Consumer and Market Insights: Spirits in Romania

Category : Food & Beverages  | Published Date : Sept-2016 | Pages : 56
The Spirits market in Romania is led by the Brandy category, both in terms of value and volume in 2015. The Liqueurs category is forecast to register fastest growth among all categories during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel in Russia's Spirits market. Glass is the only packaging material that is used in the Romanian Spirits market.

Key Findings
- Consumption pattern of the Romanian consumers remains unchanged in the Spirits market .

- The Brandy category has the highest volume share in the overall Spirits market.

- Hypermarkets and Supermarkets is the leading distribution channel in Romania's Wine and Spirits market.

- Stalinskaya is the leading brand of Vodka in Romania.

- Screw Top is the commonly used closure type in the Romanian Spirits market

- The use of Bottle containers is forecast to grow at a CAGR of 4.3% during 2015-2020

Canadean's Consumer and Market Insights report on the Spirits market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for eight categories including Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands 

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015 

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass and Rigid Metal ; container data for: Bottle.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Report Scope

Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for Romania's Spirits market
- Impact of exchange rate fluctuations on Romania's Spirits market
- Degree of trade up/down in Romania's Spirits market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in Romania's Wine and Spirits market
- Leading distribution channels (volume terms) in Romania's Spirits market
- Leading distribution channels (volume terms) by category

Competitive Landscape
- Market share of leading brands (in volume terms) by category

- Spirits market by type of packaging material/container (in volume terms)
- Spirits market by type of packaging closure/outer (in volume terms)
- Spirits market by type of packaging, forecast (in volume terms)

- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About CanadeanTable 1: Market value analysis in RON and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to RON
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine and Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Spirits market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 12: Packaging analysis - key packaging material, container, closure and outer type, 2015
Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020
Publisher Name : Canadean


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