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Consumer Trends in the Oral Hygiene Market in France, 2011

Category : Healthcare  | Published Date : March-2012 | Pages : 99
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Synopsis
This report provides the results for the Oral Hygiene market in France from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste. Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category. Volume shares in 2011 for brands and private label sales tracked by the survey. Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written? Marketers in the Oral Hygiene market in France face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Oral Hygiene market they account for and which consumer trends drive their behavior. What is the current market landscape and what is changing? In a market characterized by set personal care routines and ingrained habits typically lasting a life time a key to longer terms success is the need to attract new customers and encourage consumption frequency. In the future the ability to target the specific trends that encourage consumers to switch either brands or categories will be key for future success. What are the key drivers behind recent market changes? Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. What makes this report unique and essential to read? The survey-based data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Oral Hygiene Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Breath Fresheners (non Confectionery)
2.2.2 Dental Floss
2.2.3 Denture Care
2.2.4 Mouthwash
2.2.5 Toothbrushes & Replacement Heads
2.2.6 Toothpaste
2.3 Behavioral Trends and Market Value
2.3.1 Breath Fresheners (non Confectionery)
2.3.2 Dental Floss
2.3.3 Denture Care
2.3.4 Mouthwash
2.3.5 Toothbrushes & Replacement Heads
2.3.6 Toothpaste
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Breath Fresheners (non Confectionery)
3.1.2 Dental Floss
3.1.3 Denture Care
3.1.4 Mouthwash
3.1.5 Toothbrushes & Replacement Heads
3.1.6 Toothpaste
3.2 Consumer Profiles by Product Category
3.2.1 Breath Fresheners (non Confectionery)
3.2.2 Dental Floss
3.2.3 Denture Care
3.2.4 Mouthwash
3.2.5 Toothbrushes & Replacement Heads
3.2.6 Toothpaste
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Oral Hygiene Brand Choice and Private Label Shares
4.2.1 Breath Fresheners (non Confectionery)
4.2.2 Dental Floss
4.2.3 Denture Care
4.2.4 Mouthwash
4.2.5 Toothbrushes & Replacement Heads
4.2.6 Toothpaste
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Oral Hygiene
5.1.2 Breath Fresheners (non Confectionery)
5.1.3 Dental Floss
5.1.4 Denture Care
5.1.5 Mouthwash
5.1.6 Toothbrushes & Replacement Heads
5.1.7 Toothpaste
6 Consumption Impact: Market Valuation
6.1 Oral Hygiene Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Oral Hygiene Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Oral Hygiene Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share by Category
7.1.1 Retail Share by Volume - Breath Fresheners (non Confectionery)
7.1.2 Retail Share by Volume - Dental Floss
7.1.3 Retail Share by Volume - Denture Care
7.1.4 Retail Share by Volume - Mouthwash
7.1.5 Retail Share by Volume - Toothbrushes & Replacement Heads
7.1.6 Retail Share by Volume - Toothpaste
7.2 Levels of Retailer Switching in the Last Six Months
7.2.1 Matrix of Switching Behavior in Last Six Months of 2011
7.2.2 Auchan Switching Analysis
7.2.3 Carrefour Switching Analysis
7.2.4 Casino Switching Analysis
7.2.5 Cora Switching Analysis
7.2.6 Francap Switching Analysis
7.2.7 ITM (Intermarché) Switching Analysis
7.2.8 Leclerc Switching Analysis
7.2.9 Louis Delhaize Switching Analysis
7.2.10 Monoprix Switching Analysis
7.2.11 Système U Switching Analysis
7.2.12 Other Switching Analysis
7.3 Profiles of End-Consumers of Oral Hygiene, by Retailer Used
7.3.1 Auchan
7.3.2 Carrefour
7.3.3 Casino
7.3.4 Cora
7.3.5 ITM (Intermarché)
7.3.6 Leclerc
7.3.7 Monoprix
7.3.8 Système U
7.3.9 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of TableTable 1: Volume Units for the Oral Hygiene Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: France Survey Respondent Profile (weighted), 2011
Table 4: France Oral Hygiene Value Share (%), by Age Groups, 2011
Table 5: France Oral Hygiene Value Share (%), by Gender, 2011
Table 6: France Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: France Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
Table 8: France Oral Hygiene Value Share (%) by Wealth Groups, 2011
Table 9: France Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
Table 10: France Breath Fresheners (non Confectionery) Consumer Group Share (% market value), 2011
Table 11: France Dental Floss Consumer Group Share (% market value), 2011
Table 12: France Denture Care Consumer Group Share (% market value), 2011
Table 13: France Mouthwash Consumer Group Share (% market value), 2011
Table 14: France Toothbrushes & Replacement Heads Consumer Group Share (% market value), 2011
Table 15: France Toothpaste Consumer Group Share (% market value), 2011
Table 16: France Total Breath Fresheners (non Confectionery) Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: France Total Dental Floss Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: France Total Denture Care Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: France Total Mouthwash Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: France Total Toothbrushes & Replacement Heads Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: France Total Toothpaste Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: France Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: France Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: France Dental Floss Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: France Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: France Denture Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: France Denture Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: France Mouthwash Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: France Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: France Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: France Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: France Toothpaste Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: France Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: France Breath Fresheners (non Confectionery) Consumer Profiles (% consumers by sub-group), 2011
Table 35: France Dental Floss Consumer Profiles (% consumers by sub-group), 2011
Table 36: France Denture Care Consumer Profiles (% consumers by sub-group), 2011
Table 37: France Mouthwash Consumer Profiles (% consumers by sub-group), 2011
Table 38: France Toothbrushes & Replacement Heads Consumer Profiles (% consumers by sub-group), 2011
Table 39: France Toothpaste Consumer Profiles (% consumers by sub-group), 2011
