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Consumer Trends in the Syrups & Spreads Market in the US, 2011

Category : Food & Beverages  | Published Date : Apr-2012 | Pages : 80
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Synopsis
This report provides the results for the Syrups & Spreads market in United States from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: Jams, Jellies & Preserves, Molasses, Savory Spreads, Sweet Spreads and Syrups. Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category. Volume shares in 2011 for brands and private label sales tracked by the survey. Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written? Marketers in the Syrups & Spreads market in the US face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting are to know just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Syrups & Spreads market they account for and which consumer trends drive their behavior. What is the current market landscape and what is changing? Varying consumption patterns by age and the continued focus on health issues present a challenging market. Marketers need to be aware of which consumers are driving sales and which consumer trends are most important in the overall market in order to maximize future growth potential.. What are the key drivers behind recent market changes? Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. What makes this report unique and essential to read? The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Syrups & Spreads Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Jams, Jellies & Preserves
2.2.2 Molasses
2.2.3 Savory Spreads
2.2.4 Sweet Spreads
2.2.5 Syrups
2.3 Behavioral Trends and Market Value
2.3.1 Jams, Jellies & Preserves
2.3.2 Molasses
2.3.3 Savory Spreads
2.3.4 Sweet Spreads
2.3.5 Syrups
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Jams, Jellies & Preserves
3.1.2 Molasses
3.1.3 Savory Spreads
3.1.4 Sweet Spreads
3.1.5 Syrups
3.2 Consumer Profiles by Product Category
3.2.1 Jams, Jellies & Preserves
3.2.2 Molasses
3.2.3 Savory Spreads
3.2.4 Sweet Spreads
3.2.5 Syrups
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Syrups & Spreads Brand Choice and Private Label Shares
4.2.1 Jams, Jellies & Preserves
4.2.2 Molasses
4.2.3 Savory Spreads
4.2.4 Sweet Spreads
4.2.5 Syrups
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Syrups & Spreads
5.1.2 Jams, Jellies & Preserves
5.1.3 Molasses
5.1.4 Savory Spreads
5.1.5 Sweet Spreads
5.1.6 Syrups
6 Consumption Impact: Market Valuation
6.1 Syrups & Spreads Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Syrups & Spreads Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Syrups & Spreads Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Syrups & Spreads
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Jams, Jellies & Preserves
7.2.2 Retail Share by Volume - Molasses
7.2.3 Retail Share by Volume - Savory Spreads
7.2.4 Retail Share by Volume - Sweet Spreads
7.2.5 Retail Share by Volume - Syrups
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Costco Switching Analysis
7.3.3 Safeway Switching Analysis
7.3.4 Wal-Mart Switching Analysis
7.3.5 Other Switching Analysis
7.4 Profiles of End-Consumers of Syrups & Spreads, by Retailer Used
7.4.1 Costco
7.4.2 Kroger
7.4.3 Publix
7.4.4 Safeway
7.4.5 Wal-Mart
7.4.6 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of TableTable 1: Volume Units for the Syrups & Spreads Market
Table 2: United States Survey Respondent Profile (weighted), 2011
Table 3: United States Syrups & Spreads Value Share (%), by Age Groups, 2011
Table 4: United States Syrups & Spreads Value Share (%), by Gender, 2011
Table 5: United States Syrups & Spreads Value Share (%), by Urban and Rural Dwellers, 2011
Table 6: United States Syrups & Spreads Value Share (%) by Education Level Achieved Groups, 2011
Table 7: United States Syrups & Spreads Value Share (%) by Wealth Groups, 2011
Table 8: United States Syrups & Spreads Value Share (%) by Busy Lives Groups, 2011
Table 9: United States Jams, Jellies & Preserves Consumer Group Share (% market value), 2011
Table 10: United States Molasses Consumer Group Share (% market value), 2011
Table 11: United States Savory Spreads Consumer Group Share (% market value), 2011
Table 12: United States Sweet Spreads Consumer Group Share (% market value), 2011
Table 13: United States Syrups Consumer Group Share (% market value), 2011
Table 14: United States Total Jams, Jellies & Preserves Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: United States Total Molasses Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: United States Total Savory Spreads Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: United States Total Sweet Spreads Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: United States Total Syrups Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: United States Jams, Jellies & Preserves Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 20: United States Jams, Jellies & Preserves Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 21: United States Molasses Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 22: United States Molasses Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 23: United States Savory Spreads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 24: United States Savory Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 25: United States Sweet Spreads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 26: United States Sweet Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 27: United States Syrups Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 28: United States Syrups Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 29: United States Jams, Jellies & Preserves Consumer Profiles (% consumers by sub-group), 2011
Table 30: United States Molasses Consumer Profiles (% consumers by sub-group), 2011
Table 31: United States Savory Spreads Consumer Profiles (% consumers by sub-group), 2011
Table 32: United States Sweet Spreads Consumer Profiles (% consumers by sub-group), 2011
