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Digital Value Chain 2013

Category : ICT Media  | Published Date : Jan-2009 | Pages : 605
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The digital video value chain (comprising CDN, video ad networks, serving platforms, auctions, exchanges, RTBs, integrated video platforms, media transformation, processing, optimization and analytics, mobile ad networks, platforms and media clearing environments made a combined $6.3 billion in 2012 revenue. Revenues (net of requisite publisher payouts) improved 38.1% for U.S.-based vendors, including their international operations. 

Globally, the digital video value chain grew 36.6% to $9.4 billion, bookending a nine-year CAGR of 38.6%, as encompassed in this multi-disciplinary ecosystem, operations and business analytics report. This 600+ page edition presents exclusive, extensive primary quantitative research about each value chain entrant and related sectors, comparative growth rates and business model implementations.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Digital Video Value Chain Markets Combine for 41% Growth in 2012 1
  Double-digit growth seen across all value chain sectors analyzed in 2012 1
  Digital Video Value Chain Revenue Share 2006 - 2012: CDN, Ad Networks and Platforms 3
  Global Digital Video Value Chain Rolls to a 36.6% 2012 Increase, Surpassing $9.4 Billion in Revenue 5
  Global Digital Video Value Chain to Continue Double-Digit Rates of Expansion through 2015 7
  The Global Digital Video Value Chain Forecast to Reach $22 Billion in Revenue by Year-End 2015 7
  Mobile ad networks, ad trafficking platforms, auctions and exchanges forecast to outpace digital video value chain market sectors 7
SECTION ONE 8
  Digital Video Value Chain Markets Combine for 41% Growth in 2012 8
  Double-Digit Growth Seen Across All Value Chain Sectors Analyzed in 2012 8
  Digital Video Value Chain 2006 - 2012: CDNs, Ad Networks, Auctions, Exchanges and Integrated Platforms 9
  CDN is a Relatively Mature Business Sector, and Continues to Lead in Value Chain Revenue,though Share is Declining 11
  Digital Video Value Chain 2006 - 2012: CDNs, Ad Networks, Auctions, Exchanges and Integrated Platforms 16
  Digital Video Value Chain Revenue Share 2006 - 2012: CDN, Ad Networks and Platforms 17
  U.S. Contribution to Digital Video Value Chain Forecast to Grow in Excess of 30% through 2015 19
  Digital Video Value Chain: 2006 - 2015 20
  Video Ad Networks, Ad Trafficking Platforms and Media Clearing Environments are Forecast to Lead the Market 2013 - 2015 21
  Global Digital Video Value Chain Rolls to a 36.6% 2012 Increase, Surpassing $9.4 Billion in Revenue 24
  Global Video Value Chain 2006 - 2012: CDNs, Ad Networks, Auctions, Exchanges and Integrated Platforms 25
  Global Digital Video Value Chain to Continue Double-Digit Rates of Expansion through 2015 28
  The Global Digital Video Value Chain Forecast to Reach $22 Billion in Revenue by Year-End 2015 28
  Mobile Ad Networks, Ad Trafficking Platforms, Auctions and Exchanges Forecast to Outpace Digital Video Value Chain Market Sectors 28
  Global Digital Video Value Chain: 2006 - 2015 30
  Mobile Ad Networks, Platforms, Auctions, Exchanges and Clearing Environments on Course to Capture 29.3% of the Digital Video Value Chain by 2015 34
  Global Digital Video Value Chain: 2006 - 2015 37
  Digital Video Value Chain Sector Summaries 38
  CDN Market Continues to Grow at a Steady Rate 38
  CDN Market Value 2006 - 2015 38
  Media and Entertainment Percent CDN Revenue: 2006 - 2012 41
