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Consumer and Market Insights: Wine Market in Poland

Category : Food & Beverages  | Published Date : Jul-2015 | Pages : 57
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Summary
The Consumer and Market Insights: Wine Market in Poland report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- The Polish Wine market is forecast to register high growth during 2014-2019 supported by increasing disposable income and strong domestic demand

- Of the three Wine categories analyzed, Still Wine will remain the largest while Fortified Wine will be the fastest growing category, registering a CAGR of 11.4% during 2014-2019

- The Polish Wine market is highly competitive and is led by international players such as Henkell and Co. Sektkellerei and Bacardi Ltd. and few domestic players such as Bartex-Bartol s.p.j.

- Hypermarkets and Supermarkets was the leading distribution channel in the Polish Wine market and it accounted for 59.1% of volume distribution of Wine in 2014

- The use of Stopper closure for packaging Wine is forecast to grow at a high CAGR of 8.2% during 2014-2019, led by its high usage in the Still Wine category

- Wine with lower alcohol content will have better prospects supported by increasing health consciousness among the Polish consumers

- Changing Life Stages caused by urbanization and Experience Seeking for new flavors in Wine products are the most influential factors contributing to Wine market growth

Synopsis
The report on the Wine sector in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more 

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

- Consumer level trends: Top four consumer trends which influence Wine consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of ContentsIntroduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Poland Wine market
Historical and projected consumption in the Poland Wine market
Degree of trade up/down-trade in the Poland Wine market
Market volume of Poland Wine by category
Historical and project market value of Poland Wine by category
Winners and losers in the Poland Wine market
Segment share of the category and change in market share in the Poland Wine market
Category level pricing in the Poland Wine market
Retailer and packaging
Leading retailers in the Poland food market
Leading distribution channels in the Poland Wine market
Leading distribution channels by category in the Poland Wine market
Poland Wine market by type of packaging
Poland Wine market by type of packaging closure/outer
Poland Wine market by type of packaging, forecasted
Private label performance compared to national brands in the Poland Wine market
Leading companies in the Poland Wine market by category
Leading brands in the Poland Wine market by category
Consumer trend analysis
Canadeans consumer trend framework and explanation of the sub-trends
For key trends in the Poland Wine market
How the trend is influencing consumption in the Poland Wine market
How to target the trend in the Poland Wine market
How the trend will evolve in the Poland Wine market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Poland Wine market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About CanadeanList Of TablesTable 1: Country indicators - overall beverages value and volume, 2014
Table 2: Market value analysis in PLN and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (PLN) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014List Of FiguresFigure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (PLN, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall beverages, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development
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Publisher Name : Canadean

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