Customer relationship management analytics (CRM analytics) includes different applications that evaluate data about the customers of a company and present it in a way that smarter decisions can be made. Emergence of CRM analytics has enabled enterprises to communicate with their customers faster and convert data accumulated about the consumers into valuable information. As a result, many software enterprises have built products that can analyse customer data intelligently.
There are several drivers, restraints and opportunities influencing the market growth worldwide. In the present scenario, customers preferences have become extremely dynamic. CRM helps understand buyers behaviour, interpret attitudes, identify patterns, and further analyse the data insights & structure personalized campaigns for products. This works as a major market driver for CRM analytics. However, concerns over data management, quality & integration has hindered the progress of the market to some extent. Nonetheless, the growing need of an enterprises marketing team to design a plan, execute and evaluate campaigns across different platforms and make smarter decision is likely to create greater opportunities for the market.
The CRM analytics market is segmented by types, end-customer, industry, deployment model and geography. Based on types, the market segments discussed in the market research report consist of sales analytics, marketing analytics, customer analytics and others. The end-customers covered in the report includes small and medium business enterprises and large enterprises. Industries served by CRM Analytics market are BFSI, retail, manufacturing, IT & telecom among others. On the basis of deployment model, the market is bifurcated in terms of on premise deployment and on-cloud deployment. Regions explored in the report include North America, Europe, Asia -Pacific and LAMEA. Key market leaders are also covered in the market research report. List of companies discussed in the report includes IBM, Oracle, Accenture, SAS Institute Inc., Infosys and many others.
KEY BENEFITS FOR STAKEHOLDERS
- The report provides a comprehensive analysis of current & future market trends and emerging avenues for the growth of the market across the globe
- The report offers insights on competitive landscape, new technological developments, untapped segments
- Value chain analysis of technology suppliers, original equipment manufacturers, system integrators, and key operators is offered in the report
- This report entails the detailed quantitative analysis of the current market and estimations through 20152020, which assists in identifying the prevailing market opportunities
- The report offers strategic analysis of financial status of key market players, and highlights market share of key vendors
CRM ANALYTICS MARKET KEY SEGMENTS
CRM Analytics Market By Deployment Model
CRM Analytics Market By Type
- Customer Analytics
- Sales Analytics
- Marketing Analytics
CRM Analytics Market By End-Customer
- Small & Medium Enterprises
- Large Enterprises
CRM Analytics Market By Industry
- IT and Telecom
CRM Analytics Market By Geography
- North America
- Asia -Pacific
KEY MARKET PLAYERS
- IBM Corporation
- Oracle, Inc.
- SAS Institute Inc.
- Accenture PLC
- Infosys Ltd.
- Microsoft Corporation
- SAP SE
- Infor, Inc.
- Teradata Corporation
- Angoss Software Corporation