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Market Focus: Trends and Developments in the Haircare Sector in China

Category : Consumer Goods  | Published Date : Feb-2014 | Pages : 41
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Synopsis
This report provides a concise overview of the Haircare market in China. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.
Scope
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Haircare sector. Key growth categories are highlighted by analyzing the market dynamics of major Haircare categories. Market shares are provided for the leading brands and private labels across Haircare categories. An overview of 20 trends in Chinese Haircare sector is provided, including primary 20 material and type, 20 closures, and outer 20.
Summary
Why was the report written? This overview of the consumer and market dynamics of the Chinese Haircare sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years. What is the current market landscape and what is changing? Despite high growth during the past few years, per-capita Haircare consumption in China remains low. Low penetration of Haircare products, high growth, and a large market size makes the Chinese Haircare sector an attractive market. What are the key drivers behind recent market changes? The most influential motivation is Changing Age Structures, which tracks products chosen to meet consumers’ age-specific needs, followed by Quality Seeking. What makes this report unique and essential to read? This report brings together consumer insight and market data to provide a comprehensive brief of the Chinese Haircare sector. This allows for the rapid identification of key growth opportunities across major Haircare categories and their 20.
Reasons To Buy
Q2
Table Of ContentsCountry Context 
Rising standards of living have shifted peopleâs focus from satisfying basic needs to pursuing a higher quality of life
Chinaâs retail market is highly fragmented with varied growth between prosperous eastern provinces and impoverished western provinces
Convenience stores are the most important distribution channel for Haircare products in China
Consumer Profile
Males and Females have equal share in Haircare market in China
Early Young Adults are the heaviest consumers for manufacturers to target
Chinese consumers select Haircare products based on age-specific needs and product quality
Age-specific needs and Trading up are key trends in Chinaâs Haircare market
Chinese consumers prefer products that offer Better Value for Money and address Health concerns
Sector Analysis
Shampoo and Conditioners are the fastest-growing Haircare categories in China
Shampoo and Conditioners to gain market share during 2007“2017
Low per-capita consumption provides growth opportunity in Chinas Haircare market
Shampoo is the primary Haircare category in China; Conditioners driving growth in niche segment
Younger generation of Chinese consumers driving sales of Hair Colorants and Styling Agents
Sales of Perms & Relaxers yet to take-off in the Chinese market
Brands & Private Labels
Head & Shoulders, Rejoice, and Pantene are the leading Haircare brands in China
Maestro is the leading brand in the Styling Agents category
The absence of major brands in the Perms & Relaxers category allows for greater private label penetration
Presence of several small and medium cosmetics manufacturers driving private label growth
Packaging Insight
Flexible Packaging is the dominant packaging format, due its convenience
Packaging innovation is used for product differentiation in a fiercely competitive market
Future Outlook
Opportunities for products that are formulated for Chinese hair, premium, proven to be safe, or differentiated by their packaging
Data Appendix & Summary Methodology
List Of TablesNAList Of FiguresNA
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Publisher Name : Canadean

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