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Desktop and Mobile Music Monetization 2005 – 2016: Advertising, Download and Subscription

Category : ICT Media  | Published Date : Nov-2013 | Pages : 97
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Digital desktop and mobile music monetization channels are on track to chart a U.S. business worth $6.4 billion in 2013, 59.8% of the global market. This report is a data-driven analysis of multiple components contributing to the sector’s expanding revenue base. Revenues include media spend bought against desktop/mobile radio/song-plays, video and overlay impressions directed at audiences viewing music videos, audio subscription services and download-to-own sales.

EXECUTIVE SUMMARY 1
  Digital Music Advertising, Download and Subscription Revenue: 2005 - 2016 1
  Domestic and International Services Operating in the U.S./North America Produce $6.4 Billion in 2013 Revenue 1
  Music Download Receipts (U.S./North America) Capture 75.3% of Sector Value in 2013; Media Spend Against Desktop/Mobile Radio 11.8% 3
  Digital Desktop/Mobile Music Radio/Song-Play Revenue: Advertising Captures 60% of the Market Segment in 2013 5
TERMS and DEFINITIONS 7
OVERVIEW: DIGITAL DESKTOP, MOBLE LISTENING, VIDEO VIEWING and DOWNLOAD-BASED MUSIC REVENUE by MONETIZATION SEGMENT 9
  Digital Music Advertising, Download and Subscription Revenue: 2005 - 2016 9
  Domestic and International Services Operating in the U.S./North America Produce $6.4 Billion in 2013 Revenue 9
  Digital Music Monetization by Segment: Revenue Analysis 2005 - 2016 10
  Music Video Advertising Exhibits the Highest CAGR from 2005 through 2016, Followed by Digital Radio/Song-Play Media Spend 13
  Double-Digit Growth Forecast Through 2016 15
  Music Download Receipts (U.S./North America) Capture 75.3% of Sector Value in 2013; Media Spend Against Desktop/Mobile Radio 11.8% 17
  Digital Music Monetization by Segment: Revenue Share Analysis 2005 - 2016 18
  Desktop/Mobile Radio/Song-Play Monetization (Advertising and Subscription) Combine to Form a $1.6 Billion Market in 2013 20
  Digital Music Monetization 2005 - 2016: Radio Listening/Songplay Advertising, Audio Subscription Revenue and Music Video Ad Spend 21
  Domestic and International Music Storefronts, Services and Advertising on a Global Basis Produce a $10 Billion Market in 2013 23
  Digital Music Monetization by Segment: Revenue Analysis 2005 - 2016 24
  Download-to-own music storefronts ring up 78.7% share of total global receipts in 2013 25
  Digital Music Monetization: Revenue Share by Category: 2005 - 2016 27
  The Global Digital Music Monetization Market has a 12-Year CAGR of 30.7% 29
SECTION ONE 31
  Streaming Music Radio, Curated Station and Track Play Revenue Climbs 49% in 2013 31
  Double-Digit Digital Music Radio/Song-Play Growth Fueled by Advertising 31
  Digital Music Radio Listening/Songplay Advertising/Subscription Revenue: 2005 - 2016 32
  Digital Desktop/Mobile Music Radio/Song-Play Revenue: Advertising Captures 60% of the Market Segment in 2013 35
  Digital Music Radio Listening/Song-Play Advertising/Subscription Revenue Annual Share Change: 2005 - 2016 36
  Ad Supported Desktop/Mobile Listening/Song-Play Monetization Surpassed Subscription Counterparts in Mid-2011 36
  Revenue per 1,000 Hours of Listening Clocking in at $34 in 2013, including Subscription Services 38
  Ad Supported and Subscription-Based Digital Streaming Music Radio and Track Play Revenue: 2005 - 2016 39