  Video Ad Networks and Ad Trafficking Platforms Grew at 42.3% in 2012 43
  Video Advertising Network, Trafficking and Clearing Platform Revenue 2006 - 2012 43
  Integrated Video Platforms, Media Processing and Optimization Solutions Produce 33.8% Growth in 2012 45
  Integrated Video Platforms/Solutions Revenue: 2006 - 2012 45
  Mobile Ad Networks, Ad Trafficking and Clearing Platforms: Rapid Growth Ahead 47
  Global Mobile Ad Networks, Trafficking Platforms and Clearing Environments: 2009-2014 47
SECTION TWO CDN SECTOR ANALYSIS 2013 50
  CDN Terminology Definitions: 50
  CDN Sector Dynamics Introduction and 2012-2015 Overview 52
  CDN sector business, technology and account acquisition trends 52
  Account Acquisition, new entrants and competitive forces 53
  Retail and transit bandwidth pricing indicators 54
  Video formats and adoption trends 54
  International markets, competition and account winds 54
  R & D Initiatives 55
  CAP EX allocation 55
  CDN accounts under contract swell by 61.2% in 2012 56
  CDN Annual Accounts: 2005 - 2012 57
  CDN Total Year End Accounts: 2012 57
  Akamai continues to lead the market in revenue 58
  CDN Revenue and Market Share: 2010 - 2012 58
  CAP Ex investment rose by 25.1% in 2012 60
  CDN Cap Ex Investment: 2007 - 2012 60
  CDNs continue to deliver Cap Ex investment efficiency balanced against account additions 62
  Cap Ex Analysis: Server Deployments and Account Growth 62
  The CDN sector grew by 18.3% in 2012; Double-digit growth forecast through 2015 64
  CDN Market Revenue Analysis: 2003 - 2015 64
  Average MRR increased 8% in 2012 to $5,265 64
  CDN Monthly Recurring Revenue Analysis: 2005 - 2012 65
  Media and Entertainment contract value increased by 20% in 2012 71
  Total Media and Entertainment CDN Contract Value: 2006 - 2012 71
  Entertainment Media Revenue Share of CDN Market: 2006 - 2012 71
  Domestic CDNs are forecast to reach $2.71 billion in 2013 revenue 71
  International CDNs are estimated at $1.2 billion in 2012 contract billings 73
  Global CDN Market Value (Domestic vs. International CDNs) 75
  Account additions at the lower end of the MRR spectrum are being aggressively targeted by smaller CDNs 77
  CDN Revenue and Account Growth Rates: 2006 - 2012 77
  The global CDN market is estimated at $3.7+ billion in 2012 79
  The Commercial Market Value of Audio/Video delivery surpassed $1.33 billion in 2012 82
  Commercial Bandwidth Market Value: Audio/Video 2006 - 2012 82
  Professional video delivery represents the largest share of bandwidth consumption 84
  Streaming/Http Audio/Video Content Category Share: Commercial Market Value 2006 - 2012 84
  CDN Bandwidth Services Category Share: 2011 86
  CDN Bandwidth Services Category Share: 2012 87
  Retail bandwidth pricing stabilized in 2012 88
  Retail Contract Pricing: 2006 - 2012 88
  Retail Contract Pricing: 2006 - 2012 91
  Retail and transit pricing declines do not necessarily move in tandem 93
  Annual Pricing Comparison: Retail Versus Transit 2006 - 2012 93
  CDN Q & A's 96
  AKAMAI 96
  BITGRAVITY& TATA COMMUNICATIONS CDN 103
  CDNETWORKS 106
  CHINACACHE 111
  CLOUDFLARE 116
  EDGECAST 123
  HIGHWINDS 128
  INTERNAP 135
  LEVEL 3 140
  LIMELIGHT NETWORKS 145
  MAINSTREAM NETWORKS 150
  MIRROR IMAGE 154
  NETDNA 158
  YOTTAA 161
SECTION THREE VIDEO AD NETWORKS, AD TRAFFICKING PLATFORMS, AUCTIONS, EXCHANGES and RTBs 163
  Digital Video Advertising Network and Platform Terminology Definitions 163
  Video Ad Networks, Ad Trafficking Platforms, Auctions, Exchanges and RTBs Forecast to Earn $1.1 Billion in 2012 Revenue 167
