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Consumer Trends in the Bakery & Cereals Market in Brazil, 2011

Category : Food & Beverages  | Published Date : March-2012 | Pages : 152
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Synopsis
This report provides the results for the Bakery & Cereals market in Brazil from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: Baking Ingredients, Baking Mixes, Bread & RollsCakes, Pastries & Sweet Pies, Cereal Bars, Cereals, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits. Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category. Volume shares in 2011 for brands and private label sales tracked by the survey. Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written? Marketers in the Bakery & Cereals market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Bakery & Cereals market they account for and which consumer trends drive their behavior. What is the current market landscape and what is changing? As Brazil undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential. What are the key drivers behind recent market changes? Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. What makes this report unique and essential to read? The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Bakery & Cereals Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Baking Ingredients
2.2.2 Baking Mixes
2.2.3 Bread & Rolls
2.2.4 Cakes, Pastries & Sweet Pies
2.2.5 Cereal Bars
2.2.6 Cereals
2.2.7 Cookies (Sweet Biscuits)
2.2.8 Dough Products
2.2.9 Energy Bars
2.2.10 Morning Goods
2.2.11 Savory Biscuits
2.3 Behavioral Trends and Market Value
2.3.1 Baking Ingredients
2.3.2 Baking Mixes
2.3.3 Bread & Rolls
2.3.4 Cakes, Pastries & Sweet Pies
2.3.5 Cereal Bars
2.3.6 Cereals
2.3.7 Cookies (Sweet Biscuits)
2.3.8 Dough Products
2.3.9 Energy Bars
2.3.10 Morning Goods
2.3.11 Savory Biscuits
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Baking Ingredients
3.1.2 Baking Mixes
3.1.3 Bread & Rolls
3.1.4 Cakes, Pastries & Sweet Pies
3.1.5 Cereal Bars
3.1.6 Cereals
3.1.7 Cookies (Sweet Biscuits)
3.1.8 Dough Products
3.1.9 Energy Bars
3.1.10 Morning Goods
3.1.11 Savory Biscuits
3.2 Consumer Profiles by Product Category
3.2.1 Baking Ingredients
3.2.2 Baking Mixes
3.2.3 Bread & Rolls
3.2.4 Cakes, Pastries & Sweet Pies
3.2.5 Cereal Bars
3.2.6 Cereals
3.2.7 Cookies (Sweet Biscuits)
3.2.8 Dough Products
3.2.9 Energy Bars
3.2.10 Morning Goods
3.2.11 Savory Biscuits
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Bakery & Cereals Brand Choice and Private Label Shares
4.2.1 Baking Ingredients
4.2.2 Baking Mixes
4.2.3 Bread & Rolls
4.2.4 Cakes, Pastries & Sweet Pies
4.2.5 Cereal Bars
4.2.6 Cereals
4.2.7 Cookies (Sweet Biscuits)
4.2.8 Dough Products
4.2.9 Energy Bars
4.2.10 Morning Goods
4.2.11 Savory Biscuits
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Bakery & Cereals
5.1.2 Baking Ingredients
5.1.3 Baking Mixes
5.1.4 Bread & Rolls
5.1.5 Cakes, Pastries & Sweet Pies
5.1.6 Cereal Bars
5.1.7 Cereals
5.1.8 Cookies (Sweet Biscuits)
5.1.9 Dough Products
5.1.10 Energy Bars
5.1.11 Morning Goods
5.1.12 Savory Biscuits
6 Consumption Impact: Market Valuation
6.1 Bakery & Cereals Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Bakery & Cereals Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Bakery & Cereals Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
7.1 Retailer Shares by Volume of Organized Retail
7.1.1 Retailer Share by Volume of Organized Retail in Bakery & Cereals
7.2 Retailer Volume Share by Category of Organized Retail
7.2.1 Retail Share by Volume of Organized Retail - Baking Ingredients
7.2.2 Retail Share by Volume of Organized Retail - Baking Mixes
7.2.3 Retail Share by Volume of Organized Retail - Bread & Rolls
7.2.4 Retail Share by Volume of Organized Retail - Cakes, Pastries & Sweet Pies
7.2.5 Retail Share by Volume of Organized Retail - Cereal Bars
7.2.6 Retail Share by Volume of Organized Retail - Cereals
7.2.7 Retail Share by Volume of Organized Retail - Cookies (Sweet Biscuits)
7.2.8 Retail Share by Volume of Organized Retail - Dough Products
7.2.9 Retail Share by Volume of Organized Retail - Energy Bars
7.2.10 Retail Share by Volume of Organized Retail - Morning Goods
7.2.11 Retail Share by Volume of Organized Retail - Savory Biscuits
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Carrefour Switching Analysis
7.3.3 Casino Switching Analysis
7.3.4 Companhia Brasileira de Distribuicao Switching Analysis
7.3.5 Drogasil S.A. Switching Analysis
7.3.6 G.Barbosa Switching Analysis
7.3.7 Irmaos Bretas Switching Analysis
7.3.8 Lojas Americanas Switching Analysis
7.3.9 Prezunic Switching Analysis
7.3.10 SHV Makro Switching Analysis
7.3.11 Wal-Mart Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Bakery & Cereals, by Retailer Used
7.4.1 A. Angeloni
7.4.2 Carrefour
7.4.3 Cia Zaffari
7.4.4 Companhia Brasileira de Distribuicao
7.4.5 Coop Cooperativa de Consumo
7.4.6 G.Barbosa
7.4.7 Irmaos Bretas
7.4.8 Irmaos Muffato
7.4.9 Lojas Americanas
7.4.10 Prezunic
7.4.11 SHV Makro
7.4.12 Wal-Mart
