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Consumer Trends in the Syrups & Spreads Market in India, 2011

Category : Food & Beverages  | Published Date : March-2012 | Pages : 53
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Synopsis
This report provides the results for the Syrups & Spreads market in India from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: the Jams, Jellies & Preserves, Savory Spreads, Sweet Spreads, and Syrups markets. Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category. Volume shares in 2011 for brands and private label sales tracked by the survey. Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written? Marketers in the Syrups & Spreads market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the syrups & spreads market they account for and which consumer trends drive their behavior. What is the current market landscape and what is changing? As India’s population booms and consumers become increasingly affluent, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential, particularly given the habitual consumption patterns of Syrups & Spreads. What are the key drivers behind recent market changes? Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. What makes this report unique and essential to read? The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Syrups & Spreads Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Jams, Jellies & Preserves
2.2.2 Savory Spreads
2.2.3 Sweet Spreads
2.2.4 Syrups
2.3 Behavioral Trends and Market Value
2.3.1 Jams, Jellies & Preserves
2.3.2 Savory Spreads
2.3.3 Sweet Spreads
2.3.4 Syrups
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Jams, Jellies & Preserves
3.1.2 Savory Spreads
3.1.3 Sweet Spreads
3.1.4 Syrups
3.2 Consumer Profiles by Product Category
3.2.1 Jams, Jellies & Preserves
3.2.2 Savory Spreads
3.2.3 Sweet Spreads
3.2.4 Syrups
4 Brand vs. Private Label Choices
4.1 Syrups & Spreads Brand Choice and Private Label Shares
4.1.1 Jams, Jellies & Preserves
4.1.2 Savory Spreads
4.1.3 Sweet Spreads
4.1.4 Syrups
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Syrups & Spreads
5.1.2 Jams, Jellies & Preserves
5.1.3 Savory Spreads
5.1.4 Sweet Spreads
5.1.5 Syrups
6 Consumption Impact: Market Valuation
6.1 Syrups & Spreads Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Syrups & Spreads Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Syrups & Spreads Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Appendix
7.1 About Canadean
7.2 Disclaimer
List Of TableTable 1: Volume Units for the Syrups & Spreads Market
Table 2: Foreign Exchange Rate – INR Vs. US$, 2011
Table 3: India Survey Respondent Profile (weighted), 2011
Table 4: India Syrups & Spreads Value Share (%), by Age Groups, 2011
Table 5: India Syrups & Spreads Value Share (%), by Gender, 2011
Table 6: India Syrups & Spreads Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: India Syrups & Spreads Value Share (%) by Education Level Achieved Groups, 2011
Table 8: India Syrups & Spreads Value Share (%) by Wealth Groups, 2011
Table 9: India Syrups & Spreads Value Share (%) by Busy Lives Groups, 2011
Table 10: India Jams, Jellies & Preserves Consumer Group Share (% market value), 2011
Table 11: India Savory Spreads Consumer Group Share (% market value), 2011
Table 12: India Sweet Spreads Consumer Group Share (% market value), 2011
Table 13: India Syrups Consumer Group Share (% market value), 2011
Table 14: India Total Jams, Jellies & Preserves Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: India Total Savory Spreads Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: India Total Sweet Spreads Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: India Total Syrups Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: India Jams, Jellies & Preserves Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: India Jams, Jellies & Preserves Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: India Savory Spreads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: India Savory Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: India Sweet Spreads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: India Sweet Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: India Syrups Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: India Syrups Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: India Jams, Jellies & Preserves Consumer Profiles (% consumers by sub-group), 2011
Table 27: India Savory Spreads Consumer Profiles (% consumers by sub-group), 2011
Table 28: India Sweet Spreads Consumer Profiles (% consumers by sub-group), 2011
Table 29: India Syrups Consumer Profiles (% consumers by sub-group), 2011
Table 30: India Jams, Jellies & Preserves Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 31: India Savory Spreads Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 32: India Sweet Spreads Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 33: India Syrups Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 34: India, Overall Syrups & Spreads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 35: India, Jams, Jellies & Preserves: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 36: India, Savory Spreads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 37: India, Sweet Spreads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 38: India, Syrups: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 39: India Syrups & Spreads Market Value (Indian Rupee million), by Category, 2011
Table 40: India Syrups & Spreads Market Value (US$ million), by Category, 2011
Table 41: India Syrups & Spreads Market Volume (Kg m), by Category, 2011
Table 42: India Syrups & Spreads Market Share (US$ million), by Category, 2011
Table 43: India Syrups & Spreads Expenditure Per Capita (Indian Rupee), by Category, 2011
Table 44: India Syrups & Spreads Expenditure Per Capita (US$), by Category, 2011
Table 45: India Syrups & Spreads Expenditure Per Household (Indian Rupee), by Category
Table 46: India Syrups & Spreads Expenditure Per Household (US$), by Category
Table 47: India Syrups & Spreads Market Volume Share (Kg m), by Category, 2011
Table 48: India Syrups & Spreads Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 49: India Syrups & Spreads Consumption Per Household (Kg m / Households m), by Category, 2011
List Of FiguresFigure 1: Consumer Panel Report Methodology
Figure 2: India Syrups & Spreads Value Share (%), by Age Groups, 2011
Figure 3: India Syrups & Spreads Value Share (%), by Gender, 2011
Figure 4: India Syrups & Spreads Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: India Syrups & Spreads Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: India Syrups & Spreads Value Share (%) by Wealth Groups, 2011
Figure 7: India Syrups & Spreads Value Share (%) by Busy Lives Groups, 2011
Figure 8: India Jams, Jellies & Preserves Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: India Jams, Jellies & Preserves Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: India Savory Spreads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: India Savory Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: India Sweet Spreads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: India Sweet Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: India Syrups Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: India Syrups Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: India Syrups & Spreads Market Share (US$ million), by Category, 2011
Figure 17: India Syrups & Spreads Expenditure Per Capita (US$), by Category, 2011
Figure 18: India Syrups & Spreads Expenditure Per Household (US$), by Category
...
Publisher Name : Canadean

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