  Digital Music Rights Payments Estimated at $506 Million in 2012 40
  Digital Music Radio/Track Play Royalty Payment Analysis: 2012 41
  Digital Music Radio/Track Play Royalty Payment Analysis: 2012 42
  Closing in on $1 Billion in Royalties: Music Labels are Major Stakeholders in Streaming Radio and On-Demand Music Programming in 2013 and Beyond 43
  Digital Music Radio/Track Play Royalty Payment Analysis: 2013 43
  Pandora's Public Valuation Indicative of Market-Wide Expectations of Sector Growth in 2013/2014 44
  Pandora Revenue Analysis: 2009 - 2014 45
  Digital Music and Track Play Subs Forecast to Increase by 40% in 2013 46
  Digital Music Radio/Song Play Library Size: 2013 46
  Digital Music Radio/Curated Station and Song Play Subscription Revenue: 2003 - 2016 47
  Subscription Digital Music Radio/Song Play Revenue Analysis: 2003 - 2013 49
  Music Service Subscribers: U.S. and International Services 54
  Double-Digit Growth Rates for Ad-Supported Digital Music Services through 2016 57
  Digital Streaming Music Radio, Curated Station and Track Play Media Spend: 2005-2016 58
  In-Stream Audio estimated at 49.5% of Total Media Spend in 2013 61
  Digital Streaming Music Radio/Curated Station/Track and Song Play Advertising Media Spend: 2003 - 2016 62
  Audio Inventory Annually by Month: 2003-2016 67
  Media Spend: Digital Streaming, Curated Station and Track Play Music Radio 2003 - 2016 70
  Media Spend: Digital Streaming, Curated Stations and Track Play Music Radio 2003 - 2016 71
  Total Audio/Video and Display Paid Media Placement: Digital Streaming Music Radio, Curated Station and Track Play Services 2005 - 2016 71
SECTION TWO 72
  Global Music Download Store Revenue and Transaction Velocity at $7.7 Billion in 2013; Tracks Sold Total 8.9 Billion 72
  Music Download Storefronts: Total Sales 2004 - 2013 72
  Tracks Sold in 2013 Grow at an Annual Rate of 9.3% in 2013 74
  Music Downloads: Total Storefront Sales 2004 - 2013 74
  U.S.-Based Download Music Stores, Brands and Services with International Operations: Sales 2004- 2013 76
  Download Music Sales: 2004 76
  Download Music Sales: 2005 77
  Download Music Sales: 2006 78
  Download Music Sales: 2007 79
  Download Music Sales: 2008 80
  Download Music Sales: 2009 81
  Download Music Sales: 2010 82
  Download Music Sales: 2011 83
  Download Music Sales: 2012 84
  Download Music Sales: 2013 84
SECTION THREE 86
  Music Video Advertising (Pre-Roll/In-Stream) Captures a 5% Share of the Market in 2013 86
  YouTube and Vevo Aggressively Deploy In-Stream Video Ads and Technology against Music Plays 86
  Digital Music Monetization by Segment: Revenue Share Analysis 2005 - 2016 87
  In-Stream Music Ad Spend Exhibits a 110.7% CAGR from 2005 - 2016 89
  Pre/Mid Roll Video Advertising Inventory, Sales, CPM and Revenue: Music Category 2008 90
  Pre/Mid/Post Roll Video Advertising Inventory, Sales, CPM and Revenue: Music Category 2009 91
  Pre Roll Video Advertising and Media Spend: Music Category Analysis 2010 92
  Pre Roll Video Advertising and Media Spend: Music Category Analysis 2011 92
  Pre-Roll and In-Stream Video Media Spend Analysis: Music Website Advertising 2012 93
  Music Video Programming Accounts for the Largest Share of YouTube In-Stream Video Advertising 94
  YouTube Video Advertising Inventory Analysis 2012 94
  YouTube Video Advertising Inventory Analysis 2012 95
  Mobile Music is Video Ad Growth Engine on YouTube 96