7.4.13 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of TableTable 1: Volume Units for the Bakery & Cereals Market
Table 2: Foreign Exchange Rate – BRL Vs. US$, 2011
Table 3: Brazil Survey Respondent Profile (weighted), 2011
Table 4: Brazil Bakery & Cereals Value Share (%), by Age Groups, 2011
Table 5: Brazil Bakery & Cereals Value Share (%), by Gender, 2011
Table 6: Brazil Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Brazil Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Brazil Bakery & Cereals Value Share (%) by Wealth Groups, 2011
Table 9: Brazil Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
Table 10: Brazil Baking Ingredients Consumer Group Share (% market value), 2011
Table 11: Brazil Baking Mixes Consumer Group Share (% market value), 2011
Table 12: Brazil Bread & Rolls Consumer Group Share (% market value), 2011
Table 13: Brazil Cakes, Pastries & Sweet Pies Consumer Group Share (% market value), 2011
Table 14: Brazil Cereal Bars Consumer Group Share (% market value), 2011
Table 15: Brazil Cereals Consumer Group Share (% market value), 2011
Table 16: Brazil Cookies (Sweet Biscuits) Consumer Group Share (% market value), 2011
Table 17: Brazil Dough Products Consumer Group Share (% market value), 2011
Table 18: Brazil Energy Bars Consumer Group Share (% market value), 2011
Table 19: Brazil Morning Goods Consumer Group Share (% market value), 2011
Table 20: Brazil Savory Biscuits Consumer Group Share (% market value), 2011
Table 21: Brazil Total Baking Ingredients Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Brazil Total Baking Mixes Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: Brazil Total Bread & Rolls Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: Brazil Total Cakes, Pastries & Sweet Pies Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 25: Brazil Total Cereal Bars Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 26: Brazil Total Cereals Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 27: Brazil Total Cookies (Sweet Biscuits) Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 28: Brazil Total Dough Products Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 29: Brazil Total Energy Bars Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 30: Brazil Total Morning Goods Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 31: Brazil Total Savory Biscuits Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 32: Brazil Baking Ingredients Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Brazil Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Brazil Baking Mixes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: Brazil Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: Brazil Bread & Rolls Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: Brazil Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: Brazil Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 39: Brazil Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 40: Brazil Cereal Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 41: Brazil Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 42: Brazil Cereals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 43: Brazil Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 44: Brazil Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 45: Brazil Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 46: Brazil Dough Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 47: Brazil Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 48: Brazil Energy Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 49: Brazil Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 50: Brazil Morning Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 51: Brazil Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 52: Brazil Savory Biscuits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 53: Brazil Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 54: Brazil Baking Ingredients Consumer Profiles (% consumers by sub-group), 2011
Table 55: Brazil Baking Mixes Consumer Profiles (% consumers by sub-group), 2011
Table 56: Brazil Bread & Rolls Consumer Profiles (% consumers by sub-group), 2011
Table 57: Brazil Cakes, Pastries & Sweet Pies Consumer Profiles (% consumers by sub-group), 2011
Table 58: Brazil Cereal Bars Consumer Profiles (% consumers by sub-group), 2011
Table 59: Brazil Cereals Consumer Profiles (% consumers by sub-group), 2011
Table 60: Brazil Cookies (Sweet Biscuits) Consumer Profiles (% consumers by sub-group), 2011
Table 61: Brazil Dough Products Consumer Profiles (% consumers by sub-group), 2011
Table 62: Brazil Energy Bars Consumer Profiles (% consumers by sub-group), 2011
Table 63: Brazil Morning Goods Consumer Profiles (% consumers by sub-group), 2011
Table 64: Brazil Savory Biscuits Consumer Profiles (% consumers by sub-group), 2011
