Failure: New Flora

Category : Consumer Goods  | Published Date : Aug-2013 | Pages : 10
This case study outlines how Flora failed to understand the needs of its core consumer when it changed the taste of a long-established and well-loved brand. Following backlash from loyal customers and poor sales, Flora was forced to make a U-turn and bring back the original taste 17 months later.

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Reasons To Buy
- Why is New Flora considered an interesting case of failure?

- What consumer insight underpins this failure?

- What can I learn from the failure of New Flora?

Key Highlights
Flora Original was re-launched in early 2012 with a new so-called "tastier" formula. In response to the re-formulation, sales of Flora declined and consumers took to social media, online forums, and blogs to express their anger at the new taste.
Table Of ContentsN/AList Of TablesN/AList Of FiguresN/A
Publisher Name : Canadean


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