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Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Ice Cream Market

Category : Food & Beverages  | Published Date : Jun-2014 | Pages : 56
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Synopsis
Understanding Consumer Trends and Drivers of Behavior in the Indian Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Scope
Understanding Consumer Trends and Drivers of Behavior in the Indian Ice Cream Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate. Get access to: • Key consumer demographic groups driving consumption within the Indian market. The figures showcase the number of times consumers of specific ages and genders consume Ice Cream, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall) • Market value and volumes over 2008–2018 for the India and nine other countries to give a global context • The degree of influence that the 20 key consumer trends identified by Canadean have on Ice Cream consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future • Examples of international and India-specific product innovation targeting key consumer needs
Summary
• Indian consumers prioritize the fun that ice cream products can offer above all else • India experiences an above average need for ethical Ice Cream due to its large vegetarian and Hindu populations • Manufacturers should target India’s booming young population, as well as overstretched inhabitants of urban cities • India’s hot climate and unreliable electrical infrastructure will boost demand for slow-melting ice cream • Indian consumers are becoming increasingly active internet users, creating opportunities for brands
Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Indian Ice Cream consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Ice Cream sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Definitions
Category classification and demographic definitions
Summary methodology
Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context
Media influence and penetration of Ice Cream parlors is driving the Indian Ice Cream market
The Indian Ice Cream market, currently valued at INR23.6 billion, is forecast to register high growth over the next five years
Impulse Ice Cream accounts for the highest share of volume consumption in the Indian Ice Cream market
There were 2.2 billion Ice Cream occasions in India with majority of consumption driven by young population
The Indian Ice Cream market is forecast to register highest growth across major markets, in volume terms
The Indian Ice Cream market is one of the fastest growing markets globally

Demographic cohort consumption patterns
Indian males are marginally over-consuming Ice Creams over their female counterparts
Consumption of Ice Cream is driven by the younger demographics
Both Males and Females can be classified as ‘heavy frequency’ consumers of Ice Creams
Indian consumers follow ‘heavy frequency’ consumption of Ice Creams

Consumer trend analysis
Indian consumers seek Ice Creams that fulfill emotional needs, such as those offering fun and relaxation
Consumer trends influencing Ice Cream consumption can be compared globally to highlight the degree of influence of each trend
The Changing Lifestyle mega-trend: Indian consumers seek ice cream that meets the needs of their age and lifestage
The Connectivity mega-trend: Indian consumers are becoming increasingly active internet users, creating opportunities for brands
The Convenience mega-trend: Consumers look for convenient impulse ice creams that can be enjoyed on the go
The Ethics mega-trend: India experiences an above average need for ethical Ice Cream due to its large vegetarian and Hindu populations
The Experience & Enjoyment mega-trend: Indian consumers prioritize the fun that ice cream products can offer above all else
The Health & Wellness mega-trend: Consumers aren’t drawn to healthier ice cream offerings, fearing a sacrifice in taste
The Individuality mega-trend: Indian consumers look to ice cream for moments of comfort and relaxation
The Trust mega-trend: Indian consumers look to offerings from larger ice cream producers to ensure product safety
The Value mega-trend: Indian consumers look for value in their take-home offerings but will pay more for impulse treating

Innovation examples
Manufacturers of Ice Cream are innovating across categories to target growing needs of the Indian consumers
Global innovations on formulation and positioning can be a source of inspiration for Indian manufacturers

Recommended actions
Manufacturers should target Indian consumers’ desire for fun and personalisation with ‘parlor style’ ice cream kits
Manufacturers, marketers, and retailers need to encourage consumption by improving infrastructure, targeting adults, and using media campaigns

Appendix
An explanation of the sub-trends
Detailed methodology
About CanadeanList Of TablesNAList Of FiguresNA
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Publisher Name : Canadean

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