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Consumer Trends in the Pasta & Noodles Market in Germany, 2011

Category : Food & Beverages  | Published Date : March-2012 | Pages : 100
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Synopsis
This report provides the results for the Pasta & Noodles market in Germany from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried Noodles and Dried Pasta. Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category. Volume shares in 2011 for brands and private label sales tracked by the survey. Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written? Marketers in the Pasta & Noodles market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Pasta & Noodles market they account for and which consumer trends drive their behavior. What is the current market landscape and what is changing? As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the organized retail market has been characterized by an increased amount of discount and own-brand products. The weak French economy has forced consumers to evaluate and possibly alter their consumption patterns of many products, including Pasta & Noodles. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease. What are the key drivers behind recent market changes? Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. What makes this report unique and essential to read? The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Pasta & Noodles Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Ambient Noodles
2.2.2 Ambient Pasta
2.2.3 Chilled Noodles
2.2.4 Chilled Pasta
2.2.5 Dried Noodles
2.2.6 Dried Pasta
2.3 Behavioral Trends and Market Value
2.3.1 Ambient Noodles
2.3.2 Ambient Pasta
2.3.3 Chilled Noodles
2.3.4 Chilled Pasta
2.3.5 Dried Noodles
2.3.6 Dried Pasta
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Ambient Noodles
3.1.2 Ambient Pasta
3.1.3 Chilled Noodles
3.1.4 Chilled Pasta
3.1.5 Dried Noodles
3.1.6 Dried Pasta
3.2 Consumer Profiles by Product Category
3.2.1 Ambient Noodles
3.2.2 Ambient Pasta
3.2.3 Chilled Noodles
3.2.4 Chilled Pasta
3.2.5 Dried Noodles
3.2.6 Dried Pasta
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Pasta & Noodles Brand Choice and Private Label Shares
4.2.1 Ambient Noodles
4.2.2 Ambient Pasta
4.2.3 Chilled Noodles
4.2.4 Chilled Pasta
4.2.5 Dried Noodles
4.2.6 Dried Pasta
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Pasta & Noodles
5.1.2 Ambient Noodles
5.1.3 Ambient Pasta
5.1.4 Chilled Noodles
5.1.5 Chilled Pasta
5.1.6 Dried Noodles
5.1.7 Dried Pasta
6 Consumption Impact: Market Valuation
6.1 Pasta & Noodles Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Pasta & Noodles Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Pasta & Noodles Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Pasta & Noodles
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Ambient Noodles
7.2.2 Retail Share by Volume - Ambient Pasta
7.2.3 Retail Share by Volume - Chilled Noodles
7.2.4 Retail Share by Volume - Chilled Pasta
7.2.5 Retail Share by Volume - Dried Noodles
7.2.6 Retail Share by Volume - Dried Pasta
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Aldi Switching Analysis
7.3.3 Coop (DE) Switching Analysis
7.3.4 Dirk Rossmann Gmbh Switching Analysis
7.3.5 Edeka Switching Analysis
7.3.6 Globus Switching Analysis
7.3.7 Lekkerland Gmbh & Co. KG Switching Analysis
7.3.8 Metro Group Switching Analysis
7.3.9 Norma Switching Analysis
7.3.10 Rewe Group Switching Analysis
7.3.11 Schwarz Group Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Pasta & Noodles, by Retailer Used
7.4.1 Aldi
7.4.2 Edeka
7.4.3 Globus
7.4.4 Metro Group
7.4.5 Norma
7.4.6 Rewe Group
7.4.7 Schwarz Group
7.4.8 Tengelmann
7.4.9 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of TableTable 1: Volume Units for the Pasta & Noodles Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: Germany Survey Respondent Profile (weighted), 2011
Table 4: Germany Pasta & Noodles Value Share (%), by Age Groups, 2011
Table 5: Germany Pasta & Noodles Value Share (%), by Gender, 2011
Table 6: Germany Pasta & Noodles Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Germany Pasta & Noodles Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Germany Pasta & Noodles Value Share (%) by Wealth Groups, 2011
Table 9: Germany Pasta & Noodles Value Share (%) by Busy Lives Groups, 2011
Table 10: Germany Ambient Noodles Consumer Group Share (% market value), 2011
Table 11: Germany Ambient Pasta Consumer Group Share (% market value), 2011
Table 12: Germany Chilled Noodles Consumer Group Share (% market value), 2011
Table 13: Germany Chilled Pasta Consumer Group Share (% market value), 2011
Table 14: Germany Dried Noodles Consumer Group Share (% market value), 2011
Table 15: Germany Dried Pasta Consumer Group Share (% market value), 2011
Table 16: Germany Total Ambient Noodles Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: Germany Total Ambient Pasta Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Germany Total Chilled Noodles Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Germany Total Chilled Pasta Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Germany Total Dried Noodles Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Germany Total Dried Pasta Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Germany Ambient Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: Germany Ambient Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: Germany Ambient Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Germany Ambient Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Germany Chilled Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Germany Chilled Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Germany Chilled Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Germany Chilled Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Germany Dried Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Germany Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Germany Dried Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Germany Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Germany Ambient Noodles Consumer Profiles (% consumers by sub-group), 2011
Table 35: Germany Ambient Pasta Consumer Profiles (% consumers by sub-group), 2011
Table 36: Germany Chilled Noodles Consumer Profiles (% consumers by sub-group), 2011
Table 37: Germany Chilled Pasta Consumer Profiles (% consumers by sub-group), 2011
Table 38: Germany Dried Noodles Consumer Profiles (% consumers by sub-group), 2011
Table 39: Germany Dried Pasta Consumer Profiles (% consumers by sub-group), 2011