  Video Advertising Platforms: Revenue Analysis by Media Clearing/Serving Category 2007 - 2014 171
  Post Publisher Payout Topline Revenue Analysis 174
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs: Revenue Analysis 2007 - 2012 174
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 175
  Total Platform Revenue: CPM Share Revenue with Platform Licensing, Data, Audience Targeting, Transactions and Usage Fees 2007 - 2014 178
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs: Platform Revenue Analysis 2007 - 2014 184
  Video Ad Trafficking: Scale, Reach, Technology and Integration Specialists 185
  Video Ad Serving Platforms: Revenue Analysis 2007 - 2014 185
  Video Advertising Networks: Managing the Media Buy and Delivering the Audience 189
  Video Advertising Networks: Platform Revenue Analysis 2007 - 2014 192
  Auctions, Exchanges and RTBs: Experiencing High Growth 193
  Video Auctions, Exchanges and RTBs: Platform Revenue Analysis 2007 - 2014 196
  Social Video Ad Campaign Platforms and Networks 197
  Social Video Advertising Networks: Platform Revenue Analysis 2007 - 2014 199
  Over-The-Top Ad Platforms 200
  Over-The-Top Video Advertising Solutions: Platform Revenue Analysis 2007 - 2014 201
    Unscrambling the Market Puzzle: Sizing Duplicate Video Ad Network, Serving Platform Impressions and Corresponding Media Spend 202
    Inventory Duplication Analysis: 2008 - 2012 202
    Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 204
    Legend: Video Ad Networks, Platforms, Auctions, Exchanges and RTBs 206
    Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 2008 - 2012 208
    Video Ad Networks and Platforms: Non-Duplicated Media Spend (All Formats) Cleared or Served Estimated at $8.2 Billion in 2012 209
    Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 212
    Video Media Spend Cleared by Ad Networks or Trafficked Over Distribution Platforms to Reach $6.2 Billion in 2012 213
    Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 216
    Q & A's 217
    ADAP.TV 217
    ADBRITE 222
    ADOBE AUDITUDE 228
    adRise 233
    AUDIENCESCIENCE 237
    BLACKARROW 245
    BLINKX 250
    DOUBLEVERIFY 256
    FREEWHEEL 260
    INNOVATE MEDIA/OCULU 267
    JUN GROUP 271
    LIMELIGHT VIDEO PLATFORM 278
    MEDIAMIND (A division of DG) 283
    MIXPO 290
    POINTROLL 296
    ROCKET FUEL 301
    ROVION (a unit of Local Corporation) 305
    SET MEDIA 309
    SHARETHROUGH 315
    SPOTXCHANGE 319
    TREMOR VIDEO 327
    TUBEMOGUL 333
    VIDEOLOGY 340
    VISIBLE MEASURES 347
    YUME INC 354
SECTION FOUR: INTEGRATED VIDEO PLATFORMS, MEDIA PROCESSING and OPTIMIZATION SOLUTIONS 361
  Integrated video platforms, media processing and optimization solutions terms and definitions 361
  Overview: Video Platforms, Encoding, Processing, Engagement and Recommendation 364
  Business Fundamentals and Market Outlook 364
  Video Platforms, Transformation, Processing and Discovery Solutions Markets Forecast at $1.12 Billion in 2012 366
  Video Platforms, Processing and Optimization: Revenue Analysis 2007 - 2014 367
  Video Platforms, Processing and Discovery: Market Segments Analyzed 2012 372
  Video Platforms, Media Processing and Workflow: Market Positions and Core Competencies 373
  Integrated Video Platforms, IPTV/OTT Solutions Segments Lead in Total Sector Revenue 2007 - 2014 375
  Integrated Video Platforms, Processing, Optimization And Engagement Solutions: Eight Year Revenue Analysis And Projections: 2007 - 2014 378
  Business Models are Predominantly SAAs/MRR, with Bandwidth, Storage and Usage Fees 380
  Integrated Video Platforms 380
