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Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Confectionery Market

Category : Food & Beverages  | Published Date : Jun-2014 | Pages : 56
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Synopsis
Understanding Consumer Trends and Drivers of Behavior in the French Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Scope
Understanding Consumer Trends and Drivers of Behavior in the French Confectionery Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate. Get access to: • Key consumer demographic groups driving consumption within the French market. The figures showcase the number of times consumers of specific ages and genders consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall) • Market value and volumes over 2008–2018 for France and nine other countries to give a global context • The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future • Examples of international and France-specific product innovation targeting key consumer needs
Summary
• The need to indulge and seek additional fun and enjoyment is driving the French Confectionery market • Chocolate accounts for the highest share of all volume sold in the French Confectionery market • Consumers aged 45 and over are consuming Confectionery less regularly than younger consumers • French females are marginally over-consuming Confectionery compared to their male counterparts • Consumers are seeking products that meet age specific requirements or changes in their lifestages • Busy consumers will seek on-the-go, Confectionery options that offer an energy boost
Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of French Confectionery consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Definitions
Category classification and demographic definitions
Summary methodology
Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context
The need to indulge and seek additional fun and enjoyment is driving the French Confectionery market
The French Confectionery market, currently valued at EUR6.1 billion, will witness slow growth between 2013-2018
The Chocolate category accounts for the highest share of all volume sold in the French Confectionery market
There were 17.2 billion Confectionery occasions in France, with consumption higher among women and Older Consumers
The French Confectionery market is third largest in value terms across major European countries
France’s Confectionery market is poised for positive growth compared to other European markets

Demographic cohort consumption patterns
French females are marginally over-consuming Confectionery compared to their male counterparts
Consumers aged 45 and over are consuming Confectionery less regularly than younger consumers
French women are ‘heavy frequency’ consumers of Confectionery
Older Young Adults have the lowest proportion of heavy frequency consumption

Consumer trend analysis
Indulgence is the leading motivational factor in the French Confectionery market
Consumer trends influencing Confectionery consumption can be compared globally to highlight the degree of influence of each trend
The Changing Lifestyle mega-trend: The evolving needs of different age groups is driving Confectionery consumption in France
The Connectivity mega-trend: French consumers do not experience a strong desire to connect to their Confectionery products
The Convenience mega-trend: The Busy Lives of French consumers will influence the choice of Confectionery products
The Ethics mega-trend: French consumers don’t prioritize ethical concerns in their Confectionery consumption
The Experience & Enjoyment mega-trend: The desire for indulgence motivates over half of Confectionery consumption in France
The Health & Wellness mega-trend: Health concerns will have limited influence on Confectionery Consumption
The Individuality mega-trend: Over a quarter of bakery consumption in France is driven by a desire for products offering comfort and relaxation
The Trust mega-trend: French consumers are not overly concerned about the safety of the Confectionery they consume
The Value mega-trend: Consumers are willing to trade-up for more for more indulgent offerings

Innovation examples
Manufacturers of Confectionery are innovating across categories to target growing needs of the Spanish consumers
Global innovations on formulation and positioning can be a source of inspiration for Spanish manufacturers

Recommended actions
Manufacturers should target age-specific needs as well as a desire for more premium offerings
Manufacturers to focus on miniature versions of Chocolate

Appendix
An explanation of the sub-trends
Detailed methodology
About CanadeanList Of TablesNAList Of FiguresNA
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Publisher Name : Canadean

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