  YouTube Mobile Inventory and Media Spend by Content Channel: 2012 96
  Vevo Continued to Lock Up Syndication Agreements with Popular Music Sites and Destinations in 2013 96
  Pre-Roll and In-Stream Video Media Spend Analysis: Music Website/App Advertising 2013 (Full-Year Estimates) 97
EXECUTIVE SUMMARY 1
  Digital Music Advertising, Download and Subscription Revenue: 2005 - 2016 1
  Domestic and International Services Operating in the U.S./North America Produce $6.4 Billion in 2013 Revenue 1
  Music Download Receipts (U.S./North America) Capture 75.3% of Sector Value in 2013; Media Spend Against Desktop/Mobile Radio 11.8% 3
  Digital Desktop/Mobile Music Radio/Song-Play Revenue: Advertising Captures 60% of the Market Segment in 2013 5
TERMS and DEFINITIONS 7
OVERVIEW: DIGITAL DESKTOP, MOBLE LISTENING, VIDEO VIEWING and DOWNLOAD-BASED MUSIC REVENUE by MONETIZATION SEGMENT 9
  Digital Music Advertising, Download and Subscription Revenue: 2005 - 2016 9
  Domestic and International Services Operating in the U.S./North America Produce $6.4 Billion in 2013 Revenue 9
  Digital Music Monetization by Segment: Revenue Analysis 2005 - 2016 10
  Music Video Advertising Exhibits the Highest CAGR from 2005 through 2016, Followed by Digital Radio/Song-Play Media Spend 13
  Double-Digit Growth Forecast Through 2016 15
  Music Download Receipts (U.S./North America) Capture 75.3% of Sector Value in 2013; Media Spend Against Desktop/Mobile Radio 11.8% 17
  Digital Music Monetization by Segment: Revenue Share Analysis 2005 - 2016 18
  Desktop/Mobile Radio/Song-Play Monetization (Advertising and Subscription) Combine to Form a $1.6 Billion Market in 2013 20
  Digital Music Monetization 2005 - 2016: Radio Listening/Songplay Advertising, Audio Subscription Revenue and Music Video Ad Spend 21
  Domestic and International Music Storefronts, Services and Advertising on a Global Basis Produce a $10 Billion Market in 2013 23
  Digital Music Monetization by Segment: Revenue Analysis 2005 - 2016 24
  Download-to-own music storefronts ring up 78.7% share of total global receipts in 2013 25
  Digital Music Monetization: Revenue Share by Category: 2005 - 2016 27
  The Global Digital Music Monetization Market has a 12-Year CAGR of 30.7% 29
SECTION ONE 31
  Streaming Music Radio, Curated Station and Track Play Revenue Climbs 49% in 2013 31
  Double-Digit Digital Music Radio/Song-Play Growth Fueled by Advertising 31
  Digital Music Radio Listening/Songplay Advertising/Subscription Revenue: 2005 - 2016 32
  Digital Desktop/Mobile Music Radio/Song-Play Revenue: Advertising Captures 60% of the Market Segment in 2013 35
  Digital Music Radio Listening/Song-Play Advertising/Subscription Revenue Annual Share Change: 2005 - 2016 36
  Ad Supported Desktop/Mobile Listening/Song-Play Monetization Surpassed Subscription Counterparts in Mid-2011 36
  Revenue per 1,000 Hours of Listening Clocking in at $34 in 2013, including Subscription Services 38
  Ad Supported and Subscription-Based Digital Streaming Music Radio and Track Play Revenue: 2005 - 2016 39
  Digital Music Rights Payments Estimated at $506 Million in 2012 40
  Digital Music Radio/Track Play Royalty Payment Analysis: 2012 41
  Digital Music Radio/Track Play Royalty Payment Analysis: 2012 42
  Closing in on $1 Billion in Royalties: Music Labels are Major Stakeholders in Streaming Radio and On-Demand Music Programming in 2013 and Beyond 43
  Digital Music Radio/Track Play Royalty Payment Analysis: 2013 43