  IPTV and OTT Video Platform Solutions 381
  Video Processing, Transformation, Encoding and Optimization 382
  Enterprise Video Platforms: Billing Models and Pricing 383
  Video Discovery, Engagement and Recommendation Software Solutions 384
  Q & As 385
  ANVATO 385
  BRIGHTCOVE 389
  CONVIVA 398
  DIGITALSMITHS 403
  ENCODING.COM 409
  eyeIO 415
  IGNITE TECHNOLOGIES 418
  KALTURA 422
  KIT DIGITAL 426
  KONTIKI 430
  LABONE 436
  METRIXSTREAM / METRIXAPPS 440
  OCTOSHAPE 443
  ORIGIN DIGITAL 450
  QUMU 458
  RAMP 462
  SNAPPYTV 468
  SORENSON MEDIA 473
  SUNDAYSKY 479
  TABOOLA 483
  TELESTREAM 486
  thePLATFORM 490
  VBRICK 497
  VIDIZMO 501
  VIMATION 505
  VZAAR 509
SECTION FIVE: MOBILE AD NETWORKS, AD SERVING PLATFORMS, AUCTIONS, EXCHANGES and RTBs 516
  Mobile ad networks, ad serving platforms terms and definitions 516
    Global Mobile Advertising Markets in Motion: Total Inventory, Filled Impressions, Billed Impressions and Media Spend are Climbing 518
    Filled and Billed Impression Analysis: 2010 - 2012 519
    Global Mobile Inventory Clearing Overview: Market Drivers and Media Spend Dynamics 521
    Ad Networks, Ad Serving Platforms, Auctions and Exchanges: Media Clearing Obliges Publishers Take an All-Inclusive Approach 521
    Regional Media Clearing Contours and Contrasts: U.S. and Western Europe are Market Growth Leaders 522
    Global Mobile Billed Advertising Impressions by Region: 2010 - 2012 523
    Global Mobile Media Spend Forecast at $7.13 Billion in 2012 525
    Mobile Ad Network Billed/Paid Inventory and Media Spend Analysis Summary: 2010 - 2012 526
    The U.S. Leads All Markets in Billed Impressions 529
    Global Mobile Billed Impressions by Region: 2010 - 2012 529
    Mobile Ad Network, Ad Serving Platform, Exchange, Auction and RTB Media Spend by Region: 2010 - 2012 532
    Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2010 533
    Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2011 535
    Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2012 537
    ECPMs Vary by Region, Publisher, and Brand 539
    ECPMs by Region: 2010 - 2012 540
    ECPM Sample Pricing Conversion Grid 542
    Mobile Ad Network Market Positions are Diverse, with Sophisticated Ad Ingest, Clearing, Serving, Tracking, Handset, OS and Audience Targeting Technologies 542
    Mobile Ad Networks are Sophisticated Audience Targeting Vehicles 542
    Mobile Advertising Networks: Market Position Analysis: 2012 544
    Mobile Advertising Networks: Inventory and Platform Billing Models 2012 546
    Mobile Advertising Networks, Platforms, Auctions and Exchanges: Revenue Share/Participation Analysis: 2011 - 2012 548
    Mobile Advertising Networks, Platforms, Auctions Exchanges and RTB: Billing Models and Formats Supported 2012 551
    Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Reach 2009 - 2012 553
    Mobile Ad Networks, Platforms, Ad Serving Solutions, Auctions, Exchanges and RTB Solutions are Forecast to Capture $1.6 Billion in 2012 Net Revenue 555
    Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend, Revenue Share and Net Revenue 2009 - 2014 556
    Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend, Revenue Share and Net Revenue 2009 - 2012 562
    Mobile Ad Networks, Platforms, Ad Serving Solutions, Auctions, Exchanges and RTB Solutions are Forecast to Capture $1.6 Billion in 2012 Net Revenue 563
    Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend, Revenue Share and Net Revenue 2009 - 2014 564
    Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend, Revenue Share and Net Revenue 2009 - 2014 568
    Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend, Revenue Share and Net Revenue 2009 - 2012 570
    Q & A's 571
    ADFONIC 571
    ADITIC (a division of Sofialys) 573
    ADMARVEL (A UNIT of OPERA SOFTWARE) 574
    ADMODA/ADULTMODA 576
    AMOBEE 578
    BUZZ CITY 581
    CASEE 583
    INMOBI 584
    JUMPTAP 587
    MADHOUSE 589
    MADVERTISE 591
    MOBGOLD 594
    MOGREET 596
    MOJIVA 600
    NEXAGE 601
    TREMOR VIDEO 603
    xAd, Inc 605

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Digital Video Value Chain Markets Combine for 41% Growth in 2012 1
  Double-digit growth seen across all value chain sectors analyzed in 2012 1
  Digital Video Value Chain Revenue Share 2006 - 2012: CDN, Ad Networks and Platforms 3
  Global Digital Video Value Chain Rolls to a 36.6% 2012 Increase, Surpassing $9.4 Billion in Revenue 5
  Global Digital Video Value Chain to Continue Double-Digit Rates of Expansion through 2015 7
  The Global Digital Video Value Chain Forecast to Reach $22 Billion in Revenue by Year-End 2015 7
  Mobile ad networks, ad trafficking platforms, auctions and exchanges forecast to outpace digital video value chain market sectors 7
SECTION ONE 8
  Digital Video Value Chain Markets Combine for 41% Growth in 2012 8
  Double-Digit Growth Seen Across All Value Chain Sectors Analyzed in 2012 8
  Digital Video Value Chain 2006 - 2012: CDNs, Ad Networks, Auctions, Exchanges and Integrated Platforms 9
  CDN is a Relatively Mature Business Sector, and Continues to Lead in Value Chain Revenue,though Share is Declining 11
  Digital Video Value Chain 2006 - 2012: CDNs, Ad Networks, Auctions, Exchanges and Integrated Platforms 16
  Digital Video Value Chain Revenue Share 2006 - 2012: CDN, Ad Networks and Platforms 17
  U.S. Contribution to Digital Video Value Chain Forecast to Grow in Excess of 30% through 2015 19
  Digital Video Value Chain: 2006 - 2015 20
  Video Ad Networks, Ad Trafficking Platforms and Media Clearing Environments are Forecast to Lead the Market 2013 - 2015 21
  Global Digital Video Value Chain Rolls to a 36.6% 2012 Increase, Surpassing $9.4 Billion in Revenue 24
  Global Video Value Chain 2006 - 2012: CDNs, Ad Networks, Auctions, Exchanges and Integrated Platforms 25
  Global Digital Video Value Chain to Continue Double-Digit Rates of Expansion through 2015 28
  The Global Digital Video Value Chain Forecast to Reach $22 Billion in Revenue by Year-End 2015 28
  Mobile Ad Networks, Ad Trafficking Platforms, Auctions and Exchanges Forecast to Outpace Digital Video Value Chain Market Sectors 28
  Global Digital Video Value Chain: 2006 - 2015 30
  Mobile Ad Networks, Platforms, Auctions, Exchanges and Clearing Environments on Course to Capture 29.3% of the Digital Video Value Chain by 2015 34
  Global Digital Video Value Chain: 2006 - 2015 37
  Digital Video Value Chain Sector Summaries 38
  CDN Market Continues to Grow at a Steady Rate 38
  CDN Market Value 2006 - 2015 38
  Media and Entertainment Percent CDN Revenue: 2006 - 2012 41
  Video Ad Networks and Ad Trafficking Platforms Grew at 42.3% in 2012 43
  Video Advertising Network, Trafficking and Clearing Platform Revenue 2006 - 2012 43
  Integrated Video Platforms, Media Processing and Optimization Solutions Produce 33.8% Growth in 2012 45
  Integrated Video Platforms/Solutions Revenue: 2006 - 2012 45
  Mobile Ad Networks, Ad Trafficking and Clearing Platforms: Rapid Growth Ahead 47
  Global Mobile Ad Networks, Trafficking Platforms and Clearing Environments: 2009-2014 47
SECTION TWO CDN SECTOR ANALYSIS 2013 50
  CDN Terminology Definitions: 50
