Consumer and Market Insights: Savory Snacks in Romania

Category : Food & Beverages  | Published Date : Aug-2016 | Pages : 99
Romania's Savory Snacks market is forecast to grow in value terms during 2015-2020. The Nuts and Seeds category had the largest volume share in 2015 and is also projected to witness the fastest growth during 2015-2020. Consumers' optimism towards retailers' own brands is driving the growth of private label Savory Snacks. Companies will strategize with digital marketing in the times to come, leading to more online promotion of snacking products.

Key Findings
- The Savory Snacks market in Romania will register similar growth in value terms during 2015-2020 compared to 2010-2015

-  The Nuts and Seeds category is the largest category and also is forecast to register fastest growth in value and volume terms during 2015-2020.

- Convenience Stores and Hypermarkets and Supermarkets are the leading distribution channels in the Romanian Savory Snacks market.

-  Nutline is the leading brand in the Nut and Seeds category, both in value and volume terms 

- Flexible Packaging is the most commonly used packaging material in the Savory Snacks market in Romania.

Canadean's Consumer and Market Insights report on the Savory Snacks market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015 

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Can- Composite, Tub and others

- Consumer level trends: Top four consumer trends which influence Savory Snacks products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of ContentsIntroduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics
- Value and volume analysis for Romania's Savory Snacks market
- Impact of exchange rate fluctuations on Savory Snacks market
- Volume consumption analysis by gender, age, education and urbanization -at category level
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization -at category level
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in Romania's Food market
- Leading distribution channels (value terms) in Romania's Savory Snacks market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in Romania's Savory Snacks market
- Private label growth (in value terms) compared to brands

Health and Wellness analysis
- Value of Health and Wellness claims by category
- Key Health and Wellness product attributes driving sales
- Key Health and Wellness consumer benefits driving sales
- Key Health and Wellness companies and market share

- Savory Snacks market by type of packaging material/container (in volume terms)
- Savory Snacks market by type of packaging closure/outer (in volume terms)
- Savory Snacks market by type of packaging, forecast (in volume terms)

Consumer trend analysis
- Canadeans consumer trend framework and explanation of the sub-trends
- For key trends in Romania's Savory Snacks market:
- How the trend is influencing consumption in Romania's Savory Snacks market
- How to target the trend in Romania's Savory Snacks market
- How the trend will evolve in Romania's Savory Snacks market
- Key target demographic and the rate and which the trend will evolve
- What are the key drivers that will influence growth of Savory Snacks market in the future

Innovation examples
- New products launched in Romania's Savory Snacks market

- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Health and Wellness data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Health and Wellness definitions
- Explanation of sub-trends
- Methodology
- About CanadeanList Of TablesTable 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in RON and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to RON
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average prices (RON and US$) by category, 2015
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
Table 11: Key Health and Wellness product attributes driving sales, 2015
Table 12: Key Health and Wellness consumer benefits driving sales, 2015List Of FiguresFigure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
Figure 9: Average Unit Price comparison by categories, Asia-Pacific
Figure 10: Retailer Price Dynamics (includes % difference from average price)
Figure 11: Leading distribution channels, overall Food, 2011-2014
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by categories (by value and volume), 2015
Figure 14: Brand share analysis by segments (by value and volume), 2015
Figure 15: Private label penetration by categories, 2015
Figure 16: Private label and brand share growth, 2012-2015
Figure 17: Key Health and Wellness product attributes driving sales
Figure 18: Key Health and Wellness consumer benefits driving sales
Figure 19: Key Health and Wellness companies by categories
Figure 18: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 19:Growth in key packaging material, container, closure and outer type, 2015-2020
Publisher Name : Canadean

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