  Pandora's Public Valuation Indicative of Market-Wide Expectations of Sector Growth in 2013/2014 44
  Pandora Revenue Analysis: 2009 - 2014 45
  Digital Music and Track Play Subs Forecast to Increase by 40% in 2013 46
  Digital Music Radio/Song Play Library Size: 2013 46
  Digital Music Radio/Curated Station and Song Play Subscription Revenue: 2003 - 2016 47
  Subscription Digital Music Radio/Song Play Revenue Analysis: 2003 - 2013 49
  Music Service Subscribers: U.S. and International Services 54
  Double-Digit Growth Rates for Ad-Supported Digital Music Services through 2016 57
  Digital Streaming Music Radio, Curated Station and Track Play Media Spend: 2005-2016 58
  In-Stream Audio estimated at 49.5% of Total Media Spend in 2013 61
  Digital Streaming Music Radio/Curated Station/Track and Song Play Advertising Media Spend: 2003 - 2016 62
  Audio Inventory Annually by Month: 2003-2016 67
  Media Spend: Digital Streaming, Curated Station and Track Play Music Radio 2003 - 2016 70
  Media Spend: Digital Streaming, Curated Stations and Track Play Music Radio 2003 - 2016 71
  Total Audio/Video and Display Paid Media Placement: Digital Streaming Music Radio, Curated Station and Track Play Services 2005 - 2016 71
SECTION TWO 72
  Global Music Download Store Revenue and Transaction Velocity at $7.7 Billion in 2013; Tracks Sold Total 8.9 Billion 72
  Music Download Storefronts: Total Sales 2004 - 2013 72
  Tracks Sold in 2013 Grow at an Annual Rate of 9.3% in 2013 74
  Music Downloads: Total Storefront Sales 2004 - 2013 74
  U.S.-Based Download Music Stores, Brands and Services with International Operations: Sales 2004- 2013 76
  Download Music Sales: 2004 76
  Download Music Sales: 2005 77
  Download Music Sales: 2006 78
  Download Music Sales: 2007 79
  Download Music Sales: 2008 80
  Download Music Sales: 2009 81
  Download Music Sales: 2010 82
  Download Music Sales: 2011 83
  Download Music Sales: 2012 84
  Download Music Sales: 2013 84
SECTION THREE 86
  Music Video Advertising (Pre-Roll/In-Stream) Captures a 5% Share of the Market in 2013 86
  YouTube and Vevo Aggressively Deploy In-Stream Video Ads and Technology against Music Plays 86
  Digital Music Monetization by Segment: Revenue Share Analysis 2005 - 2016 87
  In-Stream Music Ad Spend Exhibits a 110.7% CAGR from 2005 - 2016 89
  Pre/Mid Roll Video Advertising Inventory, Sales, CPM and Revenue: Music Category 2008 90
  Pre/Mid/Post Roll Video Advertising Inventory, Sales, CPM and Revenue: Music Category 2009 91
  Pre Roll Video Advertising and Media Spend: Music Category Analysis 2010 92
  Pre Roll Video Advertising and Media Spend: Music Category Analysis 2011 92
  Pre-Roll and In-Stream Video Media Spend Analysis: Music Website Advertising 2012 93
  Music Video Programming Accounts for the Largest Share of YouTube In-Stream Video Advertising 94
  YouTube Video Advertising Inventory Analysis 2012 94
  YouTube Video Advertising Inventory Analysis 2012 95
  Mobile Music is Video Ad Growth Engine on YouTube 96
  YouTube Mobile Inventory and Media Spend by Content Channel: 2012 96
  Vevo Continued to Lock Up Syndication Agreements with Popular Music Sites and Destinations in 2013 96
  Pre-Roll and In-Stream Video Media Spend Analysis: Music Website/App Advertising 2013 (Full-Year Estimates) 97
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Publisher Name : Accustream Research

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