  CDN Sector Dynamics Introduction and 2012-2015 Overview 52
  CDN sector business, technology and account acquisition trends 52
  Account Acquisition, new entrants and competitive forces 53
  Retail and transit bandwidth pricing indicators 54
  Video formats and adoption trends 54
  International markets, competition and account winds 54
  R & D Initiatives 55
  CAP EX allocation 55
  CDN accounts under contract swell by 61.2% in 2012 56
  CDN Annual Accounts: 2005 - 2012 57
  CDN Total Year End Accounts: 2012 57
  Akamai continues to lead the market in revenue 58
  CDN Revenue and Market Share: 2010 - 2012 58
  CAP Ex investment rose by 25.1% in 2012 60
  CDN Cap Ex Investment: 2007 - 2012 60
  CDNs continue to deliver Cap Ex investment efficiency balanced against account additions 62
  Cap Ex Analysis: Server Deployments and Account Growth 62
  The CDN sector grew by 18.3% in 2012; Double-digit growth forecast through 2015 64
  CDN Market Revenue Analysis: 2003 - 2015 64
  Average MRR increased 8% in 2012 to $5,265 64
  CDN Monthly Recurring Revenue Analysis: 2005 - 2012 65
  Media and Entertainment contract value increased by 20% in 2012 71
  Total Media and Entertainment CDN Contract Value: 2006 - 2012 71
  Entertainment Media Revenue Share of CDN Market: 2006 - 2012 71
  Domestic CDNs are forecast to reach $2.71 billion in 2013 revenue 71
  International CDNs are estimated at $1.2 billion in 2012 contract billings 73
  Global CDN Market Value (Domestic vs. International CDNs) 75
  Account additions at the lower end of the MRR spectrum are being aggressively targeted by smaller CDNs 77
  CDN Revenue and Account Growth Rates: 2006 - 2012 77
  The global CDN market is estimated at $3.7+ billion in 2012 79
  The Commercial Market Value of Audio/Video delivery surpassed $1.33 billion in 2012 82
  Commercial Bandwidth Market Value: Audio/Video 2006 - 2012 82
  Professional video delivery represents the largest share of bandwidth consumption 84
  Streaming/Http Audio/Video Content Category Share: Commercial Market Value 2006 - 2012 84
  CDN Bandwidth Services Category Share: 2011 86
  CDN Bandwidth Services Category Share: 2012 87
  Retail bandwidth pricing stabilized in 2012 88
  Retail Contract Pricing: 2006 - 2012 88
  Retail Contract Pricing: 2006 - 2012 91
  Retail and transit pricing declines do not necessarily move in tandem 93
  Annual Pricing Comparison: Retail Versus Transit 2006 - 2012 93
  CDN Q & A's 96
  AKAMAI 96
  BITGRAVITY& TATA COMMUNICATIONS CDN 103
  CDNETWORKS 106
  CHINACACHE 111
  CLOUDFLARE 116
  EDGECAST 123
  HIGHWINDS 128
  INTERNAP 135
  LEVEL 3 140
  LIMELIGHT NETWORKS 145
  MAINSTREAM NETWORKS 150
  MIRROR IMAGE 154
  NETDNA 158
  YOTTAA 161
SECTION THREE VIDEO AD NETWORKS, AD TRAFFICKING PLATFORMS, AUCTIONS, EXCHANGES and RTBs 163
  Digital Video Advertising Network and Platform Terminology Definitions 163
  Video Ad Networks, Ad Trafficking Platforms, Auctions, Exchanges and RTBs Forecast to Earn $1.1 Billion in 2012 Revenue 167
  Video Advertising Platforms: Revenue Analysis by Media Clearing/Serving Category 2007 - 2014 171
  Post Publisher Payout Topline Revenue Analysis 174
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs: Revenue Analysis 2007 - 2012 174
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 175
  Total Platform Revenue: CPM Share Revenue with Platform Licensing, Data, Audience Targeting, Transactions and Usage Fees 2007 - 2014 178
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs: Platform Revenue Analysis 2007 - 2014 184
  Video Ad Trafficking: Scale, Reach, Technology and Integration Specialists 185
