Entry Strategies and Opportunities in Emerging Markets - Food and Drinks

Category : Consumer Goods  | Published Date : Jul-2015 | Pages : 95
While the advanced economies of the world (US, Europe, Japan) are growing only by about 1-2% per year, the emerging economies are growing by 5-10% annually. Insights into these emerging markets, broken down by product sector, will be invaluable to those manufacturers looking for areas of growth. This report examines attitudes relating to the purchase and consumption of food and drink products.

- Identifies the top opportunities across the food and drinks sectors and 15 emerging markets in Asia, Latin America, and Africa and the Middle East.

- Highlights key economic, cultural and other variables affecting product purchasing behaviors in each country.

- Analyzes consumer attitudes such as international versus local brand preference, spending priorities and areas of unmet need.

- Benchmarks the readiness of consumers to purchase new and better products, by category and country.

- Showcases examples of innovations that have successfully tapped the identified areas of opportunity.

Reasons To Buy
- How do brand preferences vary across product types and countries and how should this information be applied to market entry and innovation strategies?

- As their income rises, what types of product and service are being given highest spending priority by consumers in emerging markets?

- What percentage of men versus women personally buy food and beverage products in each of the emerging markets?

- How do variables like ethnicity, religion, education, sanitation and so on impact consumer purchasing behavior across the emerging markets?

- How satisfied are consumers with the products available to them and how can areas of dissatisfaction be targeted with new products?

Key Highlights
Across the EMs as a whole, about 75% of consumers say they prefer local food brands over international names. However, about 75% also say they trust international brands as much or more than local brands. International brands need to make a specific effort to justify their price by defining the attributes that make them higher quality.

Key marketing opportunities for food brands include: Halal foods for the predominantly Muslim countries; low cost, high satiety and/or basic nutrition foods for the vulnerable EM consumers whose break from poverty is more recent; and a greater variety of higher quality foods for the higher income EM shoppers who can afford to and want to trade up.

Significantly more men than women buy alcoholic beverages, particularly in Vietnam and Thailand, suggesting that men need to be the primary target for marketing. Chile is notable for having the highest percentage of women, and almost as many women as men personally buying alcoholic beverages.
Table Of ContentsN/AList Of TablesN/AList Of FiguresN/A
Publisher Name : Canadean

Published Reports
About IV Fluids Bags Intravenous solutions contain amino acids, dextrose, mineral salts, vitamins, and trace elements, and therefore cover the basic essential components (carbohydrates, proteins, fats, water, electrolytes, vitamins, and minerals) required to build tissue, for energy expenditure, and ....
US $2500
About Department Stores in Germany The retail industry can be divided into two broad segments on the basis of the channel of operation: brick-and-mortar retail format (or, store-based retail formats/offline retail format), and online retail format. Online retail is a part of B2C e-commerce and typically ....
US $2500
About Fantasy Sports Fantasy sports is a type of online game where participants assemble virtual teams of professional players of a particular sport. Such teams then compete based on their actual statistical performances in the actual games being played by them. Based on this performance of the chosen ....
US $2500

Upcoming Reports
Vape Market (e-Cigarette and Vaporizer) Market - Report Insights A vape product or broadly known as e-cigarette, electronic cigarette, and vaporizer is a battery operated device and has been reckoned as an alternative to traditional tobacco cigarettes by many vendors .
US $2995
Mobility Scooter Market - Report Highlights The Worldwide Mobility Scooter market research report covers the present scenario and the growth prospects of the Worldwide Mobility Scooter Market for the period 2015 - 2021 .
US $2995
Leather goods encompass products such as leather luggage and leather accessories including purses and wallets, handbags, footwear, belts and jackets, which are made of animal skin. A wide range of leather goods are available in the market at varying prices .
US $ 4148
Please Select Format
Single User: US $ 2795
Multi User: US $ 5590
Corporate User: US $ 8385

market research offer
Contact us
Call us +1-971-202-1575
--- or ---
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.