Failure: Stark Naked Pesto

Category : Food & Beverages  | Published Date : Jun-2013 | Pages : 10
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Stark Naked Pesto was withdrawn from the market following prosecution for making false claims as to the origin of ingredients used and freshness of the brand.

- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Stark Naked Pesto considered an interesting case of failure?

- What consumer insight underpins this failure?

- What can I learn from the failure of Stark Naked Pesto?

Key Highlights
Stark Naked Pesto launched in 2005, positioning itself as a fresh UK pesto made premium quality ingredients, including locally grown herbs.

In 2012, the brand was fined for misleading consumers with false labeling on pack, for example using sunflower oil where it claimed to only use extra virgin oil, and sourcing "local" herbs from Israel.
Table Of ContentsN/AList Of TablesN/AList Of FiguresN/A
Publisher Name : Canadean

Published Reports
Ornamental fishes usually mean attractive colorful fishes with various characteristics, which are kept as pets in confined space of an aquarium or a garden pool for fun and fancy. Scope of the Report: This report focuses on the Ornamental Fish in Global market, especially in North America, Europe ....
US $3480
Yeasts have been used in feed for many years. Both the Bovine Spongiform Encephalopathy crisis (mad cow disease), and the increasing concern of customers about their diet have leaded to an increased use of "clean" protein sources, such as Yeast, in animal feed. Feed Yeast is in many cases brewers yeast ....
US $3480
Kombucha is a fermented tea beverage, made by adding a symbiotic culture of bacteria and yeast (SCOBY) to a solution of tea and sugar. During the course of the week-long (or more) fermentation process, the cultures metabolize the sugar and tea components to render a naturally carbonated beverage, with ....
US $4480

Upcoming Reports
The demand for fresh food packaging has increased exponentially in recent times mainly due to increasing health awareness concerns, emphasis on the quality of products and services, and the convenience of packaged fresh food .
US $ 4148
The global animal feed industry has experienced paradigm shift in terms of the demand and quality control over the past few years. It is an important segment of the global food market. Moreover growing health concerns in the global market has significantly impacted the animal feed industry as well .
US $3499
Tocopherols are a naturally occurring chemical element found in a variety of food such as nuts, spinach and vegetable oils. They are commonly known as vitamin E. Mixed tocopherols are organic compounds and a mixture of four homologues tocopherols, namely alpha tocopherol, beta tocopherol, gamma tocopherol and delta tocopherol .
US $ 4148
Please Select Format
Single User: US $ 400
Multi User: US $ 800
Corporate User: US $ 1200

market research offer
Contact us
Call us +1-971-202-1575
--- or ---
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.