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Consumer and Market Insights: Prepared Meals in Germany

Category : Food & Beverages  | Published Date : Oct-2016 | Pages : 54
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Summary
The German Prepared Meals market is being led by the Ready Meals category while the Meal Kits category is forecast to register the fastest growth in value terms during 2015-2020. The penetration of private label products in the market remains high. Dr. August Oetker Kg and Nestlé S.A. are the leading market players in the country.

Key Findings
- Of the three categories analyzed, Meal Kits is forecast to be the fastest growing value category, registering a CAGR of 1.9% during 2015-2020

- Hypermarkets and Supermarkets account for nearly two-third of the overall Prepared Meals distribution share in 2015

- Private label products had high market penetration of 25.0% in 2015. They compete with brands, which has resulted in a private label products gaining market share from brands during 2012-2015

- The use of Rigid Plastics is forecast to grow at a CAGR of 2.2% during 2015-2020

Synopsis
Canadean's Consumer and Market Insights report on the Prepared Meals market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share  of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels  such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015 

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Tray, Can-Food, Film, and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table Of ContentsIntroduction
- Report Scope

Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures - Key Takeaways

Market Overview
- Value and volume analysis for the German Prepared Meals market
- Impact of exchange rate fluctuations on the German Prepared Meals market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the German Food market
- Leading distribution channels (value terms) in the German Prepared Meals market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in the German Prepared Meals market
- Private label growth (in value terms) compared to brands

Packaging
- Prepared Meals market by type of packaging material/container (in volume terms)
- Prepared Meals market by type of packaging closure/outer (in volume terms)
- Prepared Meals market by type of packaging, forecast (in volume terms)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean
- DisclaimerList Of TablesTable 1: Country Indicators - overall food value and volume, 2015
Table 2: Market value analysis in EUR and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to EUR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015List Of FiguresFigure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Food, 2012-2015
Figure 9: Leading distribution channels, overall Prepared Meals market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by value and volume), 2015
Figure 12: Private label penetration by category, 2015
Figure 13: Private label and brand share growth, 2012-2015
Figure 14: Packaging analysis - key packaging material, container, closure and outer type, 2015
Figure 15: Growth in key packaging material, container, closure and outer type, 2015-2020
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Publisher Name : Canadean

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