Table 65: Brazil Bakery & Cereals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 66: Brazil Baking Ingredients Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 67: Brazil Baking Mixes Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 68: Brazil Bread & Rolls Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 69: Brazil Cakes, Pastries & Sweet Pies Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 70: Brazil Cereal Bars Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 71: Brazil Cereals Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 72: Brazil Cookies (Sweet Biscuits) Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 73: Brazil Dough Products Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 74: Brazil Energy Bars Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 75: Brazil Morning Goods Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 76: Brazil Savory Biscuits Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 77: Brazil, Overall Bakery & Cereals: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 78: Brazil, Baking Ingredients: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 79: Brazil, Baking Mixes: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 80: Brazil, Bread & Rolls: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 81: Brazil, Cakes, Pastries & Sweet Pies: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 82: Brazil, Cereal Bars: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 83: Brazil, Cereals: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 84: Brazil, Cookies (Sweet Biscuits): Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 85: Brazil, Dough Products: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 86: Brazil, Energy Bars: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 87: Brazil, Morning Goods: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 88: Brazil, Savory Biscuits: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 89: Brazil Bakery & Cereals Market Value (Brazilian Real million), by Category, 2011
Table 90: Brazil Bakery & Cereals Market Value (US$ million), by Category, 2011
Table 91: Brazil Bakery & Cereals Market Volume (Kg m), by Category, 2011
Table 92: Brazil Bakery & Cereals Market Share (US$ million), by Category, 2011
Table 93: Brazil Bakery & Cereals Expenditure Per Capita (Brazilian Real), by Category, 2011
Table 94: Brazil Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
Table 95: Brazil Bakery & Cereals Expenditure Per Household (Brazilian Real), by Category
Table 96: Brazil Bakery & Cereals Expenditure Per Household (US$), by Category
Table 97: Brazil Bakery & Cereals Market Volume Share (Kg m), by Category, 2011
Table 98: Brazil Bakery & Cereals Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 99: Brazil Bakery & Cereals Consumption Per Household (Kg m / Households m), by Category, 2011
Table 100: Brazil Bakery & Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Table 101: Brazil Baking Ingredients Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 102: Brazil Baking Mixes Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 103: Brazil Bread & Rolls Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 104: Brazil Cakes, Pastries & Sweet Pies Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 105: Brazil Cereal Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 106: Brazil Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 107: Brazil Cookies (Sweet Biscuits) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 108: Brazil Dough Products Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 109: Brazil Energy Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 110: Brazil Morning Goods Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 111: Brazil Savory Biscuits Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 112: Brazil Switchers to Carrefour for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 113: Brazil Switchers From Carrefour for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 114: Brazil Switchers to Casino for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 115: Brazil Switchers From Casino for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 116: Brazil Switchers to Companhia Brasileira de Distribuicao for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 117: Brazil Switchers From Companhia Brasileira de Distribuicao for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 118: Brazil Switchers to Drogasil S.A. for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 119: Brazil Switchers From Drogasil S.A. for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 120: Brazil Switchers to G.Barbosa for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 121: Brazil Switchers From G.Barbosa for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 122: Brazil Switchers to Irmaos Bretas for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 123: Brazil Switchers From Irmaos Bretas for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 124: Brazil Switchers to Lojas Americanas for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 125: Brazil Switchers From Lojas Americanas for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 126: Brazil Switchers to Prezunic for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 127: Brazil Switchers From Prezunic for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 128: Brazil Switchers to SHV Makro for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 129: Brazil Switchers From SHV Makro for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 130: Brazil Switchers to Wal-Mart for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 131: Brazil Switchers From Wal-Mart for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 132: Brazil Switchers to Other for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 133: Brazil Switchers From Other for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 134: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From A. Angeloni (% by Subgroup, as tracked by the Survey), 2011
