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Consumer Trends in the Soy Products Market in Italy, 2011

Category : Food & Beverages  | Published Date : Apr-2012 | Pages : 47
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Synopsis
This report provides the results for the Soy Products market in Italy from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence and brand and private label choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: the Soy Desserts, Soy Drinks and Soy Milk markets. Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category. Volume shares in 2011 for brands and private label sales tracked by the survey.
Summary
Why was the report written? Marketers in the Soy Products market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soy Products market they account for and which consumer trends drive their behavior. What is the current market landscape and what is changing? At present the penetration of Soy Products in the Italian market is so low the players will need to decide on whether they either seek to gain the maximum returns from existing consumers, or whether they seek to tempt some of the large majority of people of who don’t currently consume these products to trial them because of their health benefits. What are the key drivers behind recent market changes? Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. What makes this report unique and essential to read? The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Soy Products Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Soy Desserts
2.2.2 Soy Drinks
2.2.3 Soy Milk
2.3 Behavioral Trends and Market Value
2.3.1 Soy Desserts
2.3.2 Soy Drinks
2.3.3 Soy Milk
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Soy Desserts
3.1.2 Soy Drinks
3.1.3 Soy Milk
3.2 Consumer Profiles by Product Category
3.2.1 Soy Desserts
3.2.2 Soy Drinks
3.2.3 Soy Milk
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Soy Products Brand Choice and Private Label Shares
4.2.1 Soy Desserts
4.2.2 Soy Drinks
4.2.3 Soy Milk
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Soy Products
5.1.2 Soy Desserts
5.1.3 Soy Drinks
5.1.4 Soy Milk
6 Consumption Impact: Market Valuation
6.1 Soy Products Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Soy Products Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Soy Products Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Appendix
7.1 About Canadean
7.2 Disclaimer
List Of TableTable 1: Volume Units for the Soy Products Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: Italy Survey Respondent Profile (weighted), 2011
Table 4: Italy Soy Products Value Share (%), by Age Groups, 2011
Table 5: Italy Soy Products Value Share (%), by Gender, 2011
Table 6: Italy Soy Products Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Italy Soy Products Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Italy Soy Products Value Share (%) by Wealth Groups, 2011
Table 9: Italy Soy Products Value Share (%) by Busy Lives Groups, 2011
Table 10: Italy Soy Desserts Consumer Group Share (% market value), 2011
Table 11: Italy Soy Drinks Consumer Group Share (% market value), 2011
Table 12: Italy Soy Milk Consumer Group Share (% market value), 2011
Table 13: Italy Total Soy Desserts Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: Italy Total Soy Drinks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: Italy Total Soy Milk Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: Italy Soy Desserts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: Italy Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: Italy Soy Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: Italy Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: Italy Soy Milk Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: Italy Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: Italy Soy Desserts Consumer Profiles (% consumers by sub-group), 2011
Table 23: Italy Soy Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 24: Italy Soy Milk Consumer Profiles (% consumers by sub-group), 2011
Table 25: Italy Soy Products Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 26: Italy Soy Desserts Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 27: Italy Soy Drinks Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 28: Italy Soy Milk Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 29: Italy, Overall Soy Products: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 30: Italy, Soy Desserts: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 31: Italy, Soy Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 32: Italy, Soy Milk: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 33: Italy Soy Products Market Value (Euro million), by Category, 2011
Table 34: Italy Soy Products Market Value (US$ million), by Category, 2011
Table 35: Italy Soy Products Market Volume (Kg m), by Category, 2011
Table 36: Italy Soy Products Market Share (US$ million), by Category, 2011
Table 37: Italy Soy Products Expenditure Per Capita (Euro), by Category, 2011
Table 38: Italy Soy Products Expenditure Per Capita (US$), by Category, 2011
Table 39: Italy Soy Products Expenditure Per Household (Euro), by Category
Table 40: Italy Soy Products Expenditure Per Household (US$), by Category
Table 41: Italy Soy Products Market Volume Share (Kg m), by Category, 2011
Table 42: Italy Soy Products Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 43: Italy Soy Products Consumption Per Household (Kg m / Households m), by Category, 2011
List Of FiguresFigure 1: Consumer Panel Report Methodology
Figure 2: Italy Soy Products Value Share (%), by Age Groups, 2011
Figure 3: Italy Soy Products Value Share (%), by Gender, 2011
Figure 4: Italy Soy Products Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Italy Soy Products Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Italy Soy Products Value Share (%) by Wealth Groups, 2011
Figure 7: Italy Soy Products Value Share (%) by Busy Lives Groups, 2011
Figure 8: Italy Soy Desserts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Italy Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Italy Soy Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Italy Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Italy Soy Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Italy Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Italy Soy Products Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 15: Italy Soy Products Market Share (US$ million), by Category, 2011
Figure 16: Italy Soy Products Expenditure Per Capita (US$), by Category, 2011
Figure 17: Italy Soy Products Expenditure Per Household (US$), by Category
...
Publisher Name : Canadean

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