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Digital Pre-Roll and In-Stream Video Avails: 2013 - 2016

Category : ICT Media  | Published Date : Jun-2013 | Pages : 80
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Digital pre-roll and in-stream video inventory is expanding at a 20.3% rate in 2013, while corresponding media spend is expected to increase 37.8% over the calendar year. This reportÕs analytics attributes increased video spend to higher sellout rates sector-wide--even as insertion frequencies rise--to marketers who are buying scale, including campaigns against YouTubeÕs expansive library and inside social networking environments strengthened by greater inventory transparency.

Video spendÊ outpacing avail growth is fueled by predictive campaign analytics, deployment of performance-based inventory, syndication platforms, sophisticated audience targeting capabilities utilizing integrated viewer behavioral data and better visibility into aggregated mid/long-tail inventory effected through supply side clearing mechanisms.

Media spend against digital pre-roll is presently forecast to bring a market worth $3 billion in 2013, including the mobile platform. Video ad networks are figured to contribute an additional 18.8% of top of spend booked through in-house sales initiatives.

EXECUTIVE SUMMARY 1
  Digital Pre-Roll and In-Stream Video Inventory and Media Spend Analysis: 2013 - 2016 1
  Inventory Expansion Pulls in Digital Marketing Dollars: Pre-Roll and In-Stream Video Spend Rose by 75.8% in 2012 1
  Video Ad Insertion by the Numbers: Frequency Increased Considerably in 2012 4
  Digital Pre-Roll / In-Stream Inventory Insertion Ratios 4
  Video Ad Networks Projected to Contribute $708 Million in 2013 Pre-Roll Media Spend 4
  Pre-Roll and In-Stream Mobile Video Media Spend Forecast at $589 Million in 2013 6
  Emerging Platforms: VOD, Mobile and Social/Viral 8
  In-Stream and Digital Video Media Spend Share by Platform and Format: 2003 - 2016 9
MOBILE VIDEO ADVERTISING TERMS AND DEFINITIONS 10
PC/DIGITAL VIDEO ADVERTISING TERMINOLOGY AND DEFINITIONS 12
SECTION ONE 17
  Digital Pre-Roll and In-Stream Video Inventory and Media Spend Analysis: 2013-2016 17
  Pre-Roll and In-Stream Video Spend Rose by 75.8% in 2012 17
  Digital Pre-Roll and In-Stream Inventory / Media Spend: 2003 - 2016 19
  Digital Pre-Roll and In-Stream Video Advertising Posts a Ten-Year CAGR of 50.3% 21
  Digital Pre-Roll and In-Stream Video Inventory / Media Spend: 2003 - 2016 23
  Pre-Roll and In-Stream Inventory and Media Spend Characterized by Double-Digit Growth Over the Period 2003 - 2012 24
  Digital Pre-Roll and In-Stream Inventory: Video Views Power Double-Digit Media Spend Growth 2003 - 2012 25
  Digital Pre-Roll Inventory and Media Spend Growth Comparison 29
  In-Stream CPM and Video Inventory Pricing Shifts: 2007 - 2012 31
  Inventory Pricing Models/CPMs by Format Execution: 2007- 2012 Summary Average Annual Comparison 31