Table 40: Germany Pasta & Noodles Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 41: Germany Ambient Noodles Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 42: Germany Ambient Pasta Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 43: Germany Chilled Noodles Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 44: Germany Chilled Pasta Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 45: Germany Dried Noodles Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 46: Germany Dried Pasta Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: Germany, Overall Pasta & Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 48: Germany, Ambient Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 49: Germany, Ambient Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 50: Germany, Chilled Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 51: Germany, Chilled Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 52: Germany, Dried Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 53: Germany, Dried Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: Germany Pasta & Noodles Market Value (Euro million), by Category, 2011
Table 55: Germany Pasta & Noodles Market Value (US$ million), by Category, 2011
Table 56: Germany Pasta & Noodles Market Volume (Kg m), by Category, 2011
Table 57: Germany Pasta & Noodles Market Share (US$ million), by Category, 2011
Table 58: Germany Pasta & Noodles Expenditure Per Capita (Euro), by Category, 2011
Table 59: Germany Pasta & Noodles Expenditure Per Capita (US$), by Category, 2011
Table 60: Germany Pasta & Noodles Expenditure Per Household (Euro), by Category
Table 61: Germany Pasta & Noodles Expenditure Per Household (US$), by Category
Table 62: Germany Pasta & Noodles Market Volume Share (Kg m), by Category, 2011
Table 63: Germany Pasta & Noodles Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 64: Germany Pasta & Noodles Consumption Per Household (Kg m / Households m), by Category, 2011
Table 65: Germany Pasta & Noodles Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 66: Germany Ambient Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 67: Germany Ambient Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 68: Germany Chilled Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 69: Germany Chilled Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 70: Germany Dried Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 71: Germany Dried Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 72: Germany Switchers to Aldi for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: Germany Switchers From Aldi for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: Germany Switchers to Coop (DE) for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: Germany Switchers From Coop (DE) for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: Germany Switchers to Dirk Rossmann Gmbh for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: Germany Switchers to Edeka for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: Germany Switchers From Edeka for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 79: Germany Switchers to Globus for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: Germany Switchers From Globus for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Germany Switchers to Lekkerland Gmbh & Co. KG for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: Germany Switchers From Lekkerland Gmbh & Co. KG for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: Germany Switchers to Metro Group for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: Germany Switchers From Metro Group for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: Germany Switchers to Norma for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: Germany Switchers From Norma for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: Germany Switchers to Rewe Group for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: Germany Switchers From Rewe Group for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: Germany Switchers to Schwarz Group for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: Germany Switchers From Schwarz Group for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: Germany Switchers to Other for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: Germany Switchers From Other for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: Germany Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2011
Table 94: Germany Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Edeka (% by Subgroup, as tracked by the Survey), 2011
Table 95: Germany Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Globus (% by Subgroup, as tracked by the Survey), 2011
Table 96: Germany Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
Table 97: Germany Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Norma (% by Subgroup, as tracked by the Survey), 2011
Table 98: Germany Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Rewe Group (% by Subgroup, as tracked by the Survey), 2011
Table 99: Germany Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup, as tracked by the Survey), 2011
Table 100: Germany Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Tengelmann (% by Subgroup, as tracked by the Survey), 2011
Table 101: Germany Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of FiguresFigure 1: Consumer Panel Report Methodology
Figure 2: Germany Pasta & Noodles Value Share (%), by Age Groups, 2011
Figure 3: Germany Pasta & Noodles Value Share (%), by Gender, 2011
Figure 4: Germany Pasta & Noodles Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Germany Pasta & Noodles Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Germany Pasta & Noodles Value Share (%) by Wealth Groups, 2011
Figure 7: Germany Pasta & Noodles Value Share (%) by Busy Lives Groups, 2011
Figure 8: Germany Ambient Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Germany Ambient Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Germany Ambient Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Germany Ambient Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Germany Chilled Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Germany Chilled Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Germany Chilled Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Germany Chilled Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Germany Dried Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Germany Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Germany Dried Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Germany Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Germany Pasta & Noodles Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 21: Germany Pasta & Noodles Market Share (US$ million), by Category, 2011
Figure 22: Germany Pasta & Noodles Expenditure Per Capita (US$), by Category, 2011
Figure 23: Germany Pasta & Noodles Expenditure Per Household (US$), by Category
Figure 24: Germany Pasta & Noodles Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 25: Germany Ambient Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 26: Germany Ambient Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 27: Germany Chilled Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 28: Germany Chilled Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 29: Germany Dried Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: Germany Dried Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: Germany People Who Have Switched Retailer for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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Publisher Name : Canadean

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