  Video Ad Serving Platforms: Revenue Analysis 2007 - 2014 185
  Video Advertising Networks: Managing the Media Buy and Delivering the Audience 189
  Video Advertising Networks: Platform Revenue Analysis 2007 - 2014 192
  Auctions, Exchanges and RTBs: Experiencing High Growth 193
  Video Auctions, Exchanges and RTBs: Platform Revenue Analysis 2007 - 2014 196
  Social Video Ad Campaign Platforms and Networks 197
  Social Video Advertising Networks: Platform Revenue Analysis 2007 - 2014 199
  Over-The-Top Ad Platforms 200
  Over-The-Top Video Advertising Solutions: Platform Revenue Analysis 2007 - 2014 201
    Unscrambling the Market Puzzle: Sizing Duplicate Video Ad Network, Serving Platform Impressions and Corresponding Media Spend 202
    Inventory Duplication Analysis: 2008 - 2012 202
    Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 204
    Legend: Video Ad Networks, Platforms, Auctions, Exchanges and RTBs 206
    Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 2008 - 2012 208
    Video Ad Networks and Platforms: Non-Duplicated Media Spend (All Formats) Cleared or Served Estimated at $8.2 Billion in 2012 209
    Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 212
    Video Media Spend Cleared by Ad Networks or Trafficked Over Distribution Platforms to Reach $6.2 Billion in 2012 213
    Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 216
    Q & A's 217
    ADAP.TV 217
    ADBRITE 222
    ADOBE AUDITUDE 228
    adRise 233
    AUDIENCESCIENCE 237
    BLACKARROW 245
    BLINKX 250
    DOUBLEVERIFY 256
    FREEWHEEL 260
    INNOVATE MEDIA/OCULU 267
    JUN GROUP 271
    LIMELIGHT VIDEO PLATFORM 278
    MEDIAMIND (A division of DG) 283
    MIXPO 290
    POINTROLL 296
    ROCKET FUEL 301
    ROVION (a unit of Local Corporation) 305
    SET MEDIA 309
    SHARETHROUGH 315
    SPOTXCHANGE 319
    TREMOR VIDEO 327
    TUBEMOGUL 333
    VIDEOLOGY 340
    VISIBLE MEASURES 347
    YUME INC 354
SECTION FOUR: INTEGRATED VIDEO PLATFORMS, MEDIA PROCESSING and OPTIMIZATION SOLUTIONS 361
  Integrated video platforms, media processing and optimization solutions terms and definitions 361
  Overview: Video Platforms, Encoding, Processing, Engagement and Recommendation 364
  Business Fundamentals and Market Outlook 364
  Video Platforms, Transformation, Processing and Discovery Solutions Markets Forecast at $1.12 Billion in 2012 366
  Video Platforms, Processing and Optimization: Revenue Analysis 2007 - 2014 367
  Video Platforms, Processing and Discovery: Market Segments Analyzed 2012 372
  Video Platforms, Media Processing and Workflow: Market Positions and Core Competencies 373
  Integrated Video Platforms, IPTV/OTT Solutions Segments Lead in Total Sector Revenue 2007 - 2014 375
  Integrated Video Platforms, Processing, Optimization And Engagement Solutions: Eight Year Revenue Analysis And Projections: 2007 - 2014 378
  Business Models are Predominantly SAAs/MRR, with Bandwidth, Storage and Usage Fees 380
  Integrated Video Platforms 380
  IPTV and OTT Video Platform Solutions 381
  Video Processing, Transformation, Encoding and Optimization 382
  Enterprise Video Platforms: Billing Models and Pricing 383
  Video Discovery, Engagement and Recommendation Software Solutions 384
  Q & As 385
  ANVATO 385
  BRIGHTCOVE 389
  CONVIVA 398
  DIGITALSMITHS 403
  ENCODING.COM 409
  eyeIO 415
  IGNITE TECHNOLOGIES 418
  KALTURA 422
  KIT DIGITAL 426
  KONTIKI 430
  LABONE 436
  METRIXSTREAM / METRIXAPPS 440
  OCTOSHAPE 443
  ORIGIN DIGITAL 450
  QUMU 458
  RAMP 462
  SNAPPYTV 468
  SORENSON MEDIA 473