  Video Ad Insertion by the Numbers: Frequency Increased Considerably in 2012 32
  Digital Pre-Roll / In-Stream Inventory Insertion Ratios 32
  Video Ad Insertion Frequency Analysis Including YouTube Inventory: 2012 34
  Digital Pre-Roll and In-Stream Inventory Insertion Ratios 34
  The Evolution and Maturation of YouTube In-Stream Advertising: 2009 - 2013 36
  YouTube's Tech, Gaming, Beauty & Fashion Partner Channels Have Higher In-Stream Insertion Frequencies, Lower Allocation of Skippable Inventory 37
  YouTube Video Advertising Inventory Analysis 2012 38
  YouTube In-Stream Media Spend at $292 Million in 2012 39
  YouTube Video Advertising Inventory Analysis 2012 40
  In-Stream Inventory, Insertion Ratios, Formats, CPMs, Sell-Out Rates, Media Spend and Spot Length 2012: Site, Network, Brand, Platform and Aggregator Analysis 42
  Pre-Roll and In-Stream Video Views and Advertising Inventory: Sellout, CPM and Media Spend Analytics: 2012 (Full-Year) 43
  Pre-Roll and In-Stream Video Inventory, Sales, CPM and Media Spend Analysis: Full Year 2011 by Site 48
  Overlay Impressions Double in 2012 52
  Video Overlay Impressions and Media Spend: 2008 - 2016 52
  Emerging Platforms: VOD, Mobile and Social/Viral 55
  In-Stream and Digital Video Media Spend Share by Platform and Format: 2003 - 2016 56
SECTION TWO 57
  Video Ad Networks Expected to Process and Clear 18.8% of Pre-Roll and In-Stream Media Spend in 2013 57
  Video Advertising Networks Cleared 19.7% of Pre-Roll and In-Stream Media Spend in 2012 57
  Pre/Mid/Post-Roll Media Sales: In-House vs. Ad Networks 58
  Video Ad Networks Projected to Contribute $708 Million in 2013 Pre-Roll Media Spend 58
  Video Ad Networks Representing and Clearing Pre-Roll and In-Stream Inventory Projected to Contribute $1.2 Billion in Media Spend by 2016 62
  Digital Pre-Roll and In-Stream Video Inventory / Media Spend: 2003 - 2016 63
  Video Ad Networks Bill $544 Million Against Available In-Stream Inventory in 2012 66
  Video Advertising Networks: Media Spend Analysis 2008 - 2012 66
  Video Advertising Networks: Inventory and ECPM Analysis 2008 - 2012 67
SECTION THREE 69
  Pre-Roll and In-Stream Mobile Video Media Spend Forecast at $589 Million in 2013 69
  Digital Pre-Roll / In-Stream Video Media Spend Totals by Platform: 2003 - 2016 72
  Mobile Ad Networks Are Positioned as Pre-Roll and In-Stream Specialists 74
  Mobile Video Advertising Networks and Ad Clearing Platforms: Filled and Billed Inventory: 2009 - 2012 75
  Mobile Video Advertising Networks and Ad Clearing Platforms: Fill Rates and Pricing 2011 - 2012 76
  Mobile Video Media Spend Forecast to Produce $1.68 Billion in 2016 Media Spend 77
  Mobile Video Inventory, ECPMs and Media Spend: 2009 - 2016 78
  High Production Value In-Stream Video Advertising Well Integrated Into the YouTube App 79
  YouTube Mobile Inventory and Media Spend by Content Channel: 2012 80