Table 33: United States Syrups Consumer Profiles (% consumers by sub-group), 2011
Table 34: United States Syrups & Spreads Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 35: United States Jams, Jellies & Preserves Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 36: United States Molasses Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 37: United States Savory Spreads Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 38: United States Sweet Spreads Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 39: United States Syrups Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 40: United States, Overall Syrups & Spreads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 41: United States, Jams, Jellies & Preserves: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 42: United States, Molasses: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 43: United States, Savory Spreads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 44: United States, Sweet Spreads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 45: United States, Syrups: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 46: United States Syrups & Spreads Market Value (US$ million), by Category, 2011
Table 47: United States Syrups & Spreads Market Volume (Kg m), by Category, 2011
Table 48: United States Syrups & Spreads Market Share (US$ million), by Category, 2011
Table 49: United States Syrups & Spreads Expenditure Per Capita (US$), by Category, 2011
Table 50: United States Syrups & Spreads Expenditure Per Household (US$), by Category
Table 51: United States Syrups & Spreads Market Volume Share (Kg m), by Category, 2011
Table 52: United States Syrups & Spreads Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 53: United States Syrups & Spreads Consumption Per Household (Kg m / Households m), by Category, 2011
Table 54: United States Syrups & Spreads Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 55: United States Jams, Jellies & Preserves Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 56: United States Molasses Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 57: United States Savory Spreads Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 58: United States Sweet Spreads Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 59: United States Syrups Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 60: United States: Switchers to Costco for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 61: United States: Switchers From Costco for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 62: United States: Switchers to Safeway for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 63: United States: Switchers From Safeway for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 64: United States: Switchers to Wal-Mart for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 65: United States: Switchers From Wal-Mart for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 66: United States: Switchers to Other for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 67: United States: Switchers From Other for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 68: United States: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011
Table 69: United States: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011
Table 70: United States: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2011
Table 71: United States: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011
Table 72: United States: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
Table 73: United States: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of FiguresFigure 1: Consumer Panel Report Methodology
Figure 2: United States Syrups & Spreads Value Share (%), by Age Groups, 2011
Figure 3: United States Syrups & Spreads Value Share (%), by Gender, 2011
Figure 4: United States Syrups & Spreads Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: United States Syrups & Spreads Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: United States Syrups & Spreads Value Share (%) by Wealth Groups, 2011
Figure 7: United States Syrups & Spreads Value Share (%) by Busy Lives Groups, 2011
Figure 8: United States Jams, Jellies & Preserves Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: United States Jams, Jellies & Preserves Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: United States Molasses Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: United States Molasses Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: United States Savory Spreads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: United States Savory Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: United States Sweet Spreads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: United States Sweet Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: United States Syrups Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: United States Syrups Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: United States Syrups & Spreads Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 19: United States Syrups & Spreads Market Share (US$ million), by Category, 2011
Figure 20: United States Syrups & Spreads Expenditure Per Capita (US$), by Category, 2011
Figure 21: United States Syrups & Spreads Expenditure Per Household (US$), by Category
Figure 22: United States Syrups & Spreads Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 23: United States Jams, Jellies & Preserves Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 24: United States Molasses Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 25: United States Savory Spreads Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 26: United States Sweet Spreads Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 27: United States Syrups Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 28: United States: People Who Have Switched Retailer for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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Publisher Name : Canadean

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