  SUNDAYSKY 479
  TABOOLA 483
  TELESTREAM 486
  thePLATFORM 490
  VBRICK 497
  VIDIZMO 501
  VIMATION 505
  VZAAR 509
SECTION FIVE: MOBILE AD NETWORKS, AD SERVING PLATFORMS, AUCTIONS, EXCHANGES and RTBs 516
  Mobile ad networks, ad serving platforms terms and definitions 516
    Global Mobile Advertising Markets in Motion: Total Inventory, Filled Impressions, Billed Impressions and Media Spend are Climbing 518
    Filled and Billed Impression Analysis: 2010 - 2012 519
    Global Mobile Inventory Clearing Overview: Market Drivers and Media Spend Dynamics 521
    Ad Networks, Ad Serving Platforms, Auctions and Exchanges: Media Clearing Obliges Publishers Take an All-Inclusive Approach 521
    Regional Media Clearing Contours and Contrasts: U.S. and Western Europe are Market Growth Leaders 522
    Global Mobile Billed Advertising Impressions by Region: 2010 - 2012 523
    Global Mobile Media Spend Forecast at $7.13 Billion in 2012 525
    Mobile Ad Network Billed/Paid Inventory and Media Spend Analysis Summary: 2010 - 2012 526
    The U.S. Leads All Markets in Billed Impressions 529
    Global Mobile Billed Impressions by Region: 2010 - 2012 529
    Mobile Ad Network, Ad Serving Platform, Exchange, Auction and RTB Media Spend by Region: 2010 - 2012 532
    Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2010 533
    Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2011 535
    Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2012 537
    ECPMs Vary by Region, Publisher, and Brand 539
    ECPMs by Region: 2010 - 2012 540
    ECPM Sample Pricing Conversion Grid 542
    Mobile Ad Network Market Positions are Diverse, with Sophisticated Ad Ingest, Clearing, Serving, Tracking, Handset, OS and Audience Targeting Technologies 542
    Mobile Ad Networks are Sophisticated Audience Targeting Vehicles 542
    Mobile Advertising Networks: Market Position Analysis: 2012 544
    Mobile Advertising Networks: Inventory and Platform Billing Models 2012 546
    Mobile Advertising Networks, Platforms, Auctions and Exchanges: Revenue Share/Participation Analysis: 2011 - 2012 548
    Mobile Advertising Networks, Platforms, Auctions Exchanges and RTB: Billing Models and Formats Supported 2012 551
    Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Reach 2009 - 2012 553
    Mobile Ad Networks, Platforms, Ad Serving Solutions, Auctions, Exchanges and RTB Solutions are Forecast to Capture $1.6 Billion in 2012 Net Revenue 555
    Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend, Revenue Share and Net Revenue 2009 - 2014 556
    Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend, Revenue Share and Net Revenue 2009 - 2012 562
    Mobile Ad Networks, Platforms, Ad Serving Solutions, Auctions, Exchanges and RTB Solutions are Forecast to Capture $1.6 Billion in 2012 Net Revenue 563
    Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend, Revenue Share and Net Revenue 2009 - 2014 564
    Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend, Revenue Share and Net Revenue 2009 - 2014 568
    Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend, Revenue Share and Net Revenue 2009 - 2012 570
    Q & A's 571
    ADFONIC 571
    ADITIC (a division of Sofialys) 573
    ADMARVEL (A UNIT of OPERA SOFTWARE) 574
    ADMODA/ADULTMODA 576
    AMOBEE 578
    BUZZ CITY 581
    CASEE 583
    INMOBI 584
    JUMPTAP 587
    MADHOUSE 589
    MADVERTISE 591
    MOBGOLD 594
    MOGREET 596
    MOJIVA 600
    NEXAGE 601
    TREMOR VIDEO 603
    xAd, Inc 605
...
Publisher Name : Accustream Research

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