499
Tocopherols are a naturally occurring chemical element found in a variety of food such as nuts, spinach and vegetable oils. They are commonly known as vitamin E. Mixed tocopherols are organic compounds and a mixture of four homologues tocopherols, namely alpha tocopherol, beta tocopherol, gamma tocopherol and delta tocopherol .
US $ 4148
Please Select Format
Single User: US $ 7995
Multi User: US $ 15990
Corporate User: US $ 23985

market research offer
Contact us
Call us +1-971-202-1575
--- or ---
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.