Table 135: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 136: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup, as tracked by the Survey), 2011
Table 137: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2011
Table 138: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Coop Cooperativa de Consumo (% by Subgroup, as tracked by the Survey), 2011
Table 139: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup, as tracked by the Survey), 2011
Table 140: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2011
Table 141: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Irmaos Muffato (% by Subgroup, as tracked by the Survey), 2011
Table 142: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2011
Table 143: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2011
Table 144: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From SHV Makro (% by Subgroup, as tracked by the Survey), 2011
Table 145: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
Table 146: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of FiguresFigure 1: Consumer Panel Report Methodology
Figure 2: Brazil Bakery & Cereals Value Share (%), by Age Groups, 2011
Figure 3: Brazil Bakery & Cereals Value Share (%), by Gender, 2011
Figure 4: Brazil Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Brazil Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Brazil Bakery & Cereals Value Share (%) by Wealth Groups, 2011
Figure 7: Brazil Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
Figure 8: Brazil Baking Ingredients Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Brazil Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Brazil Baking Mixes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Brazil Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Brazil Bread & Rolls Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Brazil Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Brazil Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Brazil Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Brazil Cereal Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Brazil Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Brazil Cereals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Brazil Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Brazil Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Brazil Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Brazil Dough Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 23: Brazil Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 24: Brazil Energy Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 25: Brazil Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 26: Brazil Morning Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 27: Brazil Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 28: Brazil Savory Biscuits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 29: Brazil Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 30: Brazil Bakery & Cereals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 31: Brazil Bakery & Cereals Market Share (US$ million), by Category, 2011
Figure 32: Brazil Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
Figure 33: Brazil Bakery & Cereals Expenditure Per Household (US$), by Category
Figure 34: Brazil Bakery & Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Figure 35: Brazil Baking Ingredients Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 36: Brazil Baking Mixes Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 37: Brazil Bread & Rolls Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 38: Brazil Cakes, Pastries & Sweet Pies Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 39: Brazil Cereal Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 40: Brazil Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 41: Brazil Cookies (Sweet Biscuits) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 42: Brazil Dough Products Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 43: Brazil Energy Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 44: Brazil Morning Goods Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 45: Brazil Savory Biscuits Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 46: Brazil People Who Have Switched Retailer for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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