Table 40: France Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 41: France Breath Fresheners (non Confectionery) Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 42: France Dental Floss Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 43: France Denture Care Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 44: France Mouthwash Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 45: France Toothbrushes & Replacement Heads Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 46: France Toothpaste Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: France, Overall Oral Hygiene: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 48: France, Breath Fresheners (non Confectionery): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 49: France, Dental Floss: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 50: France, Denture Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 51: France, Mouthwash: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 52: France, Toothbrushes & Replacement Heads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 53: France, Toothpaste: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: France Oral Hygiene Market Value (Euro million), by Category, 2011
Table 55: France Oral Hygiene Market Value (US$ million), by Category, 2011
Table 56: France Oral Hygiene Market Volume (Ltrs m or Units m), by Category, 2011
Table 57: France Oral Hygiene Market Share (US$ million), by Category, 2011
Table 58: France Oral Hygiene Expenditure Per Capita (Euro), by Category, 2011
Table 59: France Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
Table 60: France Oral Hygiene Expenditure Per Household (Euro), by Category
Table 61: France Oral Hygiene Expenditure Per Household (US$), by Category
Table 62: France Oral Hygiene Market Volume Share (Ltrs m or Units m), by Category, 2011
Table 63: France Oral Hygiene Consumption Per Capita, by Category, 2011
Table 64: France Oral Hygiene Consumption Per Household, by Category, 2011
Table 65: France Breath Fresheners (non Confectionery) Survey-tracked Retailer Shares by Volume (Units m), 2011
Table 66: France Dental Floss Survey-tracked Retailer Shares by Volume (Units m), 2011
Table 67: France Denture Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 68: France Mouthwash Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 69: France Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume (Units m), 2011
Table 70: France Toothpaste Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 71: France: Switchers to Auchan for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 72: France: Switchers From Auchan for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: France: Switchers to Carrefour for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: France: Switchers From Carrefour for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: France: Switchers to Casino for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: France: Switchers From Casino for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: France: Switchers to Cora for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: France: Switchers From Cora for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 79: France: Switchers to Francap for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: France: Switchers From Francap for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: France: Switchers to ITM (Intermarché) for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: France: Switchers From ITM (Intermarché) for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: France: Switchers to Leclerc for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: France: Switchers From Leclerc for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: France: Switchers to Louis Delhaize for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: France: Switchers From Louis Delhaize for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: France: Switchers to Monoprix for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: France: Switchers From Monoprix for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: France: Switchers to Système U for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: France: Switchers From Système U for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: France: Switchers to Other for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: France: Switchers From Other for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 94: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 95: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
Table 96: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Cora (% by Subgroup, as tracked by the Survey), 2011
Table 97: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From ITM (Intermarché) (% by Subgroup, as tracked by the Survey), 2011
Table 98: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2011
Table 99: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Monoprix (% by Subgroup, as tracked by the Survey), 2011
Table 100: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Système U (% by Subgroup, as tracked by the Survey), 2011
Table 101: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of FiguresFigure 1: Consumer Panel Report Methodology
Figure 2: France Oral Hygiene Value Share (%), by Age Groups, 2011
Figure 3: France Oral Hygiene Value Share (%), by Gender, 2011
Figure 4: France Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: France Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: France Oral Hygiene Value Share (%) by Wealth Groups, 2011
Figure 7: France Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
Figure 8: France Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: France Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: France Dental Floss Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: France Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: France Denture Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: France Denture Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: France Mouthwash Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: France Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: France Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: France Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: France Toothpaste Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: France Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: France Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 21: France Oral Hygiene Market Share (US$ million), by Category, 2011
Figure 22: France Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
Figure 23: France Oral Hygiene Expenditure Per Household (US$), by Category
Figure 24: France Breath Fresheners (non Confectionery) Survey-tracked Retailer Shares by Volume (Units m), 2011
Figure 25: France Dental Floss Survey-tracked Retailer Shares by Volume (Units m), 2011
Figure 26: France Denture Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 27: France Mouthwash Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 28: France Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume (Units m), 2011
Figure 29: France Toothpaste Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 30: France: People Who Have Switched Retailer for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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Publisher Name : Canadean

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