 

EXECUTIVE SUMMARY 1
  Digital Pre-Roll and In-Stream Video Inventory and Media Spend Analysis: 2013 - 2016 1
  Inventory Expansion Pulls in Digital Marketing Dollars: Pre-Roll and In-Stream Video Spend Rose by 75.8% in 2012 1
  Video Ad Insertion by the Numbers: Frequency Increased Considerably in 2012 4
  Digital Pre-Roll / In-Stream Inventory Insertion Ratios 4
  Video Ad Networks Projected to Contribute $708 Million in 2013 Pre-Roll Media Spend 4
  Pre-Roll and In-Stream Mobile Video Media Spend Forecast at $589 Million in 2013 6
  Emerging Platforms: VOD, Mobile and Social/Viral 8
  In-Stream and Digital Video Media Spend Share by Platform and Format: 2003 - 2016 9
MOBILE VIDEO ADVERTISING TERMS AND DEFINITIONS 10
PC/DIGITAL VIDEO ADVERTISING TERMINOLOGY AND DEFINITIONS 12
SECTION ONE 17
  Digital Pre-Roll and In-Stream Video Inventory and Media Spend Analysis: 2013-2016 17
  Pre-Roll and In-Stream Video Spend Rose by 75.8% in 2012 17
  Digital Pre-Roll and In-Stream Inventory / Media Spend: 2003 - 2016 19
  Digital Pre-Roll and In-Stream Video Advertising Posts a Ten-Year CAGR of 50.3% 21
  Digital Pre-Roll and In-Stream Video Inventory / Media Spend: 2003 - 2016 23
  Pre-Roll and In-Stream Inventory and Media Spend Characterized by Double-Digit Growth Over the Period 2003 - 2012 24
  Digital Pre-Roll and In-Stream Inventory: Video Views Power Double-Digit Media Spend Growth 2003 - 2012 25
  Digital Pre-Roll Inventory and Media Spend Growth Comparison 29
  In-Stream CPM and Video Inventory Pricing Shifts: 2007 - 2012 31
  Inventory Pricing Models/CPMs by Format Execution: 2007- 2012 Summary Average Annual Comparison 31
  Video Ad Insertion by the Numbers: Frequency Increased Considerably in 2012 32
  Digital Pre-Roll / In-Stream Inventory Insertion Ratios 32
  Video Ad Insertion Frequency Analysis Including YouTube Inventory: 2012 34
  Digital Pre-Roll and In-Stream Inventory Insertion Ratios 34
  The Evolution and Maturation of YouTube In-Stream Advertising: 2009 - 2013 36
  YouTube's Tech, Gaming, Beauty & Fashion Partner Channels Have Higher In-Stream Insertion Frequencies, Lower Allocation of Skippable Inventory 37
  YouTube Video Advertising Inventory Analysis 2012 38
  YouTube In-Stream Media Spend at $292 Million in 2012 39
  YouTube Video Advertising Inventory Analysis 2012 40
  In-Stream Inventory, Insertion Ratios, Formats, CPMs, Sell-Out Rates, Media Spend and Spot Length 2012: Site, Network, Brand, Platform and Aggregator Analysis 42
  Pre-Roll and In-Stream Video Views and Advertising Inventory: Sellout, CPM and Media Spend Analytics: 2012 (Full-Year) 43
  Pre-Roll and In-Stream Video Inventory, Sales, CPM and Media Spend Analysis: Full Year 2011 by Site 48
  Overlay Impressions Double in 2012 52
  Video Overlay Impressions and Media Spend: 2008 - 2016 52
  Emerging Platforms: VOD, Mobile and Social/Viral 55
  In-Stream and Digital Video Media Spend Share by Platform and Format: 2003 - 2016 56
SECTION TWO 57
  Video Ad Networks Expected to Process and Clear 18.8% of Pre-Roll and In-Stream Media Spend in 2013 57
  Video Advertising Networks Cleared 19.7% of Pre-Roll and In-Stream Media Spend in 2012 57
  Pre/Mid/Post-Roll Media Sales: In-House vs. Ad Networks 58
  Video Ad Networks Projected to Contribute $708 Million in 2013 Pre-Roll Media Spend 58
  Video Ad Networks Representing and Clearing Pre-Roll and In-Stream Inventory Projected to Contribute $1.2 Billion in Media Spend by 2016 62
  Digital Pre-Roll and In-Stream Video Inventory / Media Spend: 2003 - 2016 63
  Video Ad Networks Bill $544 Million Against Available In-Stream Inventory in 2012 66
  Video Advertising Networks: Media Spend Analysis 2008 - 2012 66
  Video Advertising Networks: Inventory and ECPM Analysis 2008 - 2012 67
SECTION THREE 69
  Pre-Roll and In-Stream Mobile Video Media Spend Forecast at $589 Million in 2013 69
  Digital Pre-Roll / In-Stream Video Media Spend Totals by Platform: 2003 - 2016 72
  Mobile Ad Networks Are Positioned as Pre-Roll and In-Stream Specialists 74
  Mobile Video Advertising Networks and Ad Clearing Platforms: Filled and Billed Inventory: 2009 - 2012 75
  Mobile Video Advertising Networks and Ad Clearing Platforms: Fill Rates and Pricing 2011 - 2012 76
  Mobile Video Media Spend Forecast to Produce $1.68 Billion in 2016 Media Spend 77
  Mobile Video Inventory, ECPMs and Media Spend: 2009 - 2016 78
  High Production Value In-Stream Video Advertising Well Integrated Into the YouTube App 79
  YouTube Mobile Inventory and Media Spend by Content Channel: 2012 80

 

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Publisher Name : Accustream Research

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