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Consumer Trends in the Skincare Market in The US, 2011

Category : Healthcare  | Published Date : March-2012 | Pages : 80
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Synopsis
This report provides the results for the US Skincare market from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: the Body Care, Depilatories, Facial Care, Hand Care and Make-up Remover markets. Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category. Volume shares in 2011 for brands and private label sales tracked by the survey. Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written? Marketers in the Skincare market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Skincare market they account for and which consumer trends drive their behavior. What is the current market landscape and what is changing? Adoption of skincare regimes increasingly appears to start at an earlier ages as people’s beauty aspirations increasingly favour prevention of the onset of aging, rather than retarding the effects once they have begun. At the older end of the consumer base, the proportion of users starts to decline. To prevent this marketers may need to offer either better value for money products that reflect the pressures on people’s incomes in these age groups, or products which provide clearer benefits for their skincare needs. What are the key drivers behind recent market changes? Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. What makes this report unique and essential to read? The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Skincare Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Body Care
2.2.2 Depilatories
2.2.3 Facial Care
2.2.4 Hand Care
2.2.5 Make-up Remover
2.3 Behavioral Trends and Market Value
2.3.1 Body Care
2.3.2 Depilatories
2.3.3 Facial Care
2.3.4 Hand Care
2.3.5 Make-up Remover
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Body Care
3.1.2 Depilatories
3.1.3 Facial Care
3.1.4 Hand Care
3.1.5 Make-up Remover
3.2 Consumer Profiles by Product Category
3.2.1 Body Care
3.2.2 Depilatories
3.2.3 Facial Care
3.2.4 Hand Care
3.2.5 Make-up Remover
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Skincare Brand Choice and Private Label Shares
4.2.1 Body Care
4.2.2 Depilatories
4.2.3 Facial Care
4.2.4 Hand Care
4.2.5 Make-up Remover
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Skincare
5.1.2 Body Care
5.1.3 Depilatories
5.1.4 Facial Care
5.1.5 Hand Care
5.1.6 Make-up Remover
6 Consumption Impact: Market Valuation
6.1 Skincare Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Skincare Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Skincare Volume Impact of Consumer Behaviour Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Skincare
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Body Care
7.2.2 Retail Share by Volume - Depilatories
7.2.3 Retail Share by Volume - Facial Care
7.2.4 Retail Share by Volume - Hand Care
7.2.5 Retail Share by Volume - Make-up Remover
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Costco Switching Analysis
7.3.3 Delhaize Switching Analysis
7.3.4 Kroger Switching Analysis
7.3.5 Wal-Mart Switching Analysis
7.3.6 Other Switching Analysis
7.4 Profiles of End-Consumers of Skincare, by Retailer Used
7.4.1 Costco
7.4.2 Kroger
7.4.3 Publix
7.4.4 Safeway
7.4.5 Wal-Mart
7.4.6 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of TableTable 1: Volume Units for the Skincare Market
Table 2: US Survey Respondent Profile (weighted), 2011
Table 3: United States Skincare Value Share (%), by Age Groups, 2011
Table 4: United States Skincare Value Share (%), by Gender, 2011
Table 5: United States Skincare Value Share (%), by Urban and Rural Dwellers, 2011
Table 6: United States Skincare Value Share (%) by Education Level Achieved Groups, 2011
Table 7: United States Skincare Value Share (%) by Wealth Groups, 2011
Table 8: United States Skincare Value Share (%) by Busy Lives Groups, 2011
Table 9: United States Body Care Consumer Group Share (% market value), 2011
Table 10: United States Depilatories Consumer Group Share (% market value), 2011
Table 11: United States Facial Care Consumer Group Share (% market value), 2011
Table 12: United States Hand Care Consumer Group Share (% market value), 2011
Table 13: United States Make-up Remover Consumer Group Share (% market value), 2011
Table 14: United States Total Body Care Value (US$ millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: United States Total Depilatories Value (US$ millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: United States Total Facial Care Value (US$ millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: United States Total Hand Care Value (US$ millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: United States Total Make-up Remover Value (US$ millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: United States Body Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 20: United States Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 21: United States Depilatories Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 22: United States Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 23: United States Facial Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 24: United States Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 25: United States Hand Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 26: United States Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 27: United States Make-up Remover Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 28: United States Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 29: United States Body Care Consumer Profiles (% consumers by sub-group), 2011
Table 30: United States Depilatories Consumer Profiles (% consumers by sub-group), 2011
Table 31: United States Facial Care Consumer Profiles (% consumers by sub-group), 2011
Table 32: United States Hand Care Consumer Profiles (% consumers by sub-group), 2011
Table 33: United States Make-up Remover Consumer Profiles (% consumers by sub-group), 2011
Table 34: United States Skincare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 35: United States Body Care Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 36: United States Depilatories Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 37: United States Facial Care Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 38: United States Hand Care Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 39: United States Make-up Remover Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 40: United States, Overall Skincare: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 41: United States, Body Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 42: United States, Depilatories: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 43: United States, Facial Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 44: United States, Hand Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 45: United States, Make-up Remover: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 46: United States Skincare Market Value (US$ million), by Category, 2011
Table 47: United States Skincare Market Volume (Ltrs m), by Category, 2011
Table 48: United States Skincare Market Share (US$ million), by Category, 2011
Table 49: United States Skincare Expenditure Per Capita (US$), by Category, 2011
Table 50: United States Skincare Expenditure Per Household (US$), by Category
Table 51: United States Skincare Market Volume Share (Ltrs m), by Category, 2011
Table 52: United States Skincare Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 53: United States Skincare Consumption Per Household (Ltrs m / Households m), by Category, 2011
Table 54: United States Skincare Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
Table 55: United States Body Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 56: United States Depilatories Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 57: United States Facial Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 58: United States Hand Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 59: United States Make-up Remover Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 60: United States: Switchers to Costco for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 61: United States: Switchers From Costco for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 62: United States: Switchers to Delhaize for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 63: United States: Switchers From Delhaize for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 64: United States: Switchers to Kroger for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 65: United States: Switchers to Wal-Mart for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 66: United States: Switchers From Wal-Mart for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 67: United States: Switchers to Other for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 68: United States: Switchers From Other for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 69: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011
Table 70: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011
Table 71: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2011
Table 72: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011
Table 73: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
Table 74: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of FiguresFigure 1: Consumer Panel Report Methodology
Figure 2: United States Skincare Value Share (%), by Age Groups, 2011
Figure 3: United States Skincare Value Share (%), by Gender, 2011
Figure 4: United States Skincare Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: United States Skincare Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: United States Skincare Value Share (%) by Wealth Groups, 2011
Figure 7: United States Skincare Value Share (%) by Busy Lives Groups, 2011
Figure 8: United States Body Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: United States Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: United States Depilatories Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: United States Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: United States Facial Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: United States Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: United States Hand Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: United States Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: United States Make-up Remover Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: United States Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: United States Skincare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 19: United States Skincare Market Share (US$ million), by Category, 2011
Figure 20: United States Skincare Expenditure Per Capita (US$), by Category, 2011
Figure 21: United States Skincare Expenditure Per Household (US$), by Category
Figure 22: United States Skincare Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
Figure 23: United States Body Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 24: United States Depilatories Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 25: United States Facial Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 26: United States Hand Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 27: United States Make-up Remover Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 28: United States: People Who Have Switched Retailer for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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Publisher Name : Canadean

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