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Consumer Trends in the Fish & Seafood Market in Spain, 2011

Category : Food & Beverages  | Published Date : Apr-2012 | Pages : 82
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Synopsis
This report provides the results for the Fish & Seafood market in Spain from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: Ambient Fish & Seafood, Dried Fish & Seafood, Fresh Fish & Seafood (counter), Frozen Fish & Seafood, Raw Packaged Fish & Seafood – Processed Pieces, Raw Packaged Fish & Seafood – Whole Cuts. Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category. Volume shares in 2011 for brands and private label sales tracked by the survey. Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written? Marketers in the Fish & Seafood market in Spain face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Fish & Seafood market they account for and which consumer trends drive their behavior. What is the current market landscape and what is changing? Most Fish & Seafood categories are already well established in Spain, and outside of population trends the opportunities for volume growth appear limited, unless innovations can find areas of latent demand. Instead the Fish & Seafood industry should seek to find ways of offering greater value to Spanish consumers in order to drive value growth. However, this will be difficult given the weak state of the Spanish economy and its low consumer confidence. What are the key drivers behind recent market changes? Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. What makes this report unique and essential to read? The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Fish & Seafood Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Ambient Fish & Seafood
2.2.2 Dried Fish & Seafood
2.2.3 Fresh Fish & Seafood (counter)
2.2.4 Frozen Fish & Seafood
2.2.5 Raw Packaged Fish & Seafood - processed pieces
2.2.6 Raw Packaged Fish & Seafood - whole cuts
2.3 Behavioral Trends and Market Value
2.3.1 Ambient Fish & Seafood
2.3.2 Dried Fish & Seafood
2.3.3 Fresh Fish & Seafood (counter)
2.3.4 Frozen Fish & Seafood
2.3.5 Raw Packaged Fish & Seafood - processed pieces
2.3.6 Raw Packaged Fish & Seafood - whole cuts
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Ambient Fish & Seafood
3.1.2 Dried Fish & Seafood
3.1.3 Fresh Fish & Seafood (counter)
3.1.4 Frozen Fish & Seafood
3.1.5 Raw Packaged Fish & Seafood - processed pieces
3.1.6 Raw Packaged Fish & Seafood - whole cuts
3.2 Consumer Profiles by Product Category
3.2.1 Ambient Fish & Seafood
3.2.2 Dried Fish & Seafood
3.2.3 Fresh Fish & Seafood (counter)
3.2.4 Frozen Fish & Seafood
3.2.5 Raw Packaged Fish & Seafood - processed pieces
3.2.6 Raw Packaged Fish & Seafood - whole cuts
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Fish & Seafood Brand Choice and Private Label Shares
4.2.1 Ambient Fish & Seafood
4.2.2 Dried Fish & Seafood
4.2.3 Frozen Fish & Seafood
4.2.4 Raw Packaged Fish & Seafood - processed pieces
4.2.5 Raw Packaged Fish & Seafood - whole cuts
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Fish & Seafood
5.1.2 Ambient Fish & Seafood
5.1.3 Dried Fish & Seafood
5.1.4 Fresh Fish & Seafood (counter)
5.1.5 Frozen Fish & Seafood
5.1.6 Raw Packaged Fish & Seafood - processed pieces
5.1.7 Raw Packaged Fish & Seafood - whole cuts
6 Consumption Impact: Market Valuation
6.1 Fish & Seafood Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Fish & Seafood Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Fish & Seafood Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Fish & Seafood
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Ambient Fish & Seafood
7.2.2 Retail Share by Volume - Dried Fish & Seafood
7.2.3 Retail Share by Volume - Fresh Fish & Seafood (counter)
7.2.4 Retail Share by Volume - Frozen Fish & Seafood
7.2.5 Retail Share by Volume - Raw Packaged Fish & Seafood - processed pieces
7.2.6 Retail Share by Volume - Raw Packaged Fish & Seafood - whole cuts
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching Analysis
7.3.3 Carrefour Switching Analysis
7.3.4 Schwarz Group Switching Analysis
7.3.5 Other Switching Analysis
7.4 Profiles of End-Consumers of Fish & Seafood, by Retailer Used
7.4.1 Auchan
7.4.2 Carrefour
7.4.3 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of TableTable 1: Volume Units for the Fish & Seafood Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: Spain Survey Respondent Profile (weighted), 2011
Table 4: Spain Fish & Seafood Value Share (%), by Age Groups, 2011
Table 5: Spain Fish & Seafood Value Share (%), by Gender, 2011
Table 6: Spain Fish & Seafood Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Spain Fish & Seafood Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Spain Fish & Seafood Value Share (%) by Wealth Groups, 2011
Table 9: Spain Fish & Seafood Value Share (%) by Busy Lives Groups, 2011
Table 10: Spain Ambient Fish & Seafood Consumer Group Share (% market value), 2011
Table 11: Spain Dried Fish & Seafood Consumer Group Share (% market value), 2011
Table 12: Spain Fresh Fish & Seafood (counter) Consumer Group Share (% market value), 2011
Table 13: Spain Frozen Fish & Seafood Consumer Group Share (% market value), 2011
Table 14: Spain Raw Packaged Fish & Seafood - processed pieces Consumer Group Share (% market value), 2011
Table 15: Spain Raw Packaged Fish & Seafood - whole cuts Consumer Group Share (% market value), 2011
Table 16: Spain Total Ambient Fish & Seafood Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: Spain Total Dried Fish & Seafood Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Spain Total Fresh Fish & Seafood (counter) Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Spain Total Frozen Fish & Seafood Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Spain Total Raw Packaged Fish & Seafood - processed pieces Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Spain Total Raw Packaged Fish & Seafood - whole cuts Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Spain Ambient Fish & Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: Spain Ambient Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: Spain Dried Fish & Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Spain Dried Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Spain Fresh Fish & Seafood (counter) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Spain Fresh Fish & Seafood (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Spain Frozen Fish & Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Spain Frozen Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Spain Raw Packaged Fish & Seafood - processed pieces Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Spain Raw Packaged Fish & Seafood - processed pieces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Spain Raw Packaged Fish & Seafood - whole cuts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Spain Raw Packaged Fish & Seafood - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Spain Ambient Fish & Seafood Consumer Profiles (% consumers by sub-group), 2011
Table 35: Spain Dried Fish & Seafood Consumer Profiles (% consumers by sub-group), 2011
Table 36: Spain Fresh Fish & Seafood (counter) Consumer Profiles (% consumers by sub-group), 2011
Table 37: Spain Frozen Fish & Seafood Consumer Profiles (% consumers by sub-group), 2011
Table 38: Spain Raw Packaged Fish & Seafood - processed pieces Consumer Profiles (% consumers by sub-group), 2011
Table 39: Spain Raw Packaged Fish & Seafood - whole cuts Consumer Profiles (% consumers by sub-group), 2011
Table 40: Spain Fish & Seafood Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 41: Spain Ambient Fish & Seafood Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 42: Spain Dried Fish & Seafood Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 43: Spain Frozen Fish & Seafood Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 44: Spain Raw Packaged Fish & Seafood - processed pieces Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 45: Spain Raw Packaged Fish & Seafood - whole cuts Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 46: Spain, Overall Fish & Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 47: Spain, Ambient Fish & Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 48: Spain, Dried Fish & Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 49: Spain, Fresh Fish & Seafood (counter): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 50: Spain, Frozen Fish & Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 51: Spain, Raw Packaged Fish & Seafood - processed pieces: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 52: Spain, Raw Packaged Fish & Seafood - whole cuts: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 53: Spain Fish & Seafood Market Value (Euro million), by Category, 2011
Table 54: Spain Fish & Seafood Market Value (US$ million), by Category, 2011
Table 55: Spain Fish & Seafood Market Volume (Kg m), by Category, 2011
Table 56: Spain Fish & Seafood Market Share (US$ million), by Category, 2011
Table 57: Spain Fish & Seafood Expenditure Per Capita (Euro), by Category, 2011
Table 58: Spain Fish & Seafood Expenditure Per Capita (US$), by Category, 2011
Table 59: Spain Fish & Seafood Expenditure Per Household (Euro), by Category, 2011
Table 60: Spain Fish & Seafood Expenditure Per Household (US$), by Category, 2011
Table 61: Spain Fish & Seafood Market Volume Share (Kg m), by Category, 2011
Table 62: Spain Fish & Seafood Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 63: Spain Fish & Seafood Consumption Per Household (Kg m / Households m), by Category, 2011
Table 64: Spain Fish & Seafood Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 65: Spain Ambient Fish & Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 66: Spain Dried Fish & Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 67: Spain Fresh Fish & Seafood (counter) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 68: Spain Frozen Fish & Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 69: Spain Raw Packaged Fish & Seafood - processed pieces Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 70: Spain Raw Packaged Fish & Seafood - whole cuts Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 71: Spain Switchers to Auchan for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 72: Spain Switchers From Auchan for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: Spain Switchers to Carrefour for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: Spain Switchers From Carrefour for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: Spain Switchers to Schwarz Group for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: Spain Switchers to Other for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: Spain Switchers From Other for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: Spain Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 79: Spain Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 80: Spain Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of FiguresFigure 1: Consumer Panel Report Methodology
Figure 2: Spain Fish & Seafood Value Share (%), by Age Groups, 2011
Figure 3: Spain Fish & Seafood Value Share (%), by Gender, 2011
Figure 4: Spain Fish & Seafood Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Spain Fish & Seafood Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Spain Fish & Seafood Value Share (%) by Wealth Groups, 2011
Figure 7: Spain Fish & Seafood Value Share (%) by Busy Lives Groups, 2011
Figure 8: Spain Ambient Fish & Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Spain Ambient Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Spain Dried Fish & Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Spain Dried Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Spain Fresh Fish & Seafood (counter) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Spain Fresh Fish & Seafood (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Spain Frozen Fish & Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Spain Frozen Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Spain Raw Packaged Fish & Seafood - processed pieces Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Spain Raw Packaged Fish & Seafood - processed pieces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Spain Raw Packaged Fish & Seafood - whole cuts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Spain Raw Packaged Fish & Seafood - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Spain Fish & Seafood Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 21: Spain Fish & Seafood Market Share (US$ million), by Category, 2011
Figure 22: Spain Fish & Seafood Expenditure Per Capita (US$), by Category, 2011
Figure 23: Spain Fish & Seafood Expenditure Per Household (US$), by Category, 2011
Figure 24: Spain Fish & Seafood Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 25: Spain Ambient Fish & Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 26: Spain Dried Fish & Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 27: Spain Fresh Fish & Seafood (counter) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 28: Spain Frozen Fish & Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 29: Spain Raw Packaged Fish & Seafood - processed pieces Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: Spain Raw Packaged Fish & Seafood - whole cuts Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: Spain People Who Have Switched Retailer for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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Publisher Name : Canadean

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