Market analysis of the dishwashing detergent market in Europe
Technavios market research analyst estimates the dishwashing detergent market in Europe to witness a steady growth and reach a revenue of around USD 5 billion during the forecast period. The introduction of new products such as bar detergents and liquid hand dishwashing detergents, catering to the needs of the consumers is driving the growth of this market in Europe.
The innovation in packaging has also enabled the growth of this market. Many vendors have introduced dishwashing detergent products in recyclable containers catering to the demand for eco-friendly products. Stand-up pouches with spouts attached to the top have also gained popularity. These pouches reduce the cost of transportation and maximize shelf space in supermarkets and hypermarkets.
Product segmentation and analysis of the dishwashing detergent market in Europe
Automatics dishwasher detergent
Hand dishwashing detergent
The research report predicts the automatic segment to account for nearly 61% of the market shares by the end of 2019. As a result of the lifestyle changes, the penetration of dishwashers is expected to increase during the forecast period, resulting in a higher market growth for this segment.
Segmentation by retail format and analysis of the dishwashing detergent market in Europe
Hypermarkets and supermarkets
Pharmacies and drugstores
Cash and Carry stores
During 2014, hypermarkets and supermarkets accounted for the largest contribution of around 64% of the revenue generated in the market.
Segmentation by key customer and analysis of the dishwashing detergent market in Europe
Households accounted for the bulk of the market share during 2014. The research report predicts a shift from hand dishwashing detergent to automatic dishwashing detergents among households during the forecast period.
Competitive landscape and key vendors
The dishwashing detergent market in Europe is highly competitive with the presence of multiple well-established suppliers. Vendors in this market compete on the basis of product differentiation, portfolio, and pricing.
The leading vendors in the market are
Procter & Gamble
Other vendors in the market include ACS Manufacturing, Citra Solv, Clorox, Ensar Foreign Trade, Finish, Guangzhou Liby, iHerb, Kao, Morning Fresh, SC Johnson & Son, SerVaas Laboratories, Seventh Generation, and Shanghai White Cat.
Key questions answered in the report include
What will the market size and the growth rate be in 2019
What are the key factors driving the dishwashing detergent market in Europe
What are the key market trends impacting the growth of the dishwashing detergent market in Europe
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the vendors in the dishwashing detergent market in Europe
What are the key outcomes of the five forces analysis of the dishwashing detergent market in Europe
Technavio also offers customization on reports based on specific client requirement.
Table of Contents
PART 01: Executive summary
PART 02: Scope ofthe report
PART 03: Market research methodology
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market size and forecast
Five forces analysis
PART 06: Demographic profile
PART 07: Household care market
PART 08: Market segmentation by product type
Automatic dishwasher detergent market in Europe
Hand dishwashing detergent market in Europe
PART 09: Market segmentation by key customer segment
PART 10: Market segmentation by retail format
PART 11: Key leading countries
PART 12: Market drivers
PART 13: Impact of drivers
PART 14: Market challenges
PART 15: Impact of drivers and challenges
PART 16: Market trends
PART 17: Vendor landscape
Other prominent vendors
PART 18: Key vendor analysis
Procter & Gamble (P&G)
Reckitt Benckiser Group
PART 19: Explore Technavio