Rising exports and falling oil prices supports steady economic growth in Austria. Soap is the leading value category while, Bath and Shower Products is forecast to register fastest growth during 2015-2020.The Personal Hygiene market in Austria is led by Beiersdorf AG, Unilever PLC and Colgate-Palmolive GmbH.
The Personal Hygiene market in Austria will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015
The Bath and Shower products will gain market share during 2015-2020.
Older population prefer Soaps amongst other categories in Personal Hygiene market in Austria.
Hypermarkets and Supermarkets occupy more than half of the market share in the Austrian Personal Hygiene market.
Rigid Plastics is the most used packaging material which occupies 51.7% share in the Personal Hygiene market in Austria.
Canadeans Consumer and Market Insights report on the Personal Hygiene market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal, paper and board, Glass and others; container data for: Film, Tube, Bag/Sachet, Bottles, Wrapper, Jar, Tub, Box, Aerosol and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table Of ContentsIntroduction
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for the Austrian Personal Hygiene market
Historic and forecast consumption in the Austrian Personal Hygiene market
Category volume consumption analysis by gender, age, education and urbanization
Degree of trade up/down in the Austrian Personal Hygiene market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in the Austrian Cosmetics and Toiletries market
Leading distribution channels (value terms) in the Austrian Personal Hygiene market
Leading distribution channels ((value terms) by category
Personal Hygiene market by type of packaging material/container (in volume terms)
Personal Hygiene market by type of packaging closure/outer (in volume terms)
Personal Hygiene market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by categories in the Austrian Personal Hygiene market
Private label growth (in value terms) compared to national brands
Market share of leading brands (in value terms) by category
Category value and volume data
Consumer Demographics data
About CanadeanList Of TablesTable 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Average prices (EUR and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015List Of FiguresFigure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Private label penetration by categories, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Brand share